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MMA Presentation: Mobile - One to One and One to a Billion

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MMA Presentation: Mobile - One to One and One to a Billion

  1. 1. Mobile – One to One and One to a Billion<br />Rajesh Jain<br />Founder-Chairman<br />Emergic Venture Capital Pvt Ltd, Mumbai, India<br />
  2. 2. Our World is being Changed…<br />…in more ways than we can Imagine<br />
  3. 3. The Mobile is a unique device that is simultaneously Mass and Personal<br /><ul><li>The Reach of TV…
  4. 4. …with the Interactivity of the Internet
  5. 5. Emerging Markets are Mobile First markets</li></li></ul><li>The 3Ps in the world of Mobiles – Profiles, Push and Permission<br /><ul><li>Profiles help personalise the message
  6. 6. Push lets brands time their communication
  7. 7. Permission ensures messages are welcome</li></li></ul><li>The Mobile World’s Discontinuities…<br /><ul><li>AppStores
  8. 8. Better Devices
  9. 9. Faster Networks
  10. 10. Flat-rate Data
  11. 11. GPS
  12. 12. 4G
  13. 13. NFC</li></li></ul><li>…will also Transform Marketing<br /><ul><li>Deepen relationships with existing customers
  14. 14. Empower customers to become advocates
  15. 15. Acquire new customers cost-effectively</li></li></ul><li>Invertising leverages Touchpoints<br /><ul><li>An SMS is all it takes to opt-in
  16. 16. Build a hotline to Consumers – one they want!
  17. 17. Give control to opt-out to the Consumer
  18. 18. Become a utility in the Customer’s life</li></li></ul><li>Customer Relationship Monetisation<br /><ul><li>Trigger Purchase
  19. 19. Upsell
  20. 20. Cross-sell
  21. 21. Commerce with a Cash Balance</li></li></ul><li>Just like the Internet, the Mobile opens up new and big Opportunities <br /><ul><li>Mirror World
  22. 22. Digital Services Operator
  23. 23. Mobile Number-linked Personal Portal
  24. 24. Mobile Social Networking
  25. 25. N3 (Now-New-Near) Web
  26. 26. Mobile-PC Continuum</li></li></ul><li>Five Monday Morning Ideas<br /><ul><li>Invertising
  27. 27. Profiled Database Marketing
  28. 28. Transactional Alerts
  29. 29. Promotional Messages to Customers
  30. 30. Corporate Mobile Websites </li>

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