Socialmediaoct12

297 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
297
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Socialmediaoct12

  1. 1. Social Media University<br />Oct. 12, 2011<br />
  2. 2. History/metrics (Drew)<br />
  3. 3. Engagement Matters<br />
  4. 4. MOBILE (Drew)<br />
  5. 5. LIKE IT<br />
  6. 6. BREAKING NEWS – RYAN DUNN<br /><ul><li>Furlong >>>> Retweeted nearly 2,300 times
  7. 7. 3,647 Twitter mentions/links to @NBCPhiladelphia
  8. 8. 40,000 Facebook Shares
  9. 9. Top direct source for MTV, HuffPo, Google, Hollywood Reporter and more
  10. 10. NBCPhiladelphia.com
  11. 11. 1.1 million Unique Visitors
  12. 12. 2.61 million Page Views </li></li></ul><li>HURRICANE IRENE<br />
  13. 13. NBC10 PRESENTS: ASK MAYOR MICHAEL NUTTER<br />
  14. 14. Social Media Guidelines<br />MAINTAIN CREDIBILITY<br />Would this posting make a viewer question my ability to do my job objectively and professionally (whether you are a reporter, an editor, a photographer or a producer?<br />Would you say it on air?<br />Would you want a story written on it?<br />AVOID REAL OR APPARENT CONFLICT<br />Care should also be taken when joining, “following” or “friending” any person or organization online, though you should be following people who help make your job easier. <br />
  15. 15. BE PROFESSIONAL<br />PROMOTE TRANSPARENCY<br />
  16. 16. LOOK BEFORE YOU THINK <br />THINK IN REAL-TIME<br />
  17. 17. MIND THE MEDIUM<br />Be a good listener and don’t ignore people who are engaging you in productive ways.<br />Foster connections (and potential tips/sources!) by responding to readers. It can be as simple as throwing out a question when you need a source or tip for a story.<br />When you encounter criticism, count to 10. Don’t take it personally, and never make statements on behalf of NBC 10 Philadelphia.<br />
  18. 18. WHAT & HOW TO TWEET<br />WHAT <br />HOW<br />

×