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Social media at 50,000 feet

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This is a revised version of a presentation I gave in 2010. I shared this with colleagues at NorQuest College.

Published in: Technology
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Social media at 50,000 feet

  1. 1. Social Media at 50,000 Feet Image via Flickr from FrancoisRoche
  2. 2. Technology changes communication
  3. 3. Technology changes communication Image via Flickr from jimabeles
  4. 4. Technology changes communication Image via Flickr from RobotSkirts
  5. 5. Technology changes communication
  6. 6. Newspaper circulation is decliningSource: http://bit.ly/vbdQ99 Image via Flickr from Troy Holden
  7. 7. Live TV watching decliningSource: http://read.bi/LZgHRB
  8. 8. The Definition of Insanity“Insanity: Doing the same thingover and over again andexpecting different results.” -- Albert Einstein
  9. 9. Source: http://usat.ly/eKQ6cx
  10. 10. SoLive TV watching declining where doyou go to reachyour audience? Image via Flickr will ockenden
  11. 11. Source: http://bit.ly/lmLRs6 Image from 6S Marketing
  12. 12. Live TV watching decliningYouTube serves over4 billion views a day. Image via Flickr @NYCphotos-flickr
  13. 13. 14% Live TV watching declining of Canadiansare using Twitter.YouTube servesover 4 billionviews a day. Image via Flickr from Michigan Municipal League (MML)
  14. 14. What is socialmedia ... really?!? Image via Flickr from PhotoJonny
  15. 15. It’s not about the tools. Image via Flickr from PhotoJonny
  16. 16. It isn’t about shouting yourmessage the loudest. Image via Flickr from ehnmark
  17. 17. It’s aboutconversations. Image via Flickr from Steve Rhodes
  18. 18. It’s about sharing. Image via Flickr from Steve Rhodes
  19. 19. It’s abouthelping. Image via Flickr from Steve Rhodes
  20. 20. Why is social media so popular?
  21. 21. Connect with friends Follow celebrities Learn things Meet new people Play games Always connected Get free stuff Why is social media so popular?Complain Find out what’s happening
  22. 22. That’s nice and all, but what does that mean for organizations?It’s abouthelping. Image via Flickr from Steve Rhodes Image via Flickr from rutty
  23. 23. “The ROI of socialmedia is yourbusiness will stillexist in 5 years.” - Erik Qualman
  24. 24. 78% of consumers trustpeer recommendations. Image via Flickr from Steve Rhodes
  25. 25. Only 14% trust ads.78% of consumers trustpeer recommendations. Image via Flickr from Whitewolf Photography
  26. 26. Only 14% trust ads.78% of consumers trustpeer recommendations. Image via Flickr from megadem
  27. 27. Only 14% trust ads.78% of consumerstrust peerrecommendations. Social media levels the playing field. Image via Flickr from crowbert
  28. 28. Be authentic
  29. 29. Timely responses Image via Flickr from wwarby
  30. 30. Timelyresponses Social currency Image via Flickr from anitakhart
  31. 31. ExperimentTimelyresponses Social currency
  32. 32. Timelyresponses Social currency Image via Flickr from Mike Traboe
  33. 33. Hadley Jons, 20, posted “actuallyexcited for jury duty tomorrow. It’sgonna be fun to tell the defendantthey’re GUILTY. :P” on her Facebookupdate before the trial was finished.
  34. 34. Lesson Learned Lesson Learned Think before you post.
  35. 35. Lesson Learned Lesson LearnedThink before you post act.
  36. 36. Lesson Learned Lesson LearnedDon’t ignore social media.
  37. 37. Recommended Reading

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