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Quarterly SocialMedia Briefing27 March 2012
What’s the world been up to?                       90 days in social media
Quora Boards launches - 19 December 2011                   Quora’s new goal, “to connect                  you with everyth...
Facebook Timeline for pages launches –     Facebook Timelines for Pages          29 February 2012         Dove, Burberry a...
New iPad is launched – 16 March 2012                      iPad took 80 days to achieve                      3m sales, iPad...
Google Chrome became Most Used Browserin the World – for one day  18 March 2012       “Whether Chrome can take the lead i...
Kony 2012 (Invisible Children) – 5 March 2012Most viral video ever
Angry Birds “Space”10m downloads in 4 days – 3x faster thanAngry Birds Rio - 22 March 2012
HOT or NOT?           Circling   Pinning     Gamification     Sofalising       Brand #Fail    Brand Collation (DENs)      ...
Employer Branding
Digital Engagement Networks
What we’ve been up to                        90 days in social media
reach   engage   amplify   convert   hold
Our 7 recommended networks have changed
Five questions1. How established are online   communities?2. How do we know success   when we see it?3. What are the risks...
A history of online communities from Plato to Pinterest
A brief history of Online Communities1968 PLATO created1972 PLATO has 10,000+ users1978 BBS - Bulletin Board Service inven...
• Launched February 2007 with the fairlyIdeaStorm     modest goal of enabling "you, the              customer, to tell Del...
Talking Point
Social Content Creation            Ease of ParticipationPush Button Content          & Curation Short Form Content  Long F...
What people DO onlinelike, vote, add, upload, embed, share, forward, invite,      Digg, ping, subscribe, follow, tag, pin,...
Beyond the CommunityEvery time a member takes any action, includingpurchase, or recommendation of purchase, it can(will) b...
Trust in Social MediaOnly 5 per cent (4 per cent UK and 6 per cent US) of consumerssurveyed in the report trusted advertis...
Trends in Social Commerce   Audience         Community                Social               Collaborative  Advertising     ...
Collaborative Consumption
Communities build Trust  Advertisement    becomes Advice-tis-meant
Get in touch!www.reachfurther.com       0113 278 1800   liz@reachfurther.com         @lizcable                           ©...
Don't Blink - what happened in the last 90 days of Social Media?
Don't Blink - what happened in the last 90 days of Social Media?
Don't Blink - what happened in the last 90 days of Social Media?
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Don't Blink - what happened in the last 90 days of Social Media?

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What did you miss in the last 90 days of social media?

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Don't Blink - what happened in the last 90 days of Social Media?

  1. 1. Quarterly SocialMedia Briefing27 March 2012
  2. 2. What’s the world been up to? 90 days in social media
  3. 3. Quora Boards launches - 19 December 2011 Quora’s new goal, “to connect you with everything you want to know about.” Old goal was described as “a continuously improving collection of questions and answers.”
  4. 4. Facebook Timeline for pages launches – Facebook Timelines for Pages 29 February 2012 Dove, Burberry and Manchester United Football Club are among the first UK brands to launch timelines on Facebook
  5. 5. New iPad is launched – 16 March 2012 iPad took 80 days to achieve 3m sales, iPad 3 took 24 hours.IDC and GartnerPC v Tabletforecast to2015, whenGartner puts tabletunit sales at 60%of PCs – half ofthem iPads
  6. 6. Google Chrome became Most Used Browserin the World – for one day  18 March 2012 “Whether Chrome can take the lead in the browser wars in the long term remains to be seen, however the trend towards Chrome usage at weekends is undeniable. At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to IE," added Aodhan Cullen, commenting on the weekend surges in Chrome usage.
  7. 7. Kony 2012 (Invisible Children) – 5 March 2012Most viral video ever
  8. 8. Angry Birds “Space”10m downloads in 4 days – 3x faster thanAngry Birds Rio - 22 March 2012
  9. 9. HOT or NOT? Circling Pinning Gamification Sofalising Brand #Fail Brand Collation (DENs) Job Sites Employer Branding E-Commerce Collaborative ConsumptionChanging T’s & C’s Changing T’s & C’s Social Networks Online Communities #Fail #nowwithwings HMU LMS
  10. 10. Employer Branding
  11. 11. Digital Engagement Networks
  12. 12. What we’ve been up to 90 days in social media
  13. 13. reach engage amplify convert hold
  14. 14. Our 7 recommended networks have changed
  15. 15. Five questions1. How established are online communities?2. How do we know success when we see it?3. What are the risks?4. How do we monetise it?5. Where are we now? ©Reach Further 2012 www.reachfurther.com
  16. 16. A history of online communities from Plato to Pinterest
  17. 17. A brief history of Online Communities1968 PLATO created1972 PLATO has 10,000+ users1978 BBS - Bulletin Board Service invented1979 USENET - 9,500 different News Groups1991 WWW project announced on Usenet1997 First blogs appear & SixDegrees.com1998 Open Diary “blog comments”2004 Facebook launches2011 Pinterest launches
  18. 18. • Launched February 2007 with the fairlyIdeaStorm modest goal of enabling "you, the customer, to tell Dell what new products or services you’d like to see Dell develop." • Within ten days Linux fanboys demanded a Dell pre-loaded with the open source operating system. • Attempted censorship, then gave in • Discussed the management of the community with the community too • August 2008, Dell launched 9 new laptops • Now used for many engagement initiatives.
  19. 19. Talking Point
  20. 20. Social Content Creation Ease of ParticipationPush Button Content & Curation Short Form Content Long Form Content 2000 2012 Date of Launch
  21. 21. What people DO onlinelike, vote, add, upload, embed, share, forward, invite, Digg, ping, subscribe, follow, tag, pin, friend 1. Collate 2. Aggregate 3. Curate 4. Create 5. Collaborate / Mash
  22. 22. Beyond the CommunityEvery time a member takes any action, includingpurchase, or recommendation of purchase, it can(will) be amplified beyond the community. reach engage amplify convert hold
  23. 23. Trust in Social MediaOnly 5 per cent (4 per cent UK and 6 per cent US) of consumerssurveyed in the report trusted advertising8 per cent (9 per cent UK and 6 per cent US) believed ‘what thecompany says about itself’This equates globally to nearly $426 billion spent on ineffectualadvertising activity in 2009 aloneA third (31 per cent UK and 35 per cent US) of respondents using socialmedia believe that ‘companies are genuinely interested them’. London, UK – 18 May 2010 – Alterian (LSE: ALN)
  24. 24. Trends in Social Commerce Audience Community Social Collaborative Advertising Monetisation Shopping Consumption Pay per Click Affiliations Refer a Friend Service Fee Banner Ads Social Advertising Share the Deal Flat membership Affiliate Links Sponsored Stories Geo-based Membership plus Websites Blogs recommendations Usage Forums Check-in apps Freemium Crowdsourcing Gamification Tiered Subscription POS recommendations Geo-based offer Plans alerts On-Selling Shopping White Labelling Communities Group shopping sites
  25. 25. Collaborative Consumption
  26. 26. Communities build Trust Advertisement becomes Advice-tis-meant
  27. 27. Get in touch!www.reachfurther.com 0113 278 1800 liz@reachfurther.com @lizcable ©Reach Further 2012 www.reachfurther.com

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