The document discusses emerging trends for monetizing blogs and influencer marketing. It outlines traditional methods like display advertising and affiliate links. However, it notes people are growing tired of overt advertising. The key trends highlighted are sponsored content/native advertising and working with brands as an influencer through ambassador programs or influencer marketing networks. The document stresses the importance of building an engaged audience and consistent quality content as prerequisites to successful monetization efforts.

1. Monetizing Your Blog:
Emerging Trends
Brian Rotsztein, M.A.
WordCamp Ottawa 2016
www.rotsztein.com
wp@rotsztein.com
@brianrotsztein
@brianrotsztein

2. Money
Ojays photo by Raymond Boyd51
Money
Money
Money
Money

3. The “Old” Way

4. Display Advertising (Banner Ads)

5. Google
AdSense
Banner Ad
Selling My
Services
(2005)

7. My Google AdSense
Check Stubs

8. Affiliate Networks

9. Affiliate Links

10. Content Discovery Display Ads
From Your Website Related Website

11. People are Getting
Bored of “Advertising”

12. We’ve evolved to the point
where we’re mobile again

13. Bloggers
are so 2015!

14. Introducing:
The Influencer

15. Writer (Formerly known as blogging)
Publishes Strategically
Adept at Using Visuals
(e.g., Photos & Videos)
Bloggers Influencers
Content Creator
& Idea Generator
Business Savvy
Expansive
Social Media
Network
Understands Audience Mindset
Integrates the above to create Smart Content.
Creates value for the audience which makes advertisers happy.
Adapts Well to Trends

16. How do you monetize
being an influencer?

17. Sponsored Content
(aka Native Advertising or Contextual Advertising)
Blog
The Holistic Approach to Monetization:
Multiple Streams of Income
Email Lists

18. Which one are you
more likely to trust?
Ad
Content
Editorial
Content

19. Sponsored Content
Intention of Providing Value
Intention of Providing Advertising+
_________________________________________

20. Recognize Your Social
Media Presence as
Part of Your Identity
Use Your Real Name
Use a Real Avatar
Give Your Real Opinion

21. Anxiety Causing Symbols

22. Knowing Other
50% 50%

23. A company cannot be as genuine as an influencer
Consumers trust influencers
Company / Brand Perspective

24. Why does Wingdings have a
sideways “69”?
f B r z a e I d
?!?!

25. Brands are Licensing Your Authenticity

26. Brand
Collaborations

29. Influencer Marketing Networks
(aka Sponsored/Branded Content Networks)

30. Become a Brand Ambassador
Ryan Reynolds for Piaget (Luxury Watches)

32. Brand Ambassador Networks

33. Content Creation Services
Sell Your Services
Writer
Photographer
Expert in SOMETHING!

34. General Influencer Levels
Celebrities (Household names)
Social Media (e.g., YouTubers, Instagrammers, Snapchatters, Tweeters)
Journalists
Thought Leaders
Tier 1 Bloggers (High-profile)
Social Media Communities (e.g., forums)
Advocates (Super fans / influential consumers)
Facebookers
Tier 2 Bloggers (Internet famous)
Other Social Media (e.g., Periscopers, Viners, etc.)
Tier 3 Bloggers (Popular)
Tier 4 Bloggers (Small fan following)
Tier 5 Bloggers (Your mom knows you have a blog)

35. What You Need
to Monetize
A Target Audience
Content Worth Consuming
A Blog with an Effective UX
Social Media Network
Consistency
Income Channels (Monetization Plan)

36. Money
Ojays photo by Raymond Boyd51
Money
Money
Money
Money

37. www.rotsztein.com
www.smartcontentworks.com
Twitter: @brianrotsztein #cmideas

38. www.amazon.com (ebook & print edition)
www.amazon.ca (ebook only)

39. Monetizing Your Blog:
Emerging Trends
Brian Rotsztein, M.A.
WordCamp Ottawa 2016
www.rotsztein.com
wp@rotsztein.com
@brianrotsztein
@brianrotsztein