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Push Your Content to the Next Level

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Pubcon 2015 content marketing presentation on how to promote your content.

Published in: Marketing
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Push Your Content to the Next Level

  1. 1. Push Your Content to the Next Level @JordanKasteler
  2. 2. Lead Generation Overview • Creating vs Promoting Content • Sharing Success • Promotion Don’ts • Promotion Do’s • Content Measurement
  3. 3. Lead Generation Time Spent Sharing
  4. 4. Lead Generation Top Shared Post
  5. 5. Lead Generation Top Shared Posts
  6. 6. Lead Generation Top Shared Post •45,000+ unique pageviews
  7. 7. Lead Generation Post Promotion - Pulse 2k visits
  8. 8. Lead Generation Sharing & Traffic Correlation
  9. 9. Lead Generation Promotion Don’ts • Don’t Spam. Use tactics sparingly. • Don’t share if you don’t feel good about your content. If it isn’t good enough. Make it better or don’t share it.
  10. 10. Lead Generation Link Sharing Sites
  11. 11. Lead Generation Niche Link Sharing Sites
  12. 12. Lead Generation Visual Sharing Sites
  13. 13. Lead Generation Social Groups
  14. 14. Lead Generation Indicate Authorship
  15. 15. Lead Generation Niche Forums
  16. 16. Lead Generation Syndication Sites
  17. 17. Lead Generation Paid Syndication Sites
  18. 18. Lead Generation Make It Easy to Share & Link
  19. 19. Lead Generation Link to Past Content
  20. 20. Lead Generation Get Employees to Share
  21. 21. Lead Generation Email Others
  22. 22. Lead Generation Sharing Timing
  23. 23. Lead Generation Resharing
  24. 24. Lead Generation Support Sharers
  25. 25. Lead Generation Support Sharers
  26. 26. Lead Generation Support Comments
  27. 27. Lead Generation Cross Promote
  28. 28. Lead Generation Email Signature
  29. 29. Lead Generation Measuring ROI
  30. 30. Questions? @JordanKasteler

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