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Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

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Looking to create content to engage candidates, but not quite sure where to begin? Recruiter-turned recruitment marketer Lauryn Sargent will present on three companies, three story-based strategies, and three effective ways to get any employer brand off the ground:
1. Discover how Sodexo captured mission and purpose across their organization
2. Take a deep dive into niche talent groups with Dell Technologies
3. Tackle tough recruiting areas by highlighting an individual team, like CVS Health did with their Pharmacy Benefits Management team.
Attend for a behind-the-scenes look at the story collection process, and nab some tips you can try out yourself!

Published in: Recruiting & HR
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Choose Your Own Adventure, Recruitment Marketing Edition! - Lauryn Sargent

  1. 1. CHOOSE YOUR OWN ADVENTURE RECRUITMENT MARKETING EDITION LAURYN SARGENT
  2. 2. I KNOW YOU ARE BUSY
  3. 3. ● You pick the order! ○ CVS, Dell, Sodexo ○ Team, Niche/Deep Dive, Culture Sweep ● You pick the rest! ○ Recruitment issue you’re facing CHOOSE YOUR OWN ADVENTURE!
  4. 4. SODEXO CULTURE SWEEP
  5. 5. OBJECTIVE ● Static career site content ● Social content to talk all year round ● Stories that last
  6. 6. SODEXO CONTRIBUTION ● Focus Groups ● Reputation Surveys ● Select storytellers ● Feedback with Stories ○ Ideas: checklist, bloopers, exact timing ● Launch polished content ● Developed their own from Stories transcripts
  7. 7. ● Prep and schedule storytellers ● Interview to get stories ● Transcribe and take holistic view ● Pitch themes and content ideas ● Use Sodexo branding/style guides and our own design ● Present drafts until it’s perfect STORIES INC CONTRIBUTION
  8. 8. ● 10 videos ● Quiz ● Hundreds of photos ● Career pathing tool ● Q&A ● Blog posts, Instagram campaigns, traditional media, promote events CONTENT
  9. 9. FACEBOOK SUCCESS ■ 107,720 impressions ■ 101 job search clicks ■ 7,104 impressions ■ 2,607 video views (3 seconds to full) Women in Leadership $75 boost Intl. Women’s Day $250 ad
  10. 10. ● You pick the order! ○ CVS, Dell, Sodexo ○ Team, Niche/Deep Dive, Culture Sweep ● You pick the rest! ○ Recruitment issue you’re facing CHOOSE YOUR OWN ADVENTURE!
  11. 11. CVS HEALTH DEEP DIVES!
  12. 12. OBJECTIVE ● Create content to solve specific team recruiting challenges ○ Ramp up hiring for call center ○ Show purpose for Merchandising group ○ Bring personalities to life with emphasis on work/life balance for team of ex-consultants
  13. 13. CVS CONTRIBUTION ● Kick off calls with business team leader and EB leader ● Talk challenges with story team ● Storyteller selection ● Feedback ● Launched content 4-6 weeks
  14. 14. ● Prep and schedule storytellers ● Interview to get stories ● Transcribe and take holistic view ● Pitch themes and content ideas ● Use CVS branding/style guides and our own design ● Present drafts until it’s perfect WHAT’S INVOLVED: STORIES INC CONTRIBUTION
  15. 15. ● 3-5 story based videos per team CONTENT
  16. 16. ● You pick the order! ○ CVS, Dell, Sodexo ○ Team, Niche/Deep Dive, Culture Sweep ● You pick the rest! ○ Recruitment issue you’re facing CHOOSE YOUR OWN ADVENTURE!
  17. 17. DELL DEEP DIVES!
  18. 18. OBJECTIVE ● Develop content per category ○ Interns ○ Veterans ○ Women in Technology ○ Rotational program
  19. 19. DELL CONTRIBUTION ● EB leader and 3 team members (EMC) ● Interviews (intern only) ● Storyteller selected ● Feedback sessions
  20. 20. ● Prep and schedule storytellers ● Interview to get stories ● Transcribe and take holistic view ● Pitch themes and content ideas ● Use Dell branding/style guides and our own design ● Present drafts until it’s perfect ○ Videos and blog posts WHAT’S INVOLVED: STORIES INC CONTRIBUTION
  21. 21. ● 4-5 videos per category ● 4-5 blog posts featuring videos ○ Blog is Dell everyone ● Photo gallery CONTENT
  22. 22. PHOTOS
  23. 23. DELL SUCCESS 68,000 views of blogs 1.4 M social Impressions
  24. 24. CHOOSE YOUR OWN ADVENTURE
  25. 25. NOT FROM STORIES General Electric - Millie Cisco - Disaster
  26. 26. WHEN YOU CAN'T TALK SPECIFICS
  27. 27. MENZIES - JOB DESCRIPTION VIDEOS ● Ramp Operators ● Describes the day to day activities of the role ● Attracts the right kind of candidates ● 13K views
  28. 28. HIRING MANAGER VIDEO
  29. 29. VALUE VIDEOS ● One video per value ● Culture videos where all values are present
  30. 30. THANK YOU!

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