Market Yourself! Your Online Brand is Hurting Your Career and Costing You Candidates!

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Candidates are researching you online just as recruiters are researching them. A great personal brand will increase your response rate from passive candidates and encourage qualified active candidates to reach out to you (inbound marketing). Talent Acquisition professionals are very busy these days but it is worth it to take the time to invest in yourself. It will help you grow your career and could mean the difference between winning and losing the perfect candidate.

Recruiting & HR

#RecruitDC @Media2Knight
Outreach

Problem #1
#RecruitDC @Media2Knight

Problem #2
#RecruitDC @Media2Knight

76% of job seekers said
they would like to know
more about a recruiter
before they decide to apply
to an open position.
workitdaily.com
#RecruitDC @Media2Knight

The Cost
#RecruitDC @Media2Knight

Influence
#RecruitDC @Media2Knight
Online
Presence
Great
Outreach
INFLUENCE

Social Media Policies
#RecruitDC @Media2Knight

More Than LinkedIn
#RecruitDC @Media2Knight

My Journey
#RecruitDC @Media2Knight

#RecruitDC @Media2Knight

#RecruitDC @Media2Knight

Your Story
#RecruitDC @Media2Knight

#RecruitDC @Media2Knight
About
Me

Questions
What makes you:
Credible?
Different/Memorable?
#RecruitDC @Media2Knight

Be You.
#RecruitDC @Media2Knight

Be You.
#RecruitDC @Media2Knight

Be You.
#RecruitDC @Media2Knight

The Audit
#RecruitDC @Media2Knight

Tip:
Use
incognito
mode!
Google Yourself
#RecruitDC @Media2Knight

Incognito Mode
#RecruitDC @Media2Knight

#RecruitDC @Media2Knight

Don’t
Click on it!Tip:
Negative Content
#RecruitDC @Media2Knight

• Active profiles
• Blogs
• Webinars
• Video
Bury It With Content
#RecruitDC @Media2Knight

#RecruitDC @Media2Knight
No Presence on Page 1

Common Name?
#RecruitDC @Media2Knight
Use Middle
Initial!Tip:

Common Name?
#RecruitDC @Media2Knight

Profiles
#RecruitDC @Media2Knight

Know Your Target Audience
#RecruitDC @Media2Knight

LinkedIn SEO
#RecruitDC @Media2Knight

LinkedIn SEO
#RecruitDC @Media2Knight

New User Interface
#RecruitDC @Media2Knight

Embedded Media
#RecruitDC @Media2Knight

Recommendations
#RecruitDC @Media2Knight

Facebook
#RecruitDC @Media2Knight

Facebook Groups
#RecruitDC @Media2Knight

Other Profiles
#RecruitDC @Media2Knight

YourName.com
#RecruitDC @Media2Knight

Your Own Website
#RecruitDC @Media2Knight

https://about.me/stevenlevy
About.me
#RecruitDC @Media2Knight

Content Marketing
#RecruitDC @Media2Knight

Guest Blogging
#RecruitDC @Media2Knight

Content Curation
#RecruitDC @Media2Knight

Scheduling Posts
#RecruitDC @Media2Knight

Influence
Great
Online
Presence
Great
Outreach/
Messaging
INFLUENCE
#RecruitDC @Media2Knight

• Increased response rate
• Qualified people come to you
• Career growth
• Shorter time to fill positions
• Potential leg up in negotiations
Other Results
#RecruitDC @Media2Knight

Website
• Buy YourName.com today
LinkedIn
• Embedded media
Content
• Start guest blogging
Get Started
#RecruitDC @Media2Knight

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Learn why building your network is the single best thing you can do for you, your company, and people you want to help. The rules have changed, it's not as hard as people want you to think. This talk applies to both megastars and those early in their careers. This is for you if: Candidates aren’t answering your email, phone, InMails or DMs. You want to show you are not a TRANSACTIONAL Recruiter or Sourcer and care about giving back. You want to learn how to join the Recruiting and Sourcing Influencer "Gold Rush" before it’s too late. What you get: Learn the exact steps to get in front of potential candidates and clients in a more meaningful way. Learn the psychology of why people like to buy and nobody likes to be sold. And what you need to learn from Justin Bieber, Facebook, and the 80/20 Principle.

How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...

How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...

How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...

Let’s get down to the bottom of recruiting, the really exciting part that goes beyond just order taking and sourcing. My session would cover smart recruiting approach to data and communication. Learning Objectives: 1. Setting expectations with both hiring managers and candidates; 2. How and why it is important to utilize the recruiting data (I will show how to create Google Analytics accounts and run the reports); 3. Recruitment Branding

How To Be An Effective, One Person Recruiting Team - Veronika Henderson; recr...

How To Be An Effective, One Person Recruiting Team - Veronika Henderson; recr...

How To Be An Effective, One Person Recruiting Team - Veronika Henderson; recr...

Don’t just hire great people… turn them into great recruiters! When making decisions, both candidates and consumers are influenced by branding, referrals, references, and reviews. The Talent Attraction Lifecycle combines employer branding with the recruiting process to create a continuous cycle enabling your employees to become your best recruiters. We’ll show you how to use every stage of the candidate lifecycle to attract talent, from careers web pages to culture-infused job descriptions, from employee referral campaigns to reputation management, from onboarding to thought leadership. When you harness the power of the Talent Attraction Lifecycle, you win the war for talent!

Your Employer Brand IS Your Brand: Recruit Candidates & Customers with the Ta...

Social Media in Cleared Recruiting

Social Media in Cleared Recruiting

Social Media in Cleared Recruiting

Learn the most critical 10 trends in talent acquisition technology. By understanding these technologies and trends and what’s driving these trends, you’ll make better technology purchases. You’ll understand what criteria you should use, and what tradeoffs should you expect to make with your purchases. Talent acquisition technology is NOT rocket science, but technology advancements are moving quite fast. The three goals with this session are that you are aware, you understand and you’re confident about the immediate future of talent acquisition technology.

Tracking the Essential Talent Acquisition Technologies & Trends - William Tincup

Tracking the Essential Talent Acquisition Technologies & Trends - William Tincup

Tracking the Essential Talent Acquisition Technologies & Trends - William Tincup

Looking to create content to engage candidates, but not quite sure where to begin? Recruiter-turned recruitment marketer Lauryn Sargent will present on three companies, three story-based strategies, and three effective ways to get any employer brand off the ground: 1. Discover how Sodexo captured mission and purpose across their organization 2. Take a deep dive into niche talent groups with Dell Technologies 3. Tackle tough recruiting areas by highlighting an individual team, like CVS Health did with their Pharmacy Benefits Management team. Attend for a behind-the-scenes look at the story collection process, and nab some tips you can try out yourself!

Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

Recruiting & On-Boarding: Like Peanut Butter and Jelly - Anna Halbrooks

Recruiting & On-Boarding: Like Peanut Butter and Jelly - Anna Halbrooks

Recruiting & On-Boarding: Like Peanut Butter and Jelly - Anna Halbrooks

A presentation on how to set up a data analytics system and/or dashboard for all of recruiting. Andrew will review the foundations of building a strong program as well as the 6 categories of measures that matter to recruiting and sourcing and the measures themselves. We will then review how to segment data and present it in a progressive way – first for those that are beginners and just getting started, and then for full-on experts with sophisticated data sources and sets.

Blueprint - Building a World-Class Data Program for Recruiting - Andrew Gadomski

Blueprint - Building a World-Class Data Program for Recruiting - Andrew Gadomski

Blueprint - Building a World-Class Data Program for Recruiting - Andrew Gadomski

Referral Programs: We Can Do So Much Better - Alan Henshaw

Referral Programs: We Can Do So Much Better - Alan Henshaw

Referral Programs: We Can Do So Much Better - Alan Henshaw

We’re living in a golden age of recruiting. Technology has transformed the way recruiters work. The field has become specialized, with new disciplines that didn't exist five years ago. Recruiting is now creative, data-driven, and analytical like never before. The challenge for most recruiters? How to keep up and ensure your skill set keeps pace with these changes. This session will examine some of the new “open source” approaches to learning and innovation in the field that are designed to help equip recruiting leaders to future-proof their careers, and their organizations.

The Future of Recruiting is Open Source

The Future of Recruiting is Open Source

The Future of Recruiting is Open Source

Cohesively connecting both social media and mobile technology is crucial to a company’s success in today’s competitive recruitment marketplace. Companies need to engage and attract candidates in order to stay ahead of the competition. From a candidate’s perspective, it’s an expectation to be able to communicate and interact with prospective employers via social and mobile platforms. This session will examine how to harness and implement a process to integrate cutting edge mobile and social media practices into a current recruitment strategy.

The Candidate Crucible

The Candidate Crucible

The Candidate Crucible

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Community Engagement 101

Community Engagement 101

Community Engagement 101

Navigating the Path to Diversity in Hiring

Navigating the Path to Diversity in Hiring

Navigating the Path to Diversity in Hiring

Open Source Recruiting Adrian Russo

Open Source Recruiting Adrian Russo

Open Source Recruiting Adrian Russo

Building a Best-in-Class Recruiting Function

Building a Best-in-Class Recruiting Function

Building a Best-in-Class Recruiting Function

Executive Leadership Panel

Executive Leadership Panel

Executive Leadership Panel

Sourcing Innovation Lab Ryan Gillis

Sourcing Innovation Lab Ryan Gillis

Sourcing Innovation Lab Ryan Gillis

Overcoming the Urgent: Time Management in Talent Acquisition

Overcoming the Urgent: Time Management in Talent Acquisition

Overcoming the Urgent: Time Management in Talent Acquisition

Gut Check: Candidate Behaviors Can Predict Quality of Hire - Ryan Healy; recr...

Gut Check: Candidate Behaviors Can Predict Quality of Hire - Ryan Healy; recr...

Gut Check: Candidate Behaviors Can Predict Quality of Hire - Ryan Healy; recr...

Susanna Frazier - Sourcing Innovation Lab; recruitDC 2018

Susanna Frazier - Sourcing Innovation Lab; recruitDC 2018

Susanna Frazier - Sourcing Innovation Lab; recruitDC 2018

How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...

How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...

How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...

How To Be An Effective, One Person Recruiting Team - Veronika Henderson; recr...

How To Be An Effective, One Person Recruiting Team - Veronika Henderson; recr...

How To Be An Effective, One Person Recruiting Team - Veronika Henderson; recr...

Your Employer Brand IS Your Brand: Recruit Candidates & Customers with the Ta...

Social Media in Cleared Recruiting

Social Media in Cleared Recruiting

Social Media in Cleared Recruiting

Tracking the Essential Talent Acquisition Technologies & Trends - William Tincup

Tracking the Essential Talent Acquisition Technologies & Trends - William Tincup

Tracking the Essential Talent Acquisition Technologies & Trends - William Tincup

Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

Recruiting & On-Boarding: Like Peanut Butter and Jelly - Anna Halbrooks

Recruiting & On-Boarding: Like Peanut Butter and Jelly - Anna Halbrooks

Recruiting & On-Boarding: Like Peanut Butter and Jelly - Anna Halbrooks

Blueprint - Building a World-Class Data Program for Recruiting - Andrew Gadomski

Blueprint - Building a World-Class Data Program for Recruiting - Andrew Gadomski

Blueprint - Building a World-Class Data Program for Recruiting - Andrew Gadomski

Referral Programs: We Can Do So Much Better - Alan Henshaw

Referral Programs: We Can Do So Much Better - Alan Henshaw

Referral Programs: We Can Do So Much Better - Alan Henshaw

The Future of Recruiting is Open Source

The Future of Recruiting is Open Source

The Future of Recruiting is Open Source

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Market Yourself! Your Online Brand is Hurting Your Career and Costing You Candidates!

1. #RecruitDC @Media2Knight Audra Knight Market Yourself

2. #RecruitDC @Media2Knight Outreach

3. Problem #1 #RecruitDC @Media2Knight

4. Problem #2 #RecruitDC @Media2Knight

5. 76% of job seekers said they would like to know more about a recruiter before they decide to apply to an open position. workitdaily.com #RecruitDC @Media2Knight

6. The Cost #RecruitDC @Media2Knight

7. Influence #RecruitDC @Media2Knight Online Presence Great Outreach INFLUENCE

8. Social Media Policies #RecruitDC @Media2Knight

9. More Than LinkedIn #RecruitDC @Media2Knight

10. My Journey #RecruitDC @Media2Knight

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13. Your Online Presence Journey: 1. What brand you WANT 2. What currently IS 3. Bridge the Gap with Content #RecruitDC @Media2Knight

14. Your Story #RecruitDC @Media2Knight

15. #RecruitDC @Media2Knight About Me

16. Questions What makes you: Credible? Different/Memorable? #RecruitDC @Media2Knight

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20. The Audit #RecruitDC @Media2Knight

21. Tip: Use incognito mode! Google Yourself #RecruitDC @Media2Knight

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24. Don’t Click on it!Tip: Negative Content #RecruitDC @Media2Knight

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27. Common Name? #RecruitDC @Media2Knight Use Middle Initial!Tip:

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29. Name your profile pictures to rank in images searches. Trick: Image Search #RecruitDC @Media2Knight

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31. Know Your Target Audience #RecruitDC @Media2Knight

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36. Recommendations #RecruitDC @Media2Knight

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50. • Increased response rate • Qualified people come to you • Career growth • Shorter time to fill positions • Potential leg up in negotiations Other Results #RecruitDC @Media2Knight

51. Website • Buy YourName.com today LinkedIn • Embedded media Content • Start guest blogging Get Started #RecruitDC @Media2Knight