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The Brand Gap

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How to bridge the distance between business strategy and design

Published in: Technology
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  • @Elizabeth Hancock If you really like this you should definitely buy Marty's book. The book is small and you can read it in one weekend (which was his purpose), it gives you a good idea about how branding works. However, keep in mind that this book only explains 'what is important' and not 'how one would accomplish that'. That being said, Marty is a brilliant that I would love to hire or employ at some point... however, there are a lot of branding experts out there that could help you with the 'how'. As long as you keep the essence (Marty's 5 points) in check. Not trying to be rude, and not trying to sell anything, but do you have the wish to brand yourself or a company?
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  • The actual best presentation I think I've seen on the subject, wish I had the budget to hire you!! :-)
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  • You misspelled "Porsche."
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