The tragedy of inbound marketing, greek style

•

0 likes•59 views

Avocado Tree Digital's Social Media Week Mumbai 2016 slide deck on Inbound Marketing and why is it a tradegy of the greek kind.

Marketing

@write2kavita
of what we produce survives
in the minds of the audience

@write2kavita
when good content gets lost

@write2kavita
• CEO • CMO • IT • Product Team • Finance
We forget that we only need to delight the
CUSTOMER

@write2kavita
• Instinct Science
• Deep understanding Science
• Great content Art, largely
• Documented insights Art
• Data lighthouses Science

@write2kavita
Inbound marketing is hard work.
It does not have a short cut.
Thus, it tends to lose to its
prettier cousins: Social & SEM

@write2kavita
Time,
it needs
@write2kavita

Similar to The tragedy of inbound marketing, greek style

Market Yourself! Your Online Brand is Hurting Your Career and Costing You Ca...RecruitDC

Revealed: The Content Journalists Want To Link To In 2021 - State of Search 2...James Brockbank

Reluctant ResponsibilityJeff Riddall

Twitter Analytics on a BudgetIain Martin

Creating A 2016 Content Strategy That WorksG3 Communications

Experiment-Driven Design in the Enterprise (2017 Lean Startup Week)Skot Carruth

Emailing 2020: Jason RodriguezEmailing 2020

Trish Bertuzzi - Sales DevelopmentINBOUND

The circus of selling strategyCaro Gomez Serafini

SDEC 2014 - Evolving to AgileJason Little

Paid Search & Social Advertising with Travis Wright & QuanticMindQuanticMind

Tutorial 2Ingrid Bakke

The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...Troy Thompson

The Great Content Marketing RebootThe Content Advisory

What Does it Mean to Be Helpful? with Scott Abel, The Content WranglerInformation Development World

Socialationhip between brand and consumerYour Social

Social media seo_for_journosDavida Jackson

Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorldChad Pollitt

What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak

Similar to The tragedy of inbound marketing, greek style (20)

Market Yourself! Your Online Brand is Hurting Your Career and Costing You Ca...

Revealed: The Content Journalists Want To Link To In 2021 - State of Search 2...

Reluctant Responsibility

Twitter Analytics on a Budget

Creating A 2016 Content Strategy That Works

Experiment-Driven Design in the Enterprise (2017 Lean Startup Week)

Emailing 2020: Jason Rodriguez

Trish Bertuzzi - Sales Development

The circus of selling strategy

SDEC 2014 - Evolving to Agile

Paid Search & Social Advertising with Travis Wright & QuanticMind

Tutorial 2

The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...

The Great Content Marketing Reboot

What Does it Mean to Be Helpful? with Scott Abel, The Content Wrangler

Socialationhip between brand and consumer

Social media seo_for_journos

Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorld

What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar

Recently uploaded

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6

Kraft Mac and Cheese campaign presentationtbatkhuu1

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya

The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa

The Future of Brands on LinkedIn - Alison KaltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie

Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.DanielaQuiroz63

Defining Marketing for the 21st Century,kotlerAmirNasiruog

Unraveling the Mystery of The Circleville Letters.pptxelizabethella096

No Cookies No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Cost-effective tactics for navigating CPC surgesPushON Ltd

How to utilize calculated properties in your HubSpot setupsssuser4571da

Aryabhata I, II of mathematics of both.pptxtegevi9289

Brand experience Dream Center Peoria Presentation.pdftbatkhuu1

Creator Influencer Strategy Master Class - Corinne Rose GuirgisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich

Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal

Recently uploaded (20)

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Kraft Mac and Cheese campaign presentation

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

The+State+of+Careers+In+Retention+Marketing-2.pdf

The Future of Brands on LinkedIn - Alison Kaltman

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Situation Analysis | Management Company.

Defining Marketing for the 21st Century,kotler

Unraveling the Mystery of The Circleville Letters.pptx

No Cookies No Problem - Steve Krull, Be Found Online

Cost-effective tactics for navigating CPC surges

How to utilize calculated properties in your HubSpot setups

Aryabhata I, II of mathematics of both.pptx

Brand experience Dream Center Peoria Presentation.pdf

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Call Us ➥9654467111▻Call Girls In Delhi NCR

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies