“Google+ การใช้ Hang out กับ Customer Service”

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“Google+ การใช้ Hang out กับ Customer Service”

  1. 1. Getting closer to your customersHow Google+ can helpPornthip Kongchun February
  2. 2. It’s hard to truly connect
  3. 3. The party is only getting bigger 48 hours of video is uploaded to YouTube every minute Internal YouTube data 2011
  4. 4. And, it’s getting shorter 56% of DVR owners fast forward through commercials Nielsen 2010
  5. 5. But…Payoff for connecting 77% 90%has never been greater of brand content trust is created by recommendations consumers from people they know 360i 2009 Nielsen 2009
  6. 6. IdentityRelationships Sharing
  7. 7. What we’ve heard…
  8. 8. Messages are impersonal Comments are not conversationsRecommendations lack staying power Marketing is fragmented
  9. 9. Problem: Messages are impersonal
  10. 10. How was your Forum?My mom The guys Google’s fans Internal Google Data 2011
  11. 11. CirclesThe right message to the right people
  12. 12. CirclesThe right message to the right people
  13. 13. Which Circle Are You?The right message to the right people Technology IT Experts Trends Newsroom Enthusiasts
  14. 14. Problem: Comments are not conversations
  15. 15. HangoutsReal conversations with the right customers
  16. 16. Hangouts with extrasShare your screen for customer service
  17. 17. Problem: Recommendations lack staying powerProblem: Recommendations lack staying power
  18. 18. +1 ButtonStand out on Google search with recommendations when you need them Android Phone | BestBuy.com www.bestbuy.com Save Instantly On Android With No Mail Rebates at BestBuy! Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this
  19. 19. +1’s increase yourperformance
  20. 20. , , ,
  21. 21. Problem: Marketing is fragmented Econsultancy 2010
  22. 22. Google+ PageYour identity on Google
  23. 23. Connect all your +1’s across the web sites Google+ page display +your brand search video mobile
  24. 24. Messages are impersonal Comments are not conversationsRecommendations lack staying power Marketing is fragmented
  25. 25. +50%Of the top 100 brands got on the platform in the first few weeks
  26. 26. Thank youPornthip@google.com

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