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Building a Global Netwok


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How to build a global network using a good content marketing strategy, an influencer engagement programme and social media.

How to build a global network using a good content marketing strategy, an influencer engagement programme and social media.

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  • What is social media
  • Who is a purple cow?
  • Commitment and consistency – e.g. car sales, raising the price at the end and you’ll still buy.
  • Commitment and consistency – e.g. car sales, raising the price at the end and you’ll still buy.
  • Commitment and consistency – e.g. car sales, raising the price at the end and you’ll still buy.
  • Transcript

    • 1. Building a GlobalNetwork Using Social Media Ian Cleary Dublin Chamber of Commerce 6th February 2013
    • 2. Building a Global Network A strategic approach to Content Building relationships online Leveraging Social Media
    • 3. Important Trends
    • 4. Google Panda and Penguin 4
    • 5. Effect of Google’s changes.. Traffic took a drastic dip 5
    • 6. Google Plus 6
    • 7. Personalisation of SearchResults
    • 8. Personalisation of SearchResults
    • 9. Google Authorship
    • 10. Facebook Social Search 10
    • 11. Up and coming platforms 11
    • 12. Mobile We’re getting 17% of all traffic from mobile, what about you?
    • 13. Summary Content is distributed Search is becoming personalised Ranking of individuals will be a factor in 2013 Mobile is very important
    • 14. Discuss.. How is social media effecting your business? What’s the effect of personalisation for your business?
    • 15. Building a Global NetworkMrs Brown built a global network through content thatwas based on comedy. 15
    • 16. Building a network People Content Find people to Something to network with talk about Social Technology to share it with
    • 17. What’s different aboutyou?
    • 18. Content Marketing 18
    • 19. What is Content Marketing? Create content that is educational and related to what you sell Your customers begin to know like and trust you which leads to sales
    • 20. Content Strategy• Develop Personas• Develop Content for each stage of the buying cycle• Decide on the format of the content• How to distribute the content• How to repurpose the content
    • 21. Examples..
    • 22. Hilton Suggests
    • 23. Tablespoon
    • 24. Tablespoon
    • 25. Amazon Price Check App
    • 26. Closer to Home..
    • 27. The Experts..Great Content + Other People – Marketing Message
    • 28. Recent Subscribers.. Karen Social Media Manager for Fortune 500 company Pamela Director of Marketing Experian Karin Digital Strategist
    • 29. Content Marketing Tips..1 • Download free eBook on www.thesaleslion.com2 • Follow www.contentmarketinginstitute.com3 • Buy “Managing Content Marketing” (Joe Pulizzi and Robert Rose)4 • Become a Youtility! – Provide useful content5 • Read content on www.copyblogger.com6 • Create a content marketing strategy7 • Buy “Launch” by Mike Stelzner
    • 30. The Influencers…
    • 31. Weapons of Influence Reciprocity Social Proof Authority You are persuaded People listen to by other peoplepeople of authority you like
    • 32. Influencer power… Ability to spread content Ability to influence purchase decisions Have strong influencer networks
    • 33. Influencers have a Platform PlatformContacts, Customers, Prospects, Followers and Fans Benefits Connection – can Credibility – be heard Visibility engage in about the noise conversation
    • 34. Building a Relationshipwith an Influencer
    • 35. How did I know? Keynote speaker at key events 2 Books on his subject – both best sellers Quoted a lot in press, TV, etc. Highly engaged website Large following on Twitter/Facebook/LinkedIn High Klout/Peer Index Score
    • 36. How did I know?
    • 37. Building a Relationship Retweet his content Respond to his queries Comment on his blog Socialise with him at events Help him in any way I could We became friends
    • 38. Becoming an Influencer Networking with influencers Creating Content  Your site  Other sites (accelerate influence) Become a speaker Become an author
    • 39. Tools to NurtureRelationships
    • 40. NimbleSocial Relationship Management
    • 41. HootSuiteSocial Media Management
    • 42. Buffer AppScheduling
    • 43. Engag.ioTrack Conversations
    • 44. My Daily 5’s…. Comment on 5 Blog Posts Share 5 pieces of other people’s content Start conversation with 5 people
    • 45. Question… How can you identify your influencers online? How can you build relationships with them? How can you become influential
    • 46. Influence Tips..1 • Identify Your Influencers2 • Build relationship with the influencers3 • Become an influencer4 • Speak at events5 • Guest post6 • Buy “Return On Influence” by Mark Schaefer7 • Buy Michael Hyatt’s – “Platform”
    • 47. Social…
    • 48. Blogging
    • 49. Blogging Tips Engaging Title Lots of images Short Sentences and Paragraphs Finish with a question Link to other posts Make social sharing available Focus on email subscribers Write consistently
    • 50. Email Subscribers..
    • 51. Welcome EmailThis is not an automated e-mail, its apersonal one from me to you! (its12:12 am and Im sitting in the office inDublin munching on a chickensandwich!)
    • 52. Big Blogging TipHi Ian,LOVE the personal touch! Is that plain chickenor have you got some mayo in there too? ;)Thanks so much for the warm welcome, I feellike part of the family already! Now, let meanswer your questions!
    • 53. Big Blogging TipThanks for the email - from your sofa inIreland at 10.30pm!I am replying from my Kitchen Table inManchester at 2.52pm whilstencouraging my three year old tocomplete his jigsaw!
    • 54. Big Blogging TipYou serious? You send one of these toeach and every one of your subscribers?Truly? If so, Im impressed! :)
    • 55. Big Blogging TipUr messg mustve awoken me. (2:20am). Looking forward to replying l8r thisam...Sent from my Verizon Wireless 4G LTEDROID
    • 56. Email Subscription…
    • 57. E-mail Subscription…
    • 58. Footer
    • 59. Social Proof and Youtility
    • 60. Blogging Tips1 • Keyword Research – Google keyword tool2 • Download headline guide on www.boostblogtraffic.com3 • 80% promotion 20% writing!4 • Read Social Triggers5 • Read Copyblogger
    • 61. Building a Global Network Develop a Strategy for Content Identify your influencers and grow your online network Embrace Social – It’s not going away
    • 62. LinkedIn: @ianclearySkype: icleary THAT’S ALL FOLKS....