Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

India Digital Media


Published on

Published in: Business, Technology
  • Be the first to comment

India Digital Media

  1. 1. INDIA DIGITAL MEDIA Rajesh Jain, netCORE Solutions Pvt Ltd. [email_address]
  2. 2. Indian Media 2009 Numbers <ul><li>Newspapers: Rs 10,000 cr </li></ul><ul><li>TV: Rs 9,000 cr </li></ul><ul><li>Outdoor: Rs 1,500 cr </li></ul><ul><li>Radio: Rs 1,000 cr </li></ul><ul><li>Magazines: Rs 800 cr </li></ul><ul><li>Digital: Rs 700 cr </li></ul><ul><li>Others: Rs 500 cr </li></ul><ul><li>Total: Rs 23,500 cr </li></ul>
  3. 3. Digital Media <ul><li>Internet (50 million reach in India) </li></ul><ul><ul><li>Search (Performance – CPC) </li></ul></ul><ul><ul><li>Display (Brand – CPM) </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>SMS (200 million) </li></ul></ul><ul><ul><ul><li>Permission </li></ul></ul></ul><ul><ul><ul><li>Non-Permission (Database Marketing) </li></ul></ul></ul><ul><ul><li>WAP / Mobile Internet (10 million) </li></ul></ul><ul><li>Targeting, Pay-for-Performance, Quick rollout </li></ul>
  4. 4. Digital Media Companies in India <ul><li>Google: Rs 350 cr </li></ul><ul><li>Yahoo: Rs 125 cr </li></ul><ul><li>Rediff: Rs 50 cr </li></ul><ul><li>Web18: Rs 50 cr </li></ul><ul><li>Microsoft: Rs 50 cr </li></ul><ul><li>Others: Rs 75 cr </li></ul><ul><li>Total: Rs 700 cr </li></ul><ul><li>Google: 30 mn </li></ul><ul><li>Yahoo: 30 mn </li></ul><ul><li>Microsoft: 25 mn </li></ul><ul><li>Rediff: 13 mn </li></ul><ul><li>IndiaTimes: 5 mn </li></ul><ul><li>Web18: 5 mn </li></ul><ul><li>Total: 50 mn </li></ul><ul><li>Revenue </li></ul><ul><li>Reach </li></ul>
  5. 5. Indian Digital Media Opportunities <ul><li>Three Years from now </li></ul><ul><ul><li>Reach: Internet 100 million, Mobile 700 million </li></ul></ul><ul><ul><ul><li>MOBILE: SMS 500 million, Mobile Internet 100 million </li></ul></ul></ul><ul><ul><li>Revenues: Rs 2,000 cr (CAGR of 40%) </li></ul></ul><ul><li>Create India’s First (homegrown) Media Co. with </li></ul><ul><ul><li>100 million reach </li></ul></ul><ul><ul><li>Rs 250 cr in revenue </li></ul></ul><ul><li>Two Tenets </li></ul><ul><ul><li>Multi-modal (Mobile + Net) </li></ul></ul><ul><ul><li>Multi-Monetisation (ABC Pays) </li></ul></ul><ul><ul><ul><li>ABC: Advertisers, Businesses and Consumers Pay </li></ul></ul></ul>