Hungry Mobile Euro Mobile Media

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Hungry Mobile Euro Mobile Media

  1. 1. Next generation services Mobile in a passionate environment Ecosystem
  2. 2. Mobile is emotion! • Mobile is people • Mobile is communication • Mobile is targetting • Mobile is money • Mobile is passion • Mobile is services
  3. 3. Mobile is people
  4. 4. Todays penetration of mobile web 10 – 20% in most countries WW (Nielsen Mobile)
  5. 5. 20 – 30% by end of year 2009
  6. 6. 10 years of mobile, 1998 - 2008 Nokia 5110 SonyEricsson T610 Nokia N70 Apple iPhone 3G 1998 2003 2005 2008
  7. 7. Mobile is communication
  8. 8. Environment for passionate applications 200x - 2008 Content provider Mobile Technology provider Manufacturer operators Enablers, agencies, brands, …..
  9. 9. But…. Imagine if…
  10. 10. A smart phone company launched their own phone, and blocked operators from using their own content decks (zero phones will released with that until now)
  11. 11. …Wait…. They‘ve already done that
  12. 12. Environment for passionate applications 2009 - 2010 Content provider Manufacturer Technology provider Mobile operator Enablers, agencies, brands, …..
  13. 13. Learn from our mistakes, and don‘t repeat them!
  14. 14. So…. Imagine if…
  15. 15. Smart phones were out distributed out to the market (most of phones released today are smartphones)
  16. 16. Data connection costs were minimum, data capping was present (UK introduced Q1/2009, other countries to follow)
  17. 17. People won‘t care about operator decks – why? Operators can‘t manage the speed of development that thousands of developers can generate.
  18. 18. People won‘t care about manufacturer stores – the mobile internet will be open and accessible. Manufacturers working in a closed environment = like Apple, doesn‘t work. Developers need freedom.
  19. 19. Environment for passionate applications Wouldn‘t this mean, that finally, the important guy went in the middle? Application providers Manufacturer USER Passion provider Content providers (Lifestyle, games) Mobile operator Agencies, enablers, brands ,…
  20. 20. Mobile is targetting
  21. 21. What do we need? • For a passionate environment to grow, we need: +
  22. 22. What do we need? • For a passionate environment to grow, we need: + Content providers Mobile operators Content providers Mobile operators
  23. 23. Mobile environment not ready for emotion!
  24. 24. Future of mobile applications Current Operator decks Embed links Discovery Future Search Links / Direct AppStore‘s Discovery
  25. 25. Mobile is passion
  26. 26. Self Central - Vodafone quot;Cyworldquot; • Vodafone in New Zealand has launched a mobile social networking service similar to Cyworld branded Self Central • Users have rooms and avatars • Part of Self Central's attraction is a user- generated content revenue-sharing model similar to SeeMeTV, but Self Central gives back 20% of UCG content revenues to original creator Source: Mobile Monday Amsterdam 24 Sept 007
  27. 27. What is mobile? Communicating? Music listening? Browsing? Gaming? Advertising? Reading? Video? Messaging? Camera? E-mail? IM? Calling?
  28. 28. Mobile is… JOHNS PHONE
  29. 29. Mobile is money $$$
  30. 30. ADVERTISE ON MOBILE! ADVERTISE ON MOBILE!
  31. 31. Business models for passionate applications • iPhone application developers not making money • Only few of them are really profitable • Ad-funded model not generally working • As of right now, working only locally
  32. 32. Business models for passionate games Ad-funded model in mobile games doesn‘t really work yet
  33. 33. Operators failing • 2001 – dial-up prices • 2004 – kB prices • 2006 – fixed internet prices • 2008 – fixed mobile internet prices • 2009+ - capped mobile internet prices • 2010 – bundled mobile internet / free mobile internet?
  34. 34. Where‘s the money? • Mobile games? • Mobile content? • Ad-funded content? • Mobile services? • Mobile applications? Lifestyle? Usable?
  35. 35. Where‘s the money?
  36. 36. Mobile is services
  37. 37. Next generation mobile services Skype • Skype is the biggest mobile IM and calling service • Competitors: MSN, Yahoo IM, AOL/ICQ, eBuddy.
  38. 38. Next generation mobile services Social search engines • Social search engines that find places / things / events based on not other people, but your social circle
  39. 39. THANK YOU! Jan Rezab E-mail me: jan.rezab@hungrymobile.com Blog: http://blog.hungrymobile.com Find me: Connect me: Follow me: View me:

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