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Hacking The Candidate Experience with Matt Charney

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A better candidate experience is mandatory. Here's how to actually make it happen.

Published in: Recruiting & HR
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Hacking The Candidate Experience with Matt Charney

  1. 1. #RDaily@RecruitingDaily @RecruitingBlogs How To Hack the Candidate Experience
  2. 2. #RDaily@RecruitingDaily @RecruitingBlogs HOUSEKEEPING §  Grab Tab §  Audio Mode §  How to ask a Question This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/ TIPS FOR USING YOUR CONTROL PANEL.
  3. 3. #RDaily@RecruitingDaily @RecruitingBlogs
  4. 4. #RDaily@RecruitingDaily @RecruitingBlogs MATT CHARNEY TODAY’S SPEAKERS Managing Editor RecruitingDaily.com @mattcharney LEELA SRINIVASAN Chief Marketing Officer Lever.co @Leelasrin
  5. 5. #RDaily@RecruitingDaily @RecruitingBlogs What We’ll Cover 1.  How to make your jobs easy to find. 2.  How to apply UX to online recruiting. 3.  How to audit your online application process. 4.  How to use social networks to build relationships (and your recruiting reputation). 5.  How to measure and maximize ROI.
  6. 6. #RDaily@RecruitingDaily @RecruitingBlogs 15.8 m. Source: US Dept of Commerce
  7. 7. #RDaily@RecruitingDaily @RecruitingBlogs 15.8 m. Source: US Dept of Commerce April  2012  =  0   September  2015  =   200   US   Unemployment   Rate.  
  8. 8. #RDaily@RecruitingDaily @RecruitingBlogs 250,000 210 Source: US Dept of Commerce; BLS
  9. 9. #RDaily@RecruitingDaily @RecruitingBlogs 52.5 M 190 M Source: Department of Labor
  10. 10. #RDaily@RecruitingDaily @RecruitingBlogs 98%. 514 m Source: CareerBuilder
  11. 11. #RDaily@RecruitingDaily @RecruitingBlogs No idea what’s going on right now.
  12. 12. #RDaily@RecruitingDaily @RecruitingBlogs What candidates want. §  Base:  All  Qualified  Job  Seekers  (n=316)     §  Q1110  What  does  a  good  job  search  /  candidate  experience  mean  to  you?     40%   48%   48%   54%   56%   61%   61%   The  applica1on  submission  process  allows  me  to  highlight  to  an   employer  my  relevant  experience  and  work  history   Open  jobs  for  the  company  are  easy  to  find   Employers  respond  with  phone  calls   The  applica1on  submission  process  is  quick   I  am  updated  on  where  I  am  in  the  process   I  am  no1fied  if  I  am  not  the  correct  fit  for  the  posi1on   Employers  respond  quickly  throughout  the  process  
  13. 13. #RDaily@RecruitingDaily @RecruitingBlogs 5 hiring hacks for candidate experience success.
  14. 14. #RDaily@RecruitingDaily @RecruitingBlogs HACK #1: INFO, YO.
  15. 15. #RDaily@RecruitingDaily @RecruitingBlogs More than half of employers do not use any tool to capture candidates who do not apply, and about 20% are not sure if they do or not. §  Base:  All  Qualified  Employers:  Total  (n=374)   §  Q940  Do  you  use  a  lead  form  or  shortened  version  of  your  applicaUon  to  capture  candidates  who  do  not  apply?   Yes   23%   No   57%   Not  sure   21%  
  16. 16. #RDaily@RecruitingDaily @RecruitingBlogs
  17. 17. #RDaily@RecruitingDaily @RecruitingBlogs UX Test 1: how do I apply? §  Clear CTA §  80% of career site users are there with the intention of applying for a job. They don’t want to sit through your stupid branding video. §  Every additional click = 50% drop off.
  18. 18. #RDaily@RecruitingDaily @RecruitingBlogs Don’t make candidates look.
  19. 19. #RDaily@RecruitingDaily @RecruitingBlogs HACK #2: KEEP IT SIMPLE, STUPID.
  20. 20. #RDaily@RecruitingDaily @RecruitingBlogs 50% Source: RPO Associate
  21. 21. #RDaily@RecruitingDaily @RecruitingBlogs Rule of 10.
  22. 22. #RDaily@RecruitingDaily @RecruitingBlogs Get Found by the right candidates. 1.  Job title and description 2.  Do a search 3.  Google Trends 4.  Findability
  23. 23. #RDaily@RecruitingDaily @RecruitingBlogs 43% 10% Source: Candidate Experience Awards
  24. 24. #RDaily@RecruitingDaily @RecruitingBlogs HACK #3: DON’T BE A DICK
  25. 25. #RDaily@RecruitingDaily @RecruitingBlogs Hack #3: Following up via e-mail. §  Say Thanks §  Set Expectations §  Create A Timeline §  Be Human §  Be Social
  26. 26. #RDaily@RecruitingDaily @RecruitingBlogs HACK #4: BAD NEWS IS BETTER THAN NO NEWS.
  27. 27. #RDaily@RecruitingDaily @RecruitingBlogs 56% Source: Candidate Experience Awards
  28. 28. #RDaily@RecruitingDaily @RecruitingBlogs No   [VALUE]   Yes   [VALUE]   Received  an  e-­‐mail  that  they   were  out  of  process.   Yes   No   Yes   [VALUE]   No   [VALUE]   Received  an  e-­‐mail  that  their   applicaUon  was  received.   Yes   No  
  29. 29. #RDaily@RecruitingDaily @RecruitingBlogs Candidates want more communication. §  Base: All Qualified Job Seekers (n=316) §  Q1180 Do you expect more personalized communication? §  Q1185 Do you expect a call from a recruiter or hiring manager after submitting your applications? Yes   62%   No   38%   Expect  More  Personalized   CommunicaUon   Yes   67%   No   33%   Expect  A  Call  From  A  Recruiter   Aaer  Submibng  ApplicaUons  
  30. 30. #RDaily@RecruitingDaily @RecruitingBlogs
  31. 31. #RDaily@RecruitingDaily @RecruitingBlogs HACK #5: AUDIT YOUR CAREER SITE. SERIOUSLY.
  32. 32. #RDaily@RecruitingDaily @RecruitingBlogs 1 in 5 Job Seekers Source: Jibe
  33. 33. #RDaily@RecruitingDaily @RecruitingBlogs 85% of Job Seekers Start at Google. First 4 Results From Indeed; Next 3 From LinkedIn.
  34. 34. #RDaily@RecruitingDaily @RecruitingBlogs 33% of Google Traffic Comes Through First Displayed Result (Organic).
  35. 35. #RDaily@RecruitingDaily @RecruitingBlogs WTF is First America? First  4  Results  From  Indeed;   Next  3  From  LinkedIn.  
  36. 36. #RDaily@RecruitingDaily @RecruitingBlogs Apply Start: 7:37 PM.
  37. 37. #RDaily@RecruitingDaily @RecruitingBlogs You’re Welcome?
  38. 38. #RDaily@RecruitingDaily @RecruitingBlogs
  39. 39. #RDaily@RecruitingDaily @RecruitingBlogs You’re Welcome?
  40. 40. #RDaily@RecruitingDaily @RecruitingBlogs
  41. 41. #RDaily@RecruitingDaily @RecruitingBlogs
  42. 42. #RDaily@RecruitingDaily @RecruitingBlogs
  43. 43. #RDaily@RecruitingDaily @RecruitingBlogs
  44. 44. #RDaily@RecruitingDaily @RecruitingBlogs
  45. 45. #RDaily@RecruitingDaily @RecruitingBlogs
  46. 46. #RDaily@RecruitingDaily @RecruitingBlogs Access Denied? WTF? Time: 7:52 Time into Application Process: Fifteen Minutes, 22 Seconds.
  47. 47. #RDaily@RecruitingDaily @RecruitingBlogs Access  Denied?  WTF?   Time:  7:52   Time  into  Applica1on  Process:  Fieen  Minutes,  22   Seconds.     Time: 7:53 0% Complete. Returned to Home Screen.
  48. 48. #RDaily@RecruitingDaily @RecruitingBlogs Access  Denied?  WTF?   Time:  7:52   Time  into  Applica1on  Process:  Fieen  Minutes,  22   Seconds.     Time:  7:53   0%  Complete.  Returned  to  Home  Screen.    
  49. 49. #RDaily@RecruitingDaily @RecruitingBlogs Access  Denied?  WTF?   Time:  7:52   Time  into  Applica1on  Process:  Fieen  Minutes,  22   Seconds.     Time:  7:53   0%  Complete.  Returned  to  Home  Screen.    
  50. 50. #RDaily@RecruitingDaily @RecruitingBlogs Access  Denied?  WTF?   Time:  7:52   Time  into  Applica1on  Process:  Fieen  Minutes,  22   Seconds.     Time:  7:53   0%  Complete.  Returned  to  Home  Screen.    
  51. 51. #RDaily@RecruitingDaily @RecruitingBlogs Access  Denied?  WTF?   Time:  7:52   Time  into  Applica1on  Process:  Fieen  Minutes,  22   Seconds.     Time:  7:53   0%  Complete.  Returned  to  Home  Screen.     Apply Start: 7:37 PM. Apply Abandon: 8:09 PM 32 Minutes for 25% of application.
  52. 52. #RDaily@RecruitingDaily @RecruitingBlogs Digital Experience Measurements §  Bounce rate §  Traffic by source §  Network growth §  Average session duration §  Clicks
  53. 53. #RDaily@RecruitingDaily @RecruitingBlogs 43% Source: Me
  54. 54. #RDaily@RecruitingDaily @RecruitingBlogs HACK #6: CHECK OUT LEVER.
  55. 55. #RDaily@RecruitingDaily @RecruitingBlogs@RecruitingDaily @RecruitingBlogs Candidates find the Lever-powered application experience to be clean, simple and easy
  56. 56. #RDaily@RecruitingDaily @RecruitingBlogs 3 things you can do in Lever to improve your candidate experience 1.  Timing off for your candidate? Snooze them; add notes to pick up the conversation where you left off at a better moment. 2.  Set up an interview kit for each role so your interviewers look like they know what they’re doing. 3.  Sync your email with one click so you can see and respond to candidate emails more quickly - from within Lever or your email account. consul1ng@test.com  
  57. 57. #RDaily@RecruitingDaily @RecruitingBlogs Sign Up For A Demo – lever.co
  58. 58. #RDaily@RecruitingDaily @RecruitingBlogs 5 Hacks For Hiring Success. 1.  Get only the info you need. 2.  Make it easy to apply for jobs. 3.  Don’t be a dick. 4.  Let candidates know when they’re no longer under consideration, even if automated. 5.  Audit your own application process. Take pity.
  59. 59. #RDaily@RecruitingDaily @RecruitingBlogs Q&AQ&AYOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
  60. 60. #RDaily@RecruitingDaily @RecruitingBlogs @mattcharneyMATT CHARNEY LEELA SRINIVISAN @Leelasrin 48 HOURS

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