2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
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2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
- 1. Like us: Social media for social ventures
- 2. Social media is a culture movement Photo: http://www.flickr.com/photos/hildeengwenverbouwen
- 3. 750 million, going on a billion Photo: http://www.flickr.com/photos/hildeengwenverbouwen
- 4. 50 million‘Likes’ per day for brands
- 5. 100+ million users Photo: http://www.flickr.com/photos/hildeengwenverbouwen
- 7. Conversations = relationships = trust = … Photo: Christopher Roy
- 8. The future of online commerce is social. Source: spinback.com
- 9. The future of online commerce is social Source: spinback.com
- 10. Be strategic and set goals.Know why you’re doing what you’re doing. Photo: http://flickr.com/photos/h19/714999716/
- 12. Invest in people, not just technology Photo: http://www.flickr.com/photos/cubagallery
- 13. How the big brands are doing it.
- 14. Social media for social venture.Tell your story. Photo: http://www.flickr.com/photos/22261474@N08
- 15. Take the shine off social media “The Pepsi Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million "likes" on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.” - The Ad Contrarian
- 16. Social media is dead.
- 17. This isn’t just about what you want.Your customer is changing. Photo: http://www.flickr.com/photos/22261474@N08 Photo: http://www.flickr.com/photos/20696703@N07
- 18. Manage the whole, not just social media.Find the right mix for your business. Photo: http://www.flickr.com/photos/amymyou
- 19. Being social. The big 4 ½.
- 20. Facebook fanpage for business
- 22. LinkedIn groups
- 23. Social video
- 24. Hollyhock sharing THE secret!
- 25. Google+ (1/2)
- 26. Time for you to work! Photo: http://www.flickr.com/photos/a2gemma
- 27. Crowd source new product and service ideas
- 28. Crowd source new product and service ideas
- 29. Location based check-in offers
- 30. Location based check-in offers
- 31. Top Reasons People ‘Like’ a Fanpage 40% want to receive discounts and promotions 37% want to show support for the brand/company to their peers 36% hope (want) to get free samples, a coupon (a.k.a. freebies) 34% want to stay informed about the activities of the company 33% want to get updates on future products 30% want to get updates and information on future sales 27% like to get fun and entertainment out of it 25% want to get access to exclusive content 22% were referred by someone to follow this brand/company 21% want just to learn more about the company - Social Media Today (2011)
- 32. Exclusive content behind the ‘Like’
- 35. Tell your story with QR codes.
- 36. Social funding.
- 37. Thank you! Christopher Roy Director of Strategy / Founder Open Directions, Inc. Digital strategies for social good. http://opendirections.com
Editor's Notes
- The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million "likes" on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi. – Ad-contrarian.
- Create a social ecosystem with a strategically directed investment in a mix of existing social channels that all work together with one another to create connections and peer-based interactions. Show up in their worlds where they already are: Facebook, LinkedIn, Twitter, YouTube, etc. Build a platform that others want to link to and connect with.
- * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest
- * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest