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Sourcing Innovation Lab Ryan Gillis

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Sourcing Innovation Lab Ryan Gillis

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We will start with the basics of sourcing and some tips for LinkedIn (Basic and Recruiter). We will then delve deeper into useful tools, tips, tricks, and techniques. We’ll also cover some ways to help you better navigate the DC landscape. Since the DC metro area is an eclectic mix of organizations and people unlike anywhere else in the country, we will discuss some sourcing tactics that are specific to the area.

Who Should Attend: Sourcers, recruiters, and talent acquisition leaders who realize the importance of the interaction between techniques, technology and tools in their daily recruiting efforts. Anyone looking for ways to improve their sourcing methodologies and best practices should also consider attending.

We will start with the basics of sourcing and some tips for LinkedIn (Basic and Recruiter). We will then delve deeper into useful tools, tips, tricks, and techniques. We’ll also cover some ways to help you better navigate the DC landscape. Since the DC metro area is an eclectic mix of organizations and people unlike anywhere else in the country, we will discuss some sourcing tactics that are specific to the area.

Who Should Attend: Sourcers, recruiters, and talent acquisition leaders who realize the importance of the interaction between techniques, technology and tools in their daily recruiting efforts. Anyone looking for ways to improve their sourcing methodologies and best practices should also consider attending.

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Sourcing Innovation Lab Ryan Gillis

  1. 1. SOURCING INNOVATION LAB Ryan Gillis Director of Research and Sourcing The McCormick Group, Inc. (TMG) 1
  2. 2. Ryan Gillis • Over 15 years in the recruiting industry • Worked across numerous industries • Founder and head of SourceCon’s DC Chapter – facebook.com/groups/SourceConDC/ • linkedin.com/in/ryangillis/ • @RyanGillis 2
  3. 3. Sourcing is Critical • Best way to get hires after referrals • ~20-50 sourced candidates for 1 hire* – ~150 candidates from decent job postings for 1 hire • ~200-250+ for poor job postings • Recruiters can spend up to half of their week sourcing 3
  4. 4. Let’s Do Some Sourcing! • Job Description & Posting • Candidate Outreach • Boolean • Search Strings • DC Metro Area Sourcing • LinkedIn • Sourcing Tools 4
  5. 5. I Need a Proper Job Description 5
  6. 6. Creating the Job Posting • 14 seconds • Short, sweet and sizzling – Under 300 words increases applications by 8.4% • Gender-neutral wording get 42% more responses – Textio, JobGrader, Joblint • Types of posts – Text, infographic, video, etc. 6
  7. 7. Job Posting Case Study 7 Tech liked Comic/Q&A Non Tech liked Video
  8. 8. When to Post 8
  9. 9. Candidate Outreach • Over half of emails are read on mobile devices • Subject line less than 36 characters – 47% of emails are opened based on the subject alone – Email Subject Line Tester • 50-150 word count • 3rd grade writing level has the highest response rates* – Hemingwayapp.com • Personalization, empathy and emotion are key – Personalization can increase open & response rates by 6X – DeeperSense, CrystalKnows 9
  10. 10. DeeperSense & CrystalKnows 10
  11. 11. Boolean Operators Boolean Meaning Example OR | (pipe) OR dog OR cat OR fish - (minus sign) NOT NOT dog –cat AND AND (implied) dog AND cat Site: (x-ray) Search within the site Site:.gov directory Inurl: Fin in the page URL Inurl:profile OR inurl:user Intitle: Find in the page title Intitle:”attendee list” Filetype: ext: Find files of that type Ext:pdf OR ext:xlsx OR ext:xls Doc, docx, txt, ppt, pptx, “ “ Use exact word or phrase “management” “business development” * Fill in the blank “chief * officer” AROUND(#) Words within # words of each other blue AROUND(2) yellow 11
  12. 12. Search String Builders • Advangle • BOOL: Boolean Search Assistant • Hiretual • Zapinfo • Recruit’em • Excel, Google sheets – SourceConDC and SourceCon FB pages have some – Make your own 12
  13. 13. Attendee Lists • ext:xls (roster|attendees|participants|registrants) (DC|Virginia|202|571|703|540|240) gmail.com • KEYWORDS ext:pdf (attendees|registrants|participants) (name|firstname|lastname) (title|position) (company | organization|association|department|firm|employer) • site:sched.com intitle:(attendees|registrants|directory) • site:www.eventbrite.com ("*people going to"|"attendees list") (DC|VA) (location | "date and time") • Facebook Events • Twitter event hashtag 13
  14. 14. 14
  15. 15. Searching Google Suite • site:docs.google.com – Finds all publicly shared documents (Even in the trash) • site:drive.google.com/file/ intitle:(resume|cv|vitae) - example -sample • site:docs.google.com/spreadsheets/ – site:docs.google.com/spreadsheets (attendees|participants|registrants|members) -sample • site:docs.google.com/document/ – site:docs.google.com/document/ (DC|VA) (resume|CV|vitae) -example -sample -samples -jobs • site:docs.google.com/presentation/ 15
  16. 16. Resume Searches • ext:pdf KEYWORDS (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:vitae | inurl:vitae) -sample -template • site:www.slideshare.net KEYWORDS (202|703|571|VA|DC) (intitle:resume | inurl:resume | intitle:cv | inurl:cv) • site:github.io (intitle:resume | intitle:cv | intitle:vitae | inurl:resume | inurl:cv | inurl:vitae) “washington, DC” • Google Image Search – intitle:resume “financial (planner | advisor | consultant | representative)” (cfp | cpa) -sample -template -tips 16
  17. 17. Google Image Search for Resumes - BW 17
  18. 18. Google Image Search for Resumes - Faces 18
  19. 19. Github Tech Sourcing • GitHub Advanced Search – Use Language: , Location:, Followers: • site:github.com KEYWORDS "contributions in the last year" • site:github.com intitle:(cv|resume|vitae) -inurl:template - inurl:issues • Google CSE for GitHub Profiles (add –inurl:tab) • OctoHunt • Find users emails – https://api.github.com/users/XYZ/events/public – Replace 'XYZ' with the username of the candidate – Search for “@” 19
  20. 20. Stack Overflow Tech Sourcing • inurl:StackOverflow.com/users/ KEYWORD intitle:user "last seen * “ • inurl:stackoverflow.com/cv/ KEYWORD "Washington, DC“ – inurl:jobs • inurl:stackoverflow.com/cv/ "full stack" AROUND(3) developer -inurl:jobs 20
  21. 21. Additional Search Strings • Workable Boolean Search Cheatsheets • Wizard Sourcer Boolean Strings List • inurl:airbnb.com/users/ "*, DC" -inurl:wishlists • (☎ OR ☏ OR ✆) – From booleanstrings.com 21
  22. 22. General Sourcing Tips • Use multiple tools, sources, and search engines • Research ideal company/candidate’s online footprint • Combine candidate attributes and/or names in search strings • Save anything that could be useful for future • Cached websites - https://archive.org/web/ • Track your sourcing & search strings – OneNote, Excel, Evernote, etc. • Look for patterns in URLs, bio pages…EVERYTHING! • Experiment • Find what works for you 22
  23. 23. DC Metro Area Sourcing • Associations, societies, & nonprofits – Guidestar, ProPublica.org NP Explorer – site:.org KEYWORDS intitle:(directory|roster|members) (DC|VA|Virginia|Maryland) • Government websites – FOIA – SBA Dynamic Small Business Search – SBIR - https://www.sbir.gov/sbirsearch/award/all – State Contracting Databases • eMaryland Vendor Search • eVA • Opensecrets.org, Revolving Door • Call…there is more info available than you think! 23
  24. 24. Government Contractors • GSA eLibrary • USASpending.gov, FBO.gov • NDIA Corporate Members & Mega Directory • Govtribe - inurl:govtribe.com/vendors • Government Contracts & Bids Vendor Search – site:govcb.com/government-vendors/profile • ext:pdf "industry day" (roster|members|attendees|participants|registrants|directory) (DC|Virginia|VA|Maryland|202|703|571|240|410|443) 24
  25. 25. Cleared Candidates • Niche job board and resume databases • Events & groups • Networking with veterans, transitioning and active military personnel • Searching for past military experience • Referrals from cleared people in your ATS • Contracts or agencies that require clearance • Leidos CACI ("Booz Allen" OR BAH) (“General Dynamics” OR CSRA OR “GDIT”) (SAIC OR "science applications international“) – Over 50,000 cleared employees • (clearance OR cleared OR "top secret" OR SCI OR poly OR polygraph OR "ts/sci" OR TSSSCI OR "Single Scope Background Investigation" OR SSBI OR SBI OR "Sensitive Compartmentalized Information") – Security clearance glossary 25
  26. 26. LinkedIn.com Search Operators* 26 headline: keywords in Headline skills: keywords in Skills spokenlanguage: language proficiency by a language name startyear: start year in college endyear: end year in college geo: Geoname title: current job title company: current company name school: school name firstname: first name lastname: last name industry: industry seniority: seniority profilelanguage: profiles in other languages by a two-letter language abbreviation functions: functions yoe: “years of experience” fieldsofstudy: “fields of study” schoolid: school
  27. 27. LinkedIn.com • Limited OR statements – Use NOT (NOT VP NOT Vice NOT AVP NOT SVP) • Be aware of commercial use limits • Nefarious LinkedIn (what is being monitored) • Use multiple search engines to x-ray LinkedIn • LinkedIn CSE for profiles with Contact Info – (☎ OR ☏ OR ✆) inurl:linkedin.com/in/ "Washington D.C. Metro Area" -inurl:dir • SeekOut with LinkedIn x-ray search – site:linkedin.com/in/ "Washington D.C. Metro Area" - inurl:dir 27
  28. 28. SeekOut Extension & LinkedIn X-Ray 28
  29. 29. LinkedIn Recruiter • Use Boolean in any field you can – Doesn’t search for synonyms (LinkedIn.com does) – Allows for huge search strings • Use quotes for company names – Search with the root of the company name • Save searches & search alerts • Custom filters for regular searches 29
  30. 30. My Favorite Tools • Extensity • OneTab • Autopagerize • IntelTechniques OSINT • Hiretual • SeekOut • Hunter.io • Lusha • Contact Out • Prophet II • Intelligence Search • DiG • Data Miner • Instant Data Scraper • Craft.io • Pushbullet, MightyText • Neverbounce • Grammerly • Feedly • Save to Pocket 30
  31. 31. Sites to Find Sourcing Tools • Dean Da Costa’s List of Sites, Tools, Tips, & Tricks - Dean Da Costa, TheSearchAuthority.Weebly.com – Google Custom Search - CSE Utopia – Niche Search Engines – Search Eng Utopia – Wonderful World of Chrome Extensions – SourceCon.com • HRstack, 1000+ Curated Tools and Resources • BooleanStrings.com/tools/ - Irina Shamaeva • Open Source Intelligence Techniques (OSINT) Links - Michael Bazzell, IntelTechniques.com • Martin Freeman’s Sourcing Toolkit • Tools, apps and websites for recruiters - RecruiterHunt.com • Recruiting Tools and Software: The Complete List – TalentHeroMedia.com • The Candidate Generator Tools List - Todd Davis 31
  32. 32. Q & A Ryan Gillis Director of Research & Sourcing The McCormick Group, Inc. rgillis@tmg-dc.com (703) 841-1700 ext 239 linkedin.com/in/ryangillis/ @RyanGillis Connect with me, reach out with any questions. Join SourceCon DC FB to keep learning and sharing. We’re also always looking for hosts and/or sponsors for our free events: facebook.com/groups/SourceConDC/ 32
  33. 33. Alerts • Google Alerts • Talkwalker • LinkedIn Saved Searches • Website Monitors – Uptime Robot – Visual Ping – Versionista 33
  34. 34. Company Search/Competitive Info • Craft.io • Owler • Manta • Hoovers • The Official Board – Org charts • Website Leads – Leadfeeder – Fastbase – Albacross 34
  35. 35. People Search • LinkedIn Search Tool • Intelligence Search • Hiretual • Rock Star Finder • SeekOut • Leadferret • Social List • FindThatLead • Machine Sourcer 35
  36. 36. Finding Contact Information • Prophet II, Improver, Contact Out • Lusha, Nymeria • TruePeopleSearch, White Pages • Hunter.io, Snovio • PreContact Tool • Zapinfo • IntelTechniques OSINT Person Search Tool – Great List! • How to Find Anyone’s Email Address & Phone Number in Under 30 Seconds • 15+ Best Email Finding Tools to Check Out in 2019 36
  37. 37. Data Scraping • Data Miner • Evernote, Clip to Evernote • Instant Data Scraper • Zapinfo • Combine scrapers with: – Autopagerize & Autoscroll if needed 37
  38. 38. Automation • IFTTT, Zapier • Zapinfo • Phantom Buster – 1 free • Blockspring • LinkedIn Prospector add-on for Google Sheets • Chrome extensions – Linked Helper – try 14 day trial – Wildfire, Imacro 38
  39. 39. Social Media Management • Buffer • SocialPilot • Hootsuite • Tweetdeck • Followerwonk (twitter) 39
  40. 40. Sourcing Social Media • Twitter Advanced Search • Intelligence Search • People Find Thor (https://peoplefindthor.dk/) • DiG • http://www.stalkscan.com/ – all public info for someone’s FB account 40
  41. 41. Productivity • RescueTime • Calendly • OneTab • The Great Suspender • MultiHighlighter • AutoPagerize • Extensity, Custom Chrome Extension Manager • Bookmarklets – https://www.hongkiat.com/blog/100-useful- bookmarklets-for-better-productivity-ultimate-list/ 41

Editor's Notes

  • In recruiting since 2003 16 years including ND
  • Pg 16 of the report
    The most effective sources of hires are Hiring Managers, Internal Mobility, Custom Campaigns, Social Media, and Referrals.
    Compared to 2018, there was an increase in effectiveness with Email campaigns as a source for hires. (Jobvite Recruiting Benchmark Report 2019)
    Eport
    Deloitte top 3 sopurcing sources
    https://capitalhblog.deloitte.com/2017/07/06/tapping-the-top-3-sources-of-high-quality-candidates/


    https://www.talentlyft.com/en/blog/article/87/15-new-recruiting-trends-you-should-implement-in-2019-updated


    LinkedIn research found only ~36% of potential candidates are job seekers but over 90% are interested in hearing about new opportunities


  • https://www.socialtalent.com/blog/recruitment/12-recruitment-memes-that-are-way-too-real

    https://www.onetonline.org/find/
    http://www.enlightenjobs.com/job-title-generator.php


    Basic information
    ONET Online, Enlighten Jobs for more information
    Get an example of ideal candidate
    Where do you want this person from?
    Competitors, preferred targets and past employers
    Associations, societies, & events
    Keywords, certifications, & industry jargon
    Develop the Unique Selling Proposition
    Why would someone leave a good job to take this job? (besides money)
    Why do you work here?
    Question answers!
  • https://business.linkedin.com/talent-solutions/blog/job-descriptions/2019/stats-that-will-change-the-way-you-write-job-posts
    https://business.linkedin.com/talent-solutions/blog/job-descriptions/2017/3-fresh-job-description-formats-you-should-try-and-which-one-works-best-for-your-prospects

    14 seconds.
    That’s how long a job-seeker, on average, spends reviewing a job description before they decide to apply or not. And, many of them don’t even review the whole ad -- according to a study using eye-tracking software, the bottom one-third of the description is often not reviewed at all. Just take a look:
    https://business.linkedin.com/talent-solutions/recruiter

    https://www.sourcecon.com/sourcing-with-style-creating-memorable-content/
    https://www.ziprecruiter.com/blog/removing-gendered-keywords-gets-you-more-applicants/


    WHERE TO POST
    Company website
    Job boards
    LinkedIn, Indeed, SimplyHired, Glkassdoor
    Workable Job Board Directory
    Top 100 Job Boards for Fast Hiring
    Jobboard Finder
    AIRS Job Board Directory
    Social Media
    Universities (Handshake) & related organizations
    Online forums & groups

    https://www.workable.com/free-job-posting-sites-online
    https://www.jobboardfinder.com/en/
    https://www.betterteam.com/job-boards
  • Over 600 people were included in this study
    The results: the non-tech workers preferred the rich video format. For tech candidates, they liked the comic strip and Q & A, but also liked the video.
    https://business.linkedin.com/talent-solutions/blog/job-descriptions/2017/3-fresh-job-description-formats-you-should-try-and-which-one-works-best-for-your-prospects


  • https://business.linkedin.com/talent-solutions/blog/job-descriptions/2019/stats-that-will-change-the-way-you-write-job-posts
    With more than half of all views (59%) and applications (57%) taking place between Monday and Wednesday, it pays to catch candidates early in the work week. So if you tend to write job descriptions at the end of the week, try designating some time every Monday morning to give them a final read and hit post.

    Earlier in the week is the best
    Over 50% of applicants apply early in the week
    Time of day
    Depends on the medium and industry
  • https://frrole.ai/deepsense-app/
    https://www.crystalknows.com/

    https://business.linkedin.com/talent-solutions/blog/job-descriptions/2017/3-fresh-job-description-formats-you-should-try-and-which-one-works-best-for-your-prospects

    Email subject line tester
    https://sendcheckit.com/email-subject-line-tester

    https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/




  • https://ahrefs.com/blog/google-advanced-search-operators/


    https://www.searchenginejournal.com/google-search-operators-commands/215331/#close


    https://www.searchenginejournal.com/google-search-operators-commands/215331/#close

    Site:
    Inurl:
    Intitle:
    Related:mccormickgroup.com
    Cache:


    Related:mccormickgroup.com



  • Statista study 2017 showed essentisally the same results (gmail primary number goes up over 77% for ages 19-34):
    https://www.statista.com/statistics/547531/e-mail-provider-ranking-consumer-usa-age/


  • https://www.sourcecon.com/sourcing-on-google-docs-sheets-slides-sites-and-drive/
  • Sourcecon article for notes: https://www.sourcecon.com/how-to-source-for-images/
    View unindexed resumes, view results differently, view people’s pics that go with it

  • Sourcecon article for notes: https://www.sourcecon.com/how-to-source-for-images/
    View unindexed resumes, view results differently, view people’s pics that go with it


  • Sass 100 2019 – https://saasmag.com/2019-list/
    OctoHunt - https://octohunt.com/
    Cse for github profiles https://cse.google.com/cse?cx=009462381166450434430:kwwjwj9bliu&filter=0&num=100&start=0&q=more:p:person



    http://sourcingrecruitment.info/sourcing-on-stackoverflow/

    Github Advanced Search - https://github.com/search/advanced
    The Boolean operators AND, OR and NOT are supported, but the maximum number of operators you can use is 5.
    An other limitation of this engine is, that you have to fit in 128 characters.
     
    site:github.com “contributions in the last year” Java (DC OR Virginia OR Maryland)
     
    3. Find almost anyones email address on Github
    The Github API is so open you can virtually get anyones email address out of it who did a public commit over the last 12 months (even the people who hide theirs). Pretty neat talent hack.
    Go to https://api.github.com/users/XYZ/events/public and replace 'XYZ' with the username of the guy. ⌘ + F Email and voilà, the email. Or automate it, check this shit out:
    Pasted from <http://www.sourcingmonk.com/7-awesome-talent-hacks/>
     
    Github Profile Search in DC VA & MD
    https://github.com/search?q=location%3AVA+location%3AMD+location%3ADC&type=Users&utf8=%E2%9C%93
     
     
    Find Resumes on Github:
     
    Google Custom Search for Github Profiles:
    https://cse.google.com/cse?cx=009462381166450434430:kwwjwj9bliu&filter=0&num=100&start=0&q=more:p:person









  • Https://resources.workable.com/boolean-search-cheatsheets/

    inurl:airbnb.com/users/ "*, DC" -inurl:wishlists


    inurl:docs.google.com/spreadsheets/ (202 OR 703 OR 571) (DC OR Virginia)
    inurl:docs.google.com/document/ (202 OR 703 OR 571) (DC OR Virginia)









  • www.gsaelibrary.gsa.gov
    https://www.usaspending.gov/#/search


    Department of Small and Local Business Development – Certified company directory
    https://dslbd.secure.force.com/public/DC_CBE_Certified_Contractors_Detail
    --A Certified Business Enterprise (CBE) is a business that is headquartered in the District of Columbia and has been certified by the Department of Small and Local Business Development (DSLBD). Businesses with CBE certification receive preferred procurement and contracting opportunities.


    Directory search - site:.org intitle:directory virginia name title company
    https://www.google.com/search?newwindow=1&rlz=1C2LDJZ_en&ei=QV7DXOf8NevL5gKTiLXgCg&q=site%3A.org+intitle%3Adirectory+virginia+name+title+company&oq=site%3A.org+intitle%3Adirectory+virginia+name+title+company&gs_l=psy-ab.3...402071.404634..404922...0.0..0.78.347.6......0....1..gws-wiz.......0i71.MNj064WH2mk


    eMaryland Marketplace Vendor search - https://emaryland.buyspeed.com/bso/external/registeredVendorSearch.sdo




    Nonprofit propublica, citizanAudit.org,
  • https://www.govcb.com/government-vendors/

    Gov cpontractors Association Member Directory (people) - https://www.govassociation.org/directory


    https://www.govcb.com/government-vendors/
    http://dsbs.sba.gov/dsbs/search/dsp_dsbs.cfm





  • https://about.clearancejobs.com/employers/recruiting-resources/security-clearance-glossary


    https://www.dhs.gov/prime-contractors

    https://www.thenation.com/article/five-corporations-now-dominate-our-privatized-intelligence-industry/






  • LinkedIn Search Operators - https://booleanstrings.com/linkedin-search-operators/
    [Edited: please note, that, as of the end of April 2019, all operators have stopped working. They may come back, we’ll see!]
    OperatorSearch forValuesCalculated by LinkedInheadline:keywords in Headlinenoskills:keywords in Skillsnospokenlanguage:language proficiency by a language namenostartyear:start year in collegenoendyear:end year in collegenogeo:GeonameGeonamesnotitle:current job titlenocompany:current company namenoschool:school namenofirstname:first namenolastname:last namenoindustry:industryIndustry Codesnoseniority:senioritySeniority Codesyesprofilelanguage:profiles in other languages by a two-letter language abbreviationLanguage Codesnofunctions:functionsJob Functionsyesyoe:“years of experience”yesfieldsofstudy:“fields of study”FoS Codesnoschoolid:schoolSchool Codesno


  • Li operators – check them out cause they may not work right now:
    https://booleanstrings.com/2018/12/06/linkedin-operators-one-more-tip-sheet/

    The news is not good for LinkedIn Sourcing, folks. :( Unfortunately, LinkedIn Keyword Boolean Search Remains Compromised. Here is what you need to know:
    LinkedIn people search (for accounts other than Recruiter or Sales Navigator) unhelpfully interprets any keywords that it thinks sound like job titles. As a result, the search is not Boolean. You might see dramatically different numbers of profiles depending on the order of keywords.
    Different users see different types of interpretations applied (even for the same search). The differences appear to be the result of some A/B testing by LinkedIn, and do not depend on the type of account a user has.
    The software behind these changes appears to be changing frequently (perhaps daily), making the search results for the same keywords return dramatically different results from day to day!
    Consider the search senior software engineer. LinkedIn will now include results that contain synonyms, variations, and translations for each keyword! So, results may contain “sr” or “snr” instead of “senior”, “sw” instead of “software”, and “engineering” or even “Ingeniero” instead of “engineer”.
    Unlike some other changes, this odd behavior is not LinkedIn’s push for us to pay more. What we are seeing is an (unfortunately, poor) attempt to guess what users mean when we enter our searches.
    This behavior is similar to Google’s semantic search features, with two key differences. First, Google does a significantly better job interpreting user intent and providing matching results. Second, and most importantly, Google provides an opt-out in the form of “verbatim” searching.
  • https://booleanstrings.com/tools/
  • https://changetower.com/

    https://uptimerobot.com/

  • https://sociallist.io/home/#about
  • IntelTechniques OSINT Portal

    Checkout Sourccon article –How to Find Anyone’s Email Address & Phone Number in Under 30 Seconds https://www.sourcecon.com/how-to-find-anyones-email-address-phone-number-in-under-30-seconds/

    Connect.clearbit.com



  • https://chrome.google.com/webstore/detail/autoscroll/kgkaecolmndcecnchojbndeanmiokofl
  • https://chrome.google.com/webstore/detail/machine-sourcer/adcblnollhhladamelbkeepkhbckpcle

    Wildfire - https://chrome.google.com/webstore/detail/wildfire/djhgeeodemlfdpmcccdekfalbhllcoim

    Imacro – https://imacros.net/

  • https://help.socialpilot.co/article/554-what-is-socialpilot

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