SlideShare a Scribd company logo
1 of 46
Download to read offline
Beyond Monetization:
Build Lasting Value
through Social Media

                       @Pistachi
                                               o
 Laura Fitton Pistachio Consulting Inc.
    www.PistachioConsulting.com
  Laura@PistachioConsulting.com 800-747-1941
Ads are Ailing

  Make Money Helping People Sell
Long Live Social Media
        re
       o
    MMoney Helping People Buy
  Make
    ^
Are You Listening?

  Markets are conversations.
  Conversations suck if you don’t listen.
Photo Credit: (cc) matrianklw on flickr.com
Social Media…
Social Media Drives Traffic?
Photo Credit: (cc) Hamed Saber on flickr.com
Social Media Makes Money?
Social Media Builds Value.
Social Media Builds Business
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated




Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Socially Mediated
Tricks? Tips? Shortcuts?
[animal doing a trick]




Photo Credit: (cc) redjar on flickr.com
No.
Tricks Won’t Work
Tricks Won’t Last
Tricks Won’t Pay
Gaming Won’t Pay
Win the Battle?
Lose the War.
Facebook Beacon
Facebook Beacon

     Warning: Here be rocks.
      [image: lighthouse]



                 Photo Credit: (cc) shoothead on flickr.com
DANGER.
Facebook Beacon

     Warning: Here be rocks.
      [image: lighthouse]



                 Photo Credit: (cc) shoothead on flickr.com
What Matters?
What Lasts?
Listen.
Listen.




Photo Credit: (cc) gari.baldi on flickr.com
Be Useful.
Help Others.
Connect.
Love Matters. Love Lasts.
Love Matters. Love Lasts.




Photo Credit: (cc) prakhar on flickr.com
VALUE.
  LASTING impact on search
  relevant audiences
  relationships
  community
  trust
Surrender
 Dorothy
Surrender
 Dorothy
Resources
•   Cluetrain Manifesto (now more than ever!)
•   Naked Conversations
•   Tipping Point & Made to Stick
•   Marketing to the Social Web
•   Groundswell
•   Now is Gone
http://www.twitter.com/pistachio

          …follow me

More Related Content

What's hot

The "new" Frienship
The "new" Frienship The "new" Frienship
The "new" Frienship
9ajs11
 
Socialmediaoct12
Socialmediaoct12Socialmediaoct12
Socialmediaoct12
Lou Dubois
 
10 Rules for Social Media Engagement
10 Rules for Social Media Engagement10 Rules for Social Media Engagement
10 Rules for Social Media Engagement
Laura Lee Dooley
 

What's hot (8)

The "new" Frienship
The "new" Frienship The "new" Frienship
The "new" Frienship
 
Socialmediaoct12
Socialmediaoct12Socialmediaoct12
Socialmediaoct12
 
Social Media for a Small Business
Social Media for a Small BusinessSocial Media for a Small Business
Social Media for a Small Business
 
SES UK Laycock Social Media
SES UK Laycock Social MediaSES UK Laycock Social Media
SES UK Laycock Social Media
 
10 Rules for Social Media Engagement
10 Rules for Social Media Engagement10 Rules for Social Media Engagement
10 Rules for Social Media Engagement
 
The Nuts and Bolts of Twitter
The Nuts and Bolts of TwitterThe Nuts and Bolts of Twitter
The Nuts and Bolts of Twitter
 
Being a social media marketing Virtuoso
Being a social media marketing VirtuosoBeing a social media marketing Virtuoso
Being a social media marketing Virtuoso
 
Twitteracy for Nonprofits
Twitteracy for NonprofitsTwitteracy for Nonprofits
Twitteracy for Nonprofits
 

Viewers also liked

Viewers also liked (10)

History of the Button
History of the ButtonHistory of the Button
History of the Button
 
Flickr
FlickrFlickr
Flickr
 
An Introduction to Visual Thinking
An Introduction to Visual ThinkingAn Introduction to Visual Thinking
An Introduction to Visual Thinking
 
Kill Bullets
Kill BulletsKill Bullets
Kill Bullets
 
I Am The Media
I Am The MediaI Am The Media
I Am The Media
 
Inbox Zero: Action-Based Email
Inbox Zero: Action-Based EmailInbox Zero: Action-Based Email
Inbox Zero: Action-Based Email
 
Meet Henry
Meet HenryMeet Henry
Meet Henry
 
10 Rules for Killer Business Cards 2010 Edition
10 Rules for Killer Business Cards 2010 Edition10 Rules for Killer Business Cards 2010 Edition
10 Rules for Killer Business Cards 2010 Edition
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Foot Notes
Foot NotesFoot Notes
Foot Notes
 

Similar to Beyond Monetization: Build Lasting Value with Social Media

Marketing Managers Forum March 2012
Marketing Managers Forum March 2012Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Danielle Bates
 
Crowdfunding: how people are changing the face of funding
Crowdfunding: how people are changing the face of fundingCrowdfunding: how people are changing the face of funding
Crowdfunding: how people are changing the face of funding
Matt Eng
 
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
Christopher Roy
 
How effective is digital philanthropy?
How effective is digital philanthropy?How effective is digital philanthropy?
How effective is digital philanthropy?
dhay117
 
Social Media Marketing - Flipbook
Social Media Marketing - FlipbookSocial Media Marketing - Flipbook
Social Media Marketing - Flipbook
jcsopak
 

Similar to Beyond Monetization: Build Lasting Value with Social Media (20)

What's Possible Now
What's Possible NowWhat's Possible Now
What's Possible Now
 
Fitton Going Solo Slideshare
Fitton Going Solo SlideshareFitton Going Solo Slideshare
Fitton Going Solo Slideshare
 
Fitton Going Solo Slideshare
Fitton Going Solo SlideshareFitton Going Solo Slideshare
Fitton Going Solo Slideshare
 
How DARE You Not Be Awesome?
How DARE You Not Be Awesome?How DARE You Not Be Awesome?
How DARE You Not Be Awesome?
 
Being There...@ Maricopa
Being There...@ MaricopaBeing There...@ Maricopa
Being There...@ Maricopa
 
Our Digital World
Our Digital WorldOur Digital World
Our Digital World
 
Webcom Montreal
Webcom MontrealWebcom Montreal
Webcom Montreal
 
Webcom Montreal
Webcom MontrealWebcom Montreal
Webcom Montreal
 
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
 
Crowdfunding: how people are changing the face of funding
Crowdfunding: how people are changing the face of fundingCrowdfunding: how people are changing the face of funding
Crowdfunding: how people are changing the face of funding
 
What's Next in Social Media?
What's Next in Social Media?What's Next in Social Media?
What's Next in Social Media?
 
Film 260
Film 260Film 260
Film 260
 
Representing in a Digital Age - Presentation to North Yorkshire Cllrs - Nov 2014
Representing in a Digital Age - Presentation to North Yorkshire Cllrs - Nov 2014Representing in a Digital Age - Presentation to North Yorkshire Cllrs - Nov 2014
Representing in a Digital Age - Presentation to North Yorkshire Cllrs - Nov 2014
 
Untitled1
Untitled1Untitled1
Untitled1
 
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
 
Social media at 50,000 feet
Social media at 50,000 feetSocial media at 50,000 feet
Social media at 50,000 feet
 
Being There In The Unevenly Distributed Future
Being There In The Unevenly Distributed FutureBeing There In The Unevenly Distributed Future
Being There In The Unevenly Distributed Future
 
How effective is digital philanthropy?
How effective is digital philanthropy?How effective is digital philanthropy?
How effective is digital philanthropy?
 
Social Media Marketing - Flipbook
Social Media Marketing - FlipbookSocial Media Marketing - Flipbook
Social Media Marketing - Flipbook
 
Social Media for Non-Profits
Social Media for Non-ProfitsSocial Media for Non-Profits
Social Media for Non-Profits
 

More from Laura "@pistachio" Fitton

More from Laura "@pistachio" Fitton (20)

Social Video Marketing: Tips and Trends from the Trenches
Social Video Marketing: Tips and Trends from the TrenchesSocial Video Marketing: Tips and Trends from the Trenches
Social Video Marketing: Tips and Trends from the Trenches
 
More Humility Drives Faster Growth (And other Mysteries of Influence)
More Humility Drives Faster Growth (And other Mysteries of Influence)More Humility Drives Faster Growth (And other Mysteries of Influence)
More Humility Drives Faster Growth (And other Mysteries of Influence)
 
Earning Influence: Humility as a Multiplier of Growth
Earning Influence: Humility as a Multiplier of GrowthEarning Influence: Humility as a Multiplier of Growth
Earning Influence: Humility as a Multiplier of Growth
 
Define Your Twitter Mission and Execute for Real Results
Define Your Twitter Mission and Execute for Real ResultsDefine Your Twitter Mission and Execute for Real Results
Define Your Twitter Mission and Execute for Real Results
 
It's Not About You: Influence, Relationships, and Customer-Centric Growth
It's Not About You: Influence, Relationships, and Customer-Centric GrowthIt's Not About You: Influence, Relationships, and Customer-Centric Growth
It's Not About You: Influence, Relationships, and Customer-Centric Growth
 
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business ImpactHow to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
 
Graduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social BusinessGraduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social Business
 
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
 
Twitter Marketing: What the World's Most Effective Businesses Are Doing
Twitter Marketing: What the World's Most Effective Businesses Are DoingTwitter Marketing: What the World's Most Effective Businesses Are Doing
Twitter Marketing: What the World's Most Effective Businesses Are Doing
 
Social, Context & Delightion How Inbound Companies Solve for the Customer.
Social, Context & Delightion  How Inbound Companies Solve for the Customer.Social, Context & Delightion  How Inbound Companies Solve for the Customer.
Social, Context & Delightion How Inbound Companies Solve for the Customer.
 
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social MediaInc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
 
Twitter for Agents of Change
Twitter for Agents of ChangeTwitter for Agents of Change
Twitter for Agents of Change
 
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
 
Customer Acquisition GROWTalks
Customer Acquisition GROWTalksCustomer Acquisition GROWTalks
Customer Acquisition GROWTalks
 
MassChallenge Marketing Bootcamp
MassChallenge Marketing BootcampMassChallenge Marketing Bootcamp
MassChallenge Marketing Bootcamp
 
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing ToolboxTwitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
 
Whither Twitter?
Whither Twitter?Whither Twitter?
Whither Twitter?
 
Champlain College - Tweeting!
Champlain College - Tweeting!Champlain College - Tweeting!
Champlain College - Tweeting!
 
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World DominationTwitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
 
Death by Marketing Automation
Death by Marketing AutomationDeath by Marketing Automation
Death by Marketing Automation
 

Recently uploaded

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Recently uploaded (20)

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 

Beyond Monetization: Build Lasting Value with Social Media