Successfully reported this slideshow.
Your SlideShare is downloading. ×

Community Engagement 101

Ad

Corralling Your
Community:
Erin Fristoe
May 23, 2019
Finding the Intersection of
Culture and Community

Ad

Here’s what you
and I are going to
do today:
1. Why do we talk about
Community Management?
2. How do we successfully
manag...

Ad

who am I? • Studied PR and Sports Marketing (Go Hokies!)
• Interned in Community Relations for the O’s when I was 17 becau...

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Loading in …3
×

Check these out next

1 of 24 Ad
1 of 24 Ad

Community Engagement 101

Download to read offline

Everywhere we look, we are surrounded by communities, both at work and at home. Studies show that in the office, maximizing your community members’ engagement leads to better retention and higher productivity. But how do you maximize that engagement?Take a journey with me as I dissect the elements of a strong community. I’ll start with my full circle career from Community Relations Intern with the Baltimore Orioles to Director of Talent and Community Engagement at a cutting edge software company. Next, we will look at building a community in your office, metrics and ROI around community engagement, and real life examples of community building successes. We’ll even identify your less active members and discuss approaches of how to engage them more- or even get value from them at their current status. We’ll also analyze the relationship between culture and community- how they are different and how they are dependant upon one another.Finally, I’ll provide suggestions on a handful of resources that can be be helpful in your workplace community planning.

Everywhere we look, we are surrounded by communities, both at work and at home. Studies show that in the office, maximizing your community members’ engagement leads to better retention and higher productivity. But how do you maximize that engagement?Take a journey with me as I dissect the elements of a strong community. I’ll start with my full circle career from Community Relations Intern with the Baltimore Orioles to Director of Talent and Community Engagement at a cutting edge software company. Next, we will look at building a community in your office, metrics and ROI around community engagement, and real life examples of community building successes. We’ll even identify your less active members and discuss approaches of how to engage them more- or even get value from them at their current status. We’ll also analyze the relationship between culture and community- how they are different and how they are dependant upon one another.Finally, I’ll provide suggestions on a handful of resources that can be be helpful in your workplace community planning.

Advertisement
Advertisement

More Related Content

Advertisement

More from RecruitDC

Advertisement

Community Engagement 101

  1. 1. Corralling Your Community: Erin Fristoe May 23, 2019 Finding the Intersection of Culture and Community
  2. 2. Here’s what you and I are going to do today: 1. Why do we talk about Community Management? 2. How do we successfully manage a community? 3. Sample initiatives 4. Metrics #squadGoals
  3. 3. who am I? • Studied PR and Sports Marketing (Go Hokies!) • Interned in Community Relations for the O’s when I was 17 because I was interested in people loving the same things I did. • Realized that I wear that same hat in my personal life • Explored different roles after school, but eventually got into recruiting • Found myself at a software startup that emphasized culture and was a different work experience than I was used to • Realized that for the culture to be positive, communities had to flourish, so I worked at it on my own • Developed the role for Opower and then was asked to do a similar thing at Research Innovations, Inc (RII) • Role at RII – Director of Community Management, Talent Acquisition,
  4. 4. A “psychic wellness program” in which an organization ensures that the community is engaged and actively involved. what is community management?
  5. 5. why it matters • Happier Employees • Higher Retention • Sense of Belonging • Helping shape company culture • Recruiting and Employer Branding
  6. 6. community impact Research presented in State of Community Management 2018 Annual Report (SOCM 2018)
  7. 7. industry support “Organizations function best when committed people work in cooperative relationships based on respect. Destroy this, and the whole institution of business collapses—as is now evident in so many companies.” “Belonging factors” are strongly and consistently correlated with employee engagement. Rebuilding Companies as Communities, Henry Mintzberg, HBR 2009 Culture Amp, The New Technology Industry Diversity and Inclusion Report 2017
  8. 8. From leadership From engaged employees Core values a zen diagram
  9. 9. Stage 1 Hierarchy Stage 2 Emergent Community Stage3 Community Stage 4 Networked Strategy Familiarize & Listen Participate Build Integrate Leadership Command & Control Consensus Collaborative Distributed Culture Reactive Contributive Emergent Activist Community Management None Informal Defined roles & processes Integrated roles & processes Content & Programming Formal & Structured Some user generated content Community created content Integrated formal & user generated Policies and Governance No Guidelines Restrictive social media policies Flexible social media policies Inclusive Tools Consumer tools used by individuals Consumer & self- service tools Mix of consumer & enterprise tools ‘Social’ functionality is integrated Metrics & Measurements Anecdotal Basic Activities Activities & Content Behaviors & Outcomes community maturity model
  10. 10. ● Productivity improves by 20-25% in organizations with connected employees ● Teams with high employee engagement rates are 21% more productive than those with low engagement ● High performing employees have three things in common: talent, high engagement, and 10+ years of service within the company ● Organizations with highly engaged employees had an average 3-year revenue growth 2.3 times greater than companies whose employees were only engaged at an average level. ● Increasing employee engagement investments by 10% can increase profits by $2,400 per employee per year. ● Companies with engaged employees outperform those without by 202% ● Disengaged workers had 37% higher absenteeism, 49% more accidents, and 60% more errors and defects ● Organizations with low employee engagement scores saw 18% lower productivity, 16% lower profitability, 37% lower job growth, and 65% lower share price over time. Community impacts Productivity, too! Sources: The McKinsey Global Institute, Business 2 Community, Workplace Research Foundation, Queens School of Business, UNC Kenanflager Business School and Gallup
  11. 11. ● Extra effort required for building those relationships ● Always should be in maintenance mode, not just reactionary Remote Employees
  12. 12. example productivity disruptions (active) “Cribs” style video Community Intranet Pages Lip Sync Contest Fashion Show/Archives Swag Store Commercial Art Show Prince Memorial Day Dress like a coworker Pod decorating Onesie Tuesday Holiday Video Card Shake it off/MFOCS videos Establishing Remote Community Carpool KaRIIoke Random Trivia Back to the Future Day Star Wars Day Tom Petty-fores/ALL CAPS First Friday Movies RIIo/KoRIIa Olympics On site Laser Tag Petting Zoo Improv Class Team Outings Pi Day contests Video Gaming Lounge Private Movie Screening Team recognition Employee recognition Wellness Program Women in Tech initiative free < $100 > $100
  13. 13. fashion show
  14. 14. Lip Sync Contest
  15. 15. 3D Medal Printing Contest
  16. 16. Onesie Tuesday
  17. 17. RIImote Sync
  18. 18. halloween
  19. 19. • Visual cues facilitate cross-team conversation • Prompts: Pet Showcase, Oddball holidays example petri dishes (passive)
  20. 20. • Internal education across teams or about the organization’s domain • Teams create their own content minding the gaps
  21. 21. metrics attendance event participation wiki views for initiatives readership social media statistics attrition numbers quantitative qualitative
  22. 22. Resources Fierce Loyalty Sarah Robinson Community Peter Block Professional Groups Erin’s DC Tech Meetup “Community & Culture in Tech Startups” Advocacy for CMs Excellent Stats
  23. 23. Rules of thumb • Take Risks • Know your communities • Encourage ownership from team members • 80/20 rule • Silos • Don’t be afraid to let your geek flag fly • Create the conversation

×