The death of Beeline and the rise of• Lean startups – single developers or small groups. – Remember the time of “Google adsense”, geeks?• OTT payment companies• Telcos is crazily finding the way out for the dump pipe curse• Hyper-connected and VNMobile S-Fone EVNT 3% 2% 2% Beeline - virtualizations Dead 0% Viettel• Android fragmentation Mobifone 29% 36%• The dawn of mobile Ads Vinaphone 28%
This presentation• is not for technical details• is just sharing our vision of Mobile SNS• will be changed up to last minute
The Socbay platform• High Compatibility: over 2.200+ mobile phone models with different OS: Java Phone, Blackberry, Android, Symbian, Bada, iOS…• Unique Socbay mobile search technology, mobile data streaming and user personalization based on behaviour targeting technology.• Socbay use a virtual currency to buy contents and a flexible ads serving system.• Useful daily services: news, location, security, books, etc; as well as entertainment: music, game, video, football, image, etc.• Online via 2.5G, 2.75G, 3G, Wi-Fi.
ADVERTISING ON MOBILE PHONE IS GOING TO BETHE NEXT GENERATION OF DOING MARKETING Although mobile but laptop isn’t always running USER BEHAVIOR SHIFTThe amount of time watchingTV is declining for the internetconnected devices growth ANYTIME AND ANYWHERE Mobile always is in people pocket and almost never sleeps! VIRAL Mobile phone is easier to share information p2p #1 OF INTERATIVITY Enhance interactions between advertisers and CHOICE target audiences
ADVERTISING ON SOCBAY IMEDIA• Measureable KPI • Strong customization ability• Cost-saving • Provide highly flexible marketing campaign and effective target• Strong back-end system advertising• Collectable customers info• Strong track-record to run large campaign nationwide
Top banner Bottom banner Banner in article Banner in playerLanding Wap-sitepageinsideSocbayiMedia
Click to call Click to downloadClick to send SMS Branding box
POP-UP FOR RESEARCH & SURVEY• Appear subject to pre-setup schedule.• Collectable survey data Yes/No questions One option questions Multiple choices User Comments
Cooperation needed• If you want a new stream of revenue from – SNS – Mobile advertising• And if you are: – Developers – Content provider• We want to cooperate with you to – Get new revenue stream – New exciting challenges 34
ABOUT US COMPUTE FUTURE Our company:Founded in 28th July 2006, Naiscorp is the pioneer andleading company in mobile portal, mobile SNS, intelligentdata processing, Vietnamese search engine, with uniquetechnologies. We serve:Internet & mobile users, government, state ownedcompanies, enterprises/corporate advertisers, mediaagencies, mobile network operators, internet serviceproviders, content providers.