The document discusses how to build vibrant online communities in three main steps. First, it outlines the paradigm shifts from older models like Web 1.0 to more modern social approaches like Web 2.0. Second, it proposes an "Enterprise 2.0 strategy" using people-centric and value-driven approaches. Third, it presents a methodology for community building including a technical architecture, community equity system, and processes for participation, contribution, and roles.

1. How to build vibrant Communities Peter H. Reiser Principal Field Technologist GSS CTO Office http://blog.sun.com/peterreiser

2. Agenda From Web .1 to Web n+1 So .. what are the BIG paradigm shifts? Enterprise 2.0 strategy How to build vibrant communities Demo

3. Old World - Business Process (Web .1) Software to automate business process 'Over served'

4. Web 1.0 - Have Lunch or 'Be Lunch' community Technology Processes Hope Consumer to business Standardization of Technology 'Under served' .com bubble Scared about dis-intermediation

5. Web 2.0 – Exhibitionism & Mashup Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking Netvibes.com

6. Social Networking Know-How

7. Social Networking Know-How Know-Who

8. Social Networking Know-How Know-Who knows how

9. Web n+1 – Participate and Win! sharing is power Technology Processes Semantic Web Value Drive Communities Open Source

10. What is Semantic Web?

11. The Semantic Challenge (dog=computer)

12. So .. what are the BIG paradigm shifts?

13. Web n+1 Paradigm Shifts Web centric Pull and push Downloads & hits Read-only Social networking People centric Mash-up Community Equity Read/Write Value driven Communities Dot Com Web 2.0

14. Why? Enterprise 2.0

15. Enterprise 2.0 Strategy WHO I AM About Me Contact information My Skills My Contributions My Social Network My Credentials People centric/Read Write

16. Enterprise 2.0 Strategy WHO I AM About Me Contact information My Skills My Contributions My Social Network My Credentials WHAT I NEED More training To publish To collaborate To find something A pay raise People centric/Read Write Mashup Enabled

17. Enterprise 2.0 Strategy WHO I AM About Me Contact information My Skills My Contributions My Social Network My Credentials WHAT I NEED More training To publish To collaborate To find something A pay raise PERSONAL MASHUP Personal to me Real time Context aware People centric/Read Write Mashup Enabled Value Driven

18. but still ..... Social Sites Portal Wikis Forums Intranet Blogs Email How do I find? How can I contribute? What's in it for me?

19. moving from Knowledge is Power

20. moving from Knowledge is Power to Sharing is Power

21. How to build vibrant communities Architecture Methodology Value System Community 1 Community 2 Community n

22. Technical Architecture Community Services Community Equity System (CES)

23. Methodology

24. Community Equity How do I gain capital in a virtual world? How do I know my value? What is in it for me? How do I gain social reputation & trust? What is the impact on Web next....

25. Community Equity CONTRIBUTION EQUITY Attachments Wiki Blogs IP SKILLS EQUITY Enterprise User Skills Rating Training PARTICIPATION EQUITY Rate Comment Re-use Tags ROLE EQUITY Business Projects Formal Informal CQ+PQ+SQ+RQ Personal Equity

26. Information Equity Content Activities People create modify download view rate comment tag

27. Personal Equity my Community Equity Activities Me Contribution create modify tag Participation view rate comment reuse People

28. Demo CEC 2007 MyProfile Tagging Rating Myshare Search Community Equity

29. CEC 2007

30. MyProfile

31. My Share Wiki Model Collaboration

32. Tagging Easy Tagging of a Wiki page Tag cloud per page Tag suggestions

33. Rating/Commenting

34. Search Last searches Document Categories Related Tags Knowledgeable people Related Communities Related email aliases

35. Community Equity

36. Thank you [email_address] http://blogs.sun.com/peterreiser