Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LinkedIn Sponsored Updates for Content Marketers

500 views

Published on

What every content marketer must know about using LinkedIn Sponsored Updates.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

LinkedIn Sponsored Updates for Content Marketers

  1. 1. Sponsored Updates Sean Jackson, Rainmaker Digital Pubcon Austin May 2016
  2. 2. @seanthinks
  3. 3. Why LinkedIn?
  4. 4. 400+ Million Users #1 Referral Source 20% Follower Reach High Income Demo
  5. 5. Too expensive?
  6. 6. How to start…
  7. 7. “ By failing to prepare, your are preparing to fail.”
  8. 8. Sponsored Updates Audience Research Site SetupContent Ideas
  9. 9. Sponsored Updates Audience Research
  10. 10. https://www.linkedin.com/topic/content-marketing
  11. 11. Content Ideas Sponsored Updates
  12. 12. #1 Headlines #2 Call To Action #3 Mobile Consumable
  13. 13. Sponsored Updates Site Setup
  14. 14. Mobile First Landing Page
  15. 15. And one more thing…
  16. 16. 414-11 MYLINK MYLINK
  17. 17. @seanthinks

×