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Social Media Club Talk with Suzanne McDonald


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Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.

Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online.

In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.

Founder of networking-learning group, Suzanne McDonald launched her consultancy in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.

An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets.

You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.

Published in: Social Media
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Social Media Club Talk with Suzanne McDonald

  1. 1. Social Media Marketing for Small & Solo Brands Designated Editor Speaking Series Suzanne McDonald | New Media Strategist & Education Expert Tips & tools for being Effective & Efficient @NewMediaStrategist Providence
  2. 2. 4 Masters in Journalism & Mass Communications BA in Journalism Winner New Media / Internet Company of the Year
  3. 3. 3
  4. 4. 4 Words to grow by … @NewMediaStrategist “If you are not embarrassed by the first version of your product, you’ve launched too late.”  – Reid Hoffman, LinkedIn Co-Founder & Venture Capitalist
  5. 5. 5@NewMediaStrategist What to do before you do social Finding & focusing on target audiences Is it working? Honing for ROI Effective & Efficient Social Media
  6. 6. 6 Effective & Efficient Social Media @NewMediaStrategist What to do before you do social Know your brand & customers Alternatives to social? Email? Is your website ready for social?
  7. 7. 7 email Pre-social
  8. 8. 8 Pre-social: Blogs least expensive
  9. 9. 9@NewMediaStrategist Pre-social: Know your brand o  Prospects choose o  Is it a new idea? o  Are you filling a void? o  Tie pre-existing connections “A name is like a point of a knife, open up the mind & insert.”
  10. 10. 10 How are you solving their problems? o  Who’s your best customer? o  What is his/her life like? o  How do they like to buy? o  Are you helping or hindering? o  Do I want to speak to someone? o  Which problems are they looking to solve? Pre-social: Develop Personas
  11. 11. 11@NewMediaStrategist Pre-social: See who’s talking about
  12. 12. 12@NewMediaStrategist Pre-social: Ask the right questions o  Where did they look? o  What terms did they use? o  What were they looking for? o  What did they find? o  Decision-making factors? o  How do they describe your offerings? o  What they think of your competition?
  13. 13. 13 Your prospects’ vocabulary @NewMediaStrategist
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  15. 15. 15@NewMediaStrategist
  16. 16. 16@NewMediaStrategist http-_www.ragan.com_Uploads_Public_Images_Social_Media_Demographics_Infographic
  17. 17. 17@NewMediaStrategist
  18. 18. 18
  19. 19. 19 Finding target audiences @NewMediaStrategist Effective & Efficient Social Media o  Easier than you think o  Tools are not Gospel o  Investigate & take notes
  20. 20. 20@NewMediaStrategist
  21. 21. 21@NewMediaStrategist
  22. 22. 22@NewMediaStrategist http-_digsandbox.com_blog_2012_02_marketing-with-pinterest-infographic_
  23. 23. 23@NewMediaStrategist Effective & Efficient Social Media Why is it important? Ask WHY 3 times to drill down Share what’s uniquely perfect for 1 person
  24. 24. 24 Finding & focusing on target audiences Finding target audiences
  25. 25. 25 o  Location o  Education o  Gender o  Married o  Interests o  Age Targeting ads @NewMediaStrategist
  26. 26. 26 Groups to join? @NewMediaStrategist
  27. 27. 27 Focus your messages @NewMediaStrategist
  28. 28. 28 who is your audience? @Sue_DesigEditor
  29. 29. 29 Harrington’s influential tweeps
  30. 30. 30@Sue_DesigEditor Influencer-finder tools
  31. 31. 31 who is your audience? @Sue_DesigEditor
  32. 32. 32
  33. 33. 33@NewMediaStrategist Effective & Efficient Social Media Is it working? Honing for ROI o  Tools are merely tools o  Apply insights and learnings o  Get help if you’re overwhelmed
  34. 34. 34@NewMediaStrategist ROI?
  35. 35. 35 ROI: The why behind ROI Effective & Efficient Social Media “80% of your results come from 20% of your efforts 20% of your results come from the other 80%”
  36. 36. 36
  37. 37. 37 ROI? Google Analytics @NewMediaStrategist
  38. 38. 38 ROI?
  39. 39. 39 ROI?
  40. 40. 40 ROI?
  41. 41. 41@NewMediaStrategist ROI?
  42. 42. 42@NewMediaStrategist ROI?
  43. 43. 43@NewMediaStrategist ROI? Facebook Insights
  44. 44. 44
  45. 45. 45
  46. 46. 46
  47. 47. 47 Remember @NewMediaStrategist “In between goals is a thing called life, that has to be lived and enjoyed.”   – Sid Caesar, Entertainer
  48. 48. 48 In-person engagement
  49. 49. Questions? Designated Editor Speaking Series Happy to help! Social Media Marketing for Small & Solo Brands Suzanne McDonald | New Media Strategist & Education Expert Providence