Social Media Club Talk with Suzanne McDonald
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Jun. 22, 2015•0 likes•699 views
Social Media Club Talk with Suzanne McDonald
Jun. 22, 2015•0 likes•699 views
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Social Media
Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too. Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online. In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign. Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year. An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets. You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.
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Social Media Club Talk with Suzanne McDonald
- 1. Social Media Marketing for Small & Solo Brands Designated Editor Speaking Series Suzanne McDonald | New Media Strategist & Education Expert Sue@DesignatedEditor.com Tips & tools for being Effective & Efficient @NewMediaStrategist Providence
- 2. www.designatededitor.com 4 Masters in Journalism & Mass Communications BA in Journalism Winner New Media / Internet Company of the Year
- 3. www.designatededitor.com 3
- 4. www.designatededitor.com 4 Words to grow by … @NewMediaStrategist “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn Co-Founder & Venture Capitalist
- 5. www.designatededitor.com 5@NewMediaStrategist What to do before you do social Finding & focusing on target audiences Is it working? Honing for ROI Effective & Efficient Social Media
- 6. www.designatededitor.com 6 Effective & Efficient Social Media @NewMediaStrategist What to do before you do social Know your brand & customers Alternatives to social? Email? Is your website ready for social?
- 7. www.designatededitor.com 7 email http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php@NewMediaStrategist Pre-social
- 8. www.designatededitor.com 8 Pre-social: Blogs least expensive
- 9. www.designatededitor.com 9@NewMediaStrategist Pre-social: Know your brand o Prospects choose o Is it a new idea? o Are you filling a void? o Tie pre-existing connections “A name is like a point of a knife, open up the mind & insert.”
- 10. www.designatededitor.com 10 How are you solving their problems? o Who’s your best customer? o What is his/her life like? o How do they like to buy? o Are you helping or hindering? o Do I want to speak to someone? o Which problems are they looking to solve? Pre-social: Develop Personas
- 11. www.designatededitor.com 11@NewMediaStrategist Pre-social: See who’s talking about
- 12. www.designatededitor.com 12@NewMediaStrategist Pre-social: Ask the right questions o Where did they look? o What terms did they use? o What were they looking for? o What did they find? o Decision-making factors? o How do they describe your offerings? o What they think of your competition?
- 13. www.designatededitor.com 13 Your prospects’ vocabulary @NewMediaStrategist
- 14. www.designatededitor.com 14
- 15. www.designatededitor.com 15@NewMediaStrategist http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/
- 16. www.designatededitor.com 16@NewMediaStrategist http-_www.ragan.com_Uploads_Public_Images_Social_Media_Demographics_Infographic
- 17. www.designatededitor.com 17@NewMediaStrategist http://www.bitrebels.com/social/social-media-strategy-engage-fans/
- 18. www.designatededitor.com 18
- 19. www.designatededitor.com 19 Finding target audiences @NewMediaStrategist Effective & Efficient Social Media o Easier than you think o Tools are not Gospel o Investigate & take notes
- 20. www.designatededitor.com 20@NewMediaStrategist http://visual.ly/google-plus-killer-facts-and-statistics
- 21. www.designatededitor.com 21@NewMediaStrategist http://mashable.com/2012/05/06/instagram-america/
- 22. www.designatededitor.com 22@NewMediaStrategist http-_digsandbox.com_blog_2012_02_marketing-with-pinterest-infographic_
- 23. www.designatededitor.com 23@NewMediaStrategist Effective & Efficient Social Media Why is it important? Ask WHY 3 times to drill down Share what’s uniquely perfect for 1 person
- 24. www.designatededitor.com 24 Finding & focusing on target audiences Finding target audiences
- 25. www.designatededitor.com 25 o Location o Education o Gender o Married o Interests o Age Targeting ads @NewMediaStrategist
- 26. www.designatededitor.com 26 Groups to join? @NewMediaStrategist
- 27. www.designatededitor.com 27 Focus your messages @NewMediaStrategist keytakeaways.net/contagious
- 28. www.designatededitor.com 28 who is your audience? @Sue_DesigEditor
- 29. www.designatededitor.com 29 Harrington’s influential tweeps
- 30. www.designatededitor.com 30@Sue_DesigEditor Influencer-finder tools
- 31. www.designatededitor.com 31 who is your audience? @Sue_DesigEditor
- 32. www.designatededitor.com 32
- 33. www.designatededitor.com 33@NewMediaStrategist Effective & Efficient Social Media Is it working? Honing for ROI o Tools are merely tools o Apply insights and learnings o Get help if you’re overwhelmed
- 34. www.designatededitor.com 34@NewMediaStrategist ROI?
- 35. www.designatededitor.com 35 ROI: The why behind ROI Effective & Efficient Social Media “80% of your results come from 20% of your efforts 20% of your results come from the other 80%”
- 36. www.designatededitor.com 36
- 37. www.designatededitor.com 37 ROI? Google Analytics @NewMediaStrategist
- 38. www.designatededitor.com 38 ROI?
- 39. www.designatededitor.com 39 ROI?
- 40. www.designatededitor.com 40 ROI?
- 41. www.designatededitor.com 41@NewMediaStrategist ROI?
- 42. www.designatededitor.com 42@NewMediaStrategist ROI?
- 43. www.designatededitor.com 43@NewMediaStrategist ROI? Facebook Insights
- 44. www.designatededitor.com 44
- 45. www.designatededitor.com 45
- 46. www.designatededitor.com 46
- 47. www.designatededitor.com 47 Remember @NewMediaStrategist “In between goals is a thing called life, that has to be lived and enjoyed.” – Sid Caesar, Entertainer
- 48. www.designatededitor.com 48 In-person engagement
- 49. Questions? Designated Editor Speaking Series Happy to help! Sue@DesignatedEditor.com@NewMediaStrategist Social Media Marketing for Small & Solo Brands Suzanne McDonald | New Media Strategist & Education Expert Providence