How to build vibrant Communities Peter H. Reiser Principal Field Technologist GSS CTO Office http://blog.sun.com/peterreiser

Peter H. Reiser

Principal Field Technologist GSS CTO Office

http://blog.sun.com/peterreiser

Agenda From Web .1 to Web n+1 So .. what are the BIG paradigm shifts? Enterprise 2.0 strategy How to build vibrant communities Demo

From Web .1 to Web n+1

So .. what are the BIG paradigm shifts?

Enterprise 2.0 strategy

How to build vibrant communities

Demo

Old World - Business Process (Web .1) Software to automate business process 'Over served'

Software to automate business process

'Over served'

Web 1.0 - Have Lunch or 'Be Lunch' community Technology Processes Hope Consumer to business Standardization of Technology 'Under served' .com bubble Scared about dis-intermediation

community Technology Processes Hope

Standardization of Technology

'Under served'

.com bubble

Scared about dis-intermediation

Web 2.0 – Exhibitionism & Mashup Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking Netvibes.com

Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking

Social Networking Know-How

Social Networking Know-How Know-Who

Social Networking Know-How Know-Who knows how

Web n+1 – Participate and Win! sharing is power Technology Processes Semantic Web Value Drive Communities Open Source

sharing is power Technology Processes Semantic Web Value Drive Communities Open Source

What is Semantic Web?

The Semantic Challenge (dog=computer)

So .. what are the BIG paradigm shifts?

Web n+1 Paradigm Shifts Web centric Pull and push Downloads & hits Read-only Social networking People centric Mash-up Community Equity Read/Write Value driven Communities Dot Com Web 2.0

Web centric

Pull and push

Downloads & hits

Read-only

Social networking

People centric

Mash-up

Community Equity

Read/Write

Value driven Communities

Dot Com

Web 2.0

Why? Enterprise 2.0

Enterprise 2.0 Strategy WHO I AM About Me Contact information My Skills My Contributions My Social Network My Credentials People centric/Read Write

WHO I AM

About Me

Contact information

My Skills

My Contributions

My Social Network

My Credentials

Enterprise 2.0 Strategy WHO I AM About Me Contact information My Skills My Contributions My Social Network My Credentials WHAT I NEED More training To publish To collaborate To find something A pay raise People centric/Read Write Mashup Enabled

WHO I AM

About Me

Contact information

My Skills

My Contributions

My Social Network

My Credentials

WHAT I NEED

More training

To publish

To collaborate

To find something

A pay raise

Enterprise 2.0 Strategy WHO I AM About Me Contact information My Skills My Contributions My Social Network My Credentials WHAT I NEED More training To publish To collaborate To find something A pay raise PERSONAL MASHUP Personal to me Real time Context aware People centric/Read Write Mashup Enabled Value Driven

WHO I AM

About Me

Contact information

My Skills

My Contributions

My Social Network

My Credentials

WHAT I NEED

More training

To publish

To collaborate

To find something

A pay raise

PERSONAL MASHUP

Personal to me

Real time

Context aware

but still ..... Social Sites Portal Wikis Forums Intranet Blogs Email How do I find? How can I contribute? What's in it for me?

Social Sites

Portal

Wikis

Forums

Intranet

Blogs

Email

moving from Knowledge is Power

moving from

Knowledge is Power

moving from Knowledge is Power to Sharing is Power

moving from

Knowledge is Power

to

Sharing is Power

How to build vibrant communities Architecture Methodology Value System Community 1 Community 2 Community n

Technical Architecture Community Services Community Equity System (CES)

Methodology

Community Equity How do I gain capital in a virtual world? How do I know my value? What is in it for me? How do I gain social reputation & trust? What is the impact on Web next....

How do I gain capital in a virtual world?

How do I know my value?

What is in it for me?

How do I gain social reputation & trust?

What is the impact on Web next....

Community Equity CONTRIBUTION EQUITY Attachments Wiki Blogs IP SKILLS EQUITY Enterprise User Skills Rating Training PARTICIPATION EQUITY Rate Comment Re-use Tags ROLE EQUITY Business Projects Formal Informal CQ+PQ+SQ+RQ Personal Equity

Information Equity Content Activities People create modify download view rate comment tag

Personal Equity my Community Equity Activities Me Contribution create modify tag Participation view rate comment reuse People

Demo CEC 2007 MyProfile Tagging Rating Myshare Search Community Equity

CEC 2007

MyProfile

Tagging

Rating

Myshare

Search

Community Equity

CEC 2007

MyProfile

My Share Wiki Model Collaboration

Wiki Model

Collaboration

Tagging Easy Tagging of a Wiki page Tag cloud per page Tag suggestions

Easy Tagging of a Wiki page

Tag cloud per page

Tag suggestions

Rating/Commenting

Search Last searches Document Categories Related Tags Knowledgeable people Related Communities Related email aliases

Community Equity

Thank you [email_address] http://blogs.sun.com/peterreiser