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Building a Global Netwok

Building a Global Netwok



How to build a global network using a good content marketing strategy, an influencer engagement programme and social media.

How to build a global network using a good content marketing strategy, an influencer engagement programme and social media.



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  • What is social media
  • Who is a purple cow?
  • Commitment and consistency – e.g. car sales, raising the price at the end and you’ll still buy.
  • Commitment and consistency – e.g. car sales, raising the price at the end and you’ll still buy.
  • Commitment and consistency – e.g. car sales, raising the price at the end and you’ll still buy.

Building a Global Netwok Building a Global Netwok Presentation Transcript

  • Building a GlobalNetwork Using Social Media Ian Cleary Dublin Chamber of Commerce 6th February 2013
  • Building a Global Network A strategic approach to Content Building relationships online Leveraging Social Media
  • Important Trends
  • Google Panda and Penguin 4
  • Effect of Google’s changes.. Traffic took a drastic dip 5
  • Google Plus 6
  • Personalisation of SearchResults
  • Personalisation of SearchResults
  • Google Authorship
  • Facebook Social Search 10
  • Up and coming platforms 11
  • Mobile We’re getting 17% of all traffic from mobile, what about you?
  • Summary Content is distributed Search is becoming personalised Ranking of individuals will be a factor in 2013 Mobile is very important
  • Discuss.. How is social media effecting your business? What’s the effect of personalisation for your business?
  • Building a Global NetworkMrs Brown built a global network through content thatwas based on comedy. 15
  • Building a network People Content Find people to Something to network with talk about Social Technology to share it with
  • What’s different aboutyou?
  • Content Marketing 18
  • What is Content Marketing? Create content that is educational and related to what you sell Your customers begin to know like and trust you which leads to sales
  • Content Strategy• Develop Personas• Develop Content for each stage of the buying cycle• Decide on the format of the content• How to distribute the content• How to repurpose the content
  • Examples..
  • Hilton Suggests
  • Tablespoon
  • Tablespoon
  • Amazon Price Check App
  • Closer to Home..
  • The Experts..Great Content + Other People – Marketing Message
  • Recent Subscribers.. Karen Social Media Manager for Fortune 500 company Pamela Director of Marketing Experian Karin Digital Strategist
  • Content Marketing Tips..1 • Download free eBook on www.thesaleslion.com2 • Follow www.contentmarketinginstitute.com3 • Buy “Managing Content Marketing” (Joe Pulizzi and Robert Rose)4 • Become a Youtility! – Provide useful content5 • Read content on www.copyblogger.com6 • Create a content marketing strategy7 • Buy “Launch” by Mike Stelzner
  • The Influencers…
  • Weapons of Influence Reciprocity Social Proof Authority You are persuaded People listen to by other peoplepeople of authority you like
  • Influencer power… Ability to spread content Ability to influence purchase decisions Have strong influencer networks
  • Influencers have a Platform PlatformContacts, Customers, Prospects, Followers and Fans Benefits Connection – can Credibility – be heard Visibility engage in about the noise conversation
  • Building a Relationshipwith an Influencer
  • How did I know? Keynote speaker at key events 2 Books on his subject – both best sellers Quoted a lot in press, TV, etc. Highly engaged website Large following on Twitter/Facebook/LinkedIn High Klout/Peer Index Score
  • How did I know?
  • Building a Relationship Retweet his content Respond to his queries Comment on his blog Socialise with him at events Help him in any way I could We became friends
  • Becoming an Influencer Networking with influencers Creating Content  Your site  Other sites (accelerate influence) Become a speaker Become an author
  • Tools to NurtureRelationships
  • NimbleSocial Relationship Management
  • HootSuiteSocial Media Management
  • Buffer AppScheduling
  • Engag.ioTrack Conversations
  • My Daily 5’s…. Comment on 5 Blog Posts Share 5 pieces of other people’s content Start conversation with 5 people
  • Question… How can you identify your influencers online? How can you build relationships with them? How can you become influential
  • Influence Tips..1 • Identify Your Influencers2 • Build relationship with the influencers3 • Become an influencer4 • Speak at events5 • Guest post6 • Buy “Return On Influence” by Mark Schaefer7 • Buy Michael Hyatt’s – “Platform”
  • Social…
  • Blogging
  • Blogging Tips Engaging Title Lots of images Short Sentences and Paragraphs Finish with a question Link to other posts Make social sharing available Focus on email subscribers Write consistently
  • Email Subscribers..
  • Welcome EmailThis is not an automated e-mail, its apersonal one from me to you! (its12:12 am and Im sitting in the office inDublin munching on a chickensandwich!)
  • Big Blogging TipHi Ian,LOVE the personal touch! Is that plain chickenor have you got some mayo in there too? ;)Thanks so much for the warm welcome, I feellike part of the family already! Now, let meanswer your questions!
  • Big Blogging TipThanks for the email - from your sofa inIreland at 10.30pm!I am replying from my Kitchen Table inManchester at 2.52pm whilstencouraging my three year old tocomplete his jigsaw!
  • Big Blogging TipYou serious? You send one of these toeach and every one of your subscribers?Truly? If so, Im impressed! :)
  • Big Blogging TipUr messg mustve awoken me. (2:20am). Looking forward to replying l8r thisam...Sent from my Verizon Wireless 4G LTEDROID
  • Email Subscription…
  • E-mail Subscription…
  • Footer
  • Social Proof and Youtility
  • Blogging Tips1 • Keyword Research – Google keyword tool2 • Download headline guide on www.boostblogtraffic.com3 • 80% promotion 20% writing!4 • Read Social Triggers5 • Read Copyblogger
  • Building a Global Network Develop a Strategy for Content Identify your influencers and grow your online network Embrace Social – It’s not going away
  • LinkedIn: www.linkedin.com/in/ianclearyBlog: www.razorsocial.com/blogTwitter: @ianclearySkype: icleary THAT’S ALL FOLKS....