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The Future of Location Based Advertising

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The Future of Location Based Advertising

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Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.

Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.

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The Future of Location Based Advertising

  1. 1. The Future of Location Based Advertising Bernard Leong Co-Founder & CTO 1
  2. 2. “The three most important things in buying a home: Location, Location & Location” - Unknown 2
  3. 3. Mobility endows the user to discover, interact and engage with the environment around them. 3
  4. 4. How effective has been the consumer engagements with known platforms? 700M Users 180M Users 10M Users 3B Shares / Day 155M Tweets/Day 3M Check-ins/Day Social Interactions escalate, amplify & distribute virally and in real-time. 4
  5. 5. Mobility extends the engagement of social interactions into location based services 5
  6. 6. Fusion of Online and Offline worlds with Local Video, Image and Augmented Reality services 6
  7. 7. Social E-Commerce on the Rise from Deals to Point of Sales transactions using mobility and technology via NFC 7
  8. 8. How are the current results with location based services with respect to e-commerce? 83M subscribers US$3M / Day 16M bought Groupon in Mobile Payments (19% conversion) While it is booming in US, the payment options are very limited in Asia as a whole and deals are only useful for customer acquistion. 8
  9. 9. Mobile Marketing & budget ($) Location Based Services Marketing Global Mid size companies Brands with country-wide ops Small Medium Businesses + Mom-Pop Shops # of companies 9
  10. 10. Mobile Advertising Networks vs Marketing Budgets budget ($) Marketing Why? Global Mid size companies Small Medium Businesses Brands with country-wide ops + Mom-Pop Shops # of companies 10
  11. 11. Challenges from Small & Medium Businesses Listings on Printed Media S$10K Annual Subscription Electronic Banner ~S$15-20K per month Note: 7 out of 10 consumers treat Short Messaging Services SMS marketing as S$0.15 per SMS spam in SG 11
  12. 12. Challenges from Small & Medium Businesses • Bridging the technology gap for the small and medium businesses that are left behind. • Understand their costs and the ROI. • Distribute the messages across different channels. 12
  13. 13. Can we overcome the challenge of Average Cost of Marketing per day costs low & affordable for SMEs? 1. Simple & Self-served model. S$300 2. Integrated with social media & basic analytics. 3. Distribution via 3rd party apps using a pull & not push. S$100 S$32 S$0.99 Electronic Banner Printed Media SMS Chalkboard Types of Media 13
  14. 14. On Mobile Phones SG Malls SG Events Inside Games Inside Applications You can also access via browsers on smartphones (iPhone, Android & Blackberry) using m.yourchalkboard.com 14
  15. 15. On Websites www.penn-olson.com 15
  16. 16. Global Statistics 23,585,714 Impressions 5,417,201 API Calls 6.42% 347,911 Click-Thru Rate Clicks 16
  17. 17. 17
  18. 18. Largest Volume Area: MRT Stations & Markets Nearby ~1-2% Click Thru Rate per location 100K impressions per location 37 Local Retailers A Campaign to help small retailers ... 18
  19. 19. The Future is... SOLOC Socialize + Localize + Commercialize 19
  20. 20. Thank You & Watch this Space! Contact Me via bleongcw via Twitter or (at) yourchalkboard.com 20

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