Infocom Presentation: Breakthrough Innovations in Mobile
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    Infocom Presentation: Breakthrough Innovations in Mobile Infocom Presentation: Breakthrough Innovations in Mobile Presentation Transcript

    • Breakthrough Innovations in Mobile Rajesh Jain Managing Director NetCore Solutions Email: rajesh@netcore.co.in Blog: http://emergic.org
    • An Entrepreneur and Investor in India Internet and Mobile space • 1994-2000: IndiaWorld – India’s first Internet portal; Self-funded – Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals • 1998-now: Netcore Solutions – Managed Mail & Security Services for Enterprises – Mobile Data Services for Consumers & Enterprises • 2005-now: Emergic Venture Capital – Investments in creating India’s Digital Infrastructure 2
    • The Guiding Philosophy of Emergic (Breakthrough) Innovations Bold and Focus on Local Ambitious Non- Goals Consumers Limited Simpler and Legacy helps Cheaper Leapfrog Made in India, Made for the World http://emergic.org 3
    • Think of India’s Mobile Base as split in Two Large Markets • Red Market • Enterprise: “The Computer and Internet In Your Hand” – 100 million users – Mobile Multimedia Computer – Mix of Enterprise and Youth • Youth: “Mobile Maane More” – Communities and Entertainment • Blue Market • Urban: “Ek Ring Aapki Zindagi – 250 million users Badal Sakti Hain” – Micro-Local Marketplaces – Mix of Urban and Rural • Rural: “Haath Mein Mobile, Saath Mein Zindagi” – Access to Info, Markets, Going ahead, these two Education markets will evolve very differently 4
    • India’s Red and Blue Mobile Markets Red Maange More The Blue Billion • Saturated Market : mix of • New Consumers: mix of Business and Youth Urban and Rural • Future Needs go beyond • Needs are for Low-Cost Voice and P2P SMS Handset and Voice • “Give Me More” • “Connect Karo” • By 2011 • By 2011 – Will grow to 150 million in 3 – Will grow to 500 million in 3 years, at CAGR of 15% years, at CAGR of 35% • Driven by Data Services • Driven by Voice – Complement with Superior – Enhanced with Income- User Experience increasing Data Services – Support for rich media and – Support for local languages user-generated content and voice navigation 5
    • 3 Key Breakthrough Innovations will power Mobile in the next five years • The coming Mobile Internet Era • The opportunity for New Business Models – VAS Operators and Data MVNOs • The emergence of the Mobile as the Next Advertising and Marketing Medium 6
    • 1. Mobile Internet Era • Killer Combo: Smartphones + 3G + Low/Flat- rate Data Plans • Usage led by India’s Red Market • Mobile as first (and only) Internet access device • Driven by Social and Rich Media • The Creation of the N3 (Now-New-Near) Web – PIN-News, MicroContent, Location – Free + Push + Permission + SMS 7
    • 2. VAS Operators and Data MVNOs • Direct-to-Consumer Mobile VAS companies • VAS (Data), not Voice, will be key driver for India’s Red Market • Multi-monetisation from Subscribers, (micropayments), Advertisers and Businesses • $10 billion market opportunity – 50 million Youth and Enterprise subscribers – $15+ (Rs 750) ARPU 8
    • 3. Mobile as Next Marketing Medium • A Mobile Presence for Businesses – SMS, Mobile Internet, Voice, Apps • Customer Acquisition – Mass and Targeted Ads • Customer Engagement and Retention – Invertising and Mobile CRM – Interaction: Feedback, Polls, mCoupons – Building Communities of Interest 9
    • NetCore is using SMS Subscriptions to build Audience and Monetisation MyToday 575758 MyToday NEWS: START NEWS MUMBAI Welcome to NEWS, an ad- *ASSAM BLAST-B’desh-trained supported service. Get FREE ULFA suspected Breaking News & updates *Book Raj under NSA-Cabinet around the world. To stop, AD: sms STOP NEWS to 575758. Book a STANDARD CHARTERED Visit www.mytoday.com FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758 Text Search : Internet :: SMS Subscriptions : Mobile 10
    • Media on Mobile Nielsen Study • Avg. Subs. Age is 25 yrs • 50 channels • 84% get info first from • 3.7 million subscribers MyToday • 11 million subscriptions • 75% read every SMS • 13 million SMS daily • 40% forward SMS 3 Subscribers in Millions • 43% have seen Ads 2 • 30% of them have 1 responded to Ads 0 11 1 3 5 7 9 11 13 15 17 Time in Months
    • NetCore is creating Multi-Monetisation of its mobile Audience and Platform Audience Monetisation Platform Monetisation • Ads (250+ campaigns) • Enterprises (Invertising) • Leads • Operators • Paid Channels • Publishers MyToday FABINDIA SENSEX: Fabindia announces Mkt opens +ve, to be range- the opening of its bound; 486.86 pts up at 9531.37 store in Santacruz on at 9:58am AD: S.V.Road, Opp. FOR DAILY NEWS & INSIGHTS Danabhai Jewellers. FROM THE ECONOMIST, sms START TE to 575758 12
    • Mobile as Magic Lamp Mobile Consumers want Wishes to come True. Now!
    • Be the Genie and Make the Magic Happen!