The document describes a shift from web-centric to people-centric internal communications using a social community framework called SunSpace. SunSpace uses a federated architecture and calculates community equity to promote participation and build vibrant communities within an organization. It integrates with existing knowledge bases and uses a value system, methodology, and architecture focused on inclusion, relevance, and building trust and reputation. A successful implementation of SunSpace saw growth from 25,000 users in 400 communities to 10x growth in 6 months.

1. from
Internal Communications
to
Vibrant Communities
Peter H. Reiser
Chief Architect Social Community Framework
http://blogs/sun.com/peterreiser
http://twitter.com/peterreiser
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2. Paradigm Shifts ?
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3. From Web centric
Some content …
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4. To People centric
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5. from Intranet
from 90 – 10
from 90 – 10
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6. To Vibrant Communities
from 90 – 10
from 90 – 10
to 10 – 90
to 10 – 90
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7. From Web Metrics
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8. To Social Value
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9. Its all about people
communities and value!
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10. How ?
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11. How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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12. How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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13. Federated Architecture
Portal/Widgets
MyShare MyTags MyContributions My Skills MySocial MyEquity MyCommunities
Web Services
Federated Services
Community Feed
Wiki Attachment Tagging Blog
Equity Syndication
Rating
Search Forum Comment Ontology Microblogging Social
Graph
Security & Entitlement Services (IdM)
Enterprise Store
URL Attachments Tags Activities People Groups Statistics
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14. Architecture
Community 1 Community 2 Community n
If You Value Systemit, Will
Build
They Come?
Methodology
Architecture
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15. Methodology
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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16. Community Methodology
MMFI – Make Me Feel Included
What is the common cause ?
Do you listen to me? Do you understand me?
WIIFM – What Is In it For Me
Can you provide what I need any time, anywhere on any
device?
MMFV – Make Me Feel Valued
Can I trust you? Do you trust me?
Do you value me? How ?
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17. How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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18. Value System: Social Capital
• How do I build value in
a virtual world?
• How do I know my
value?
• What is my contribution
and participation
value ?
• How do I gain virtual
reputation & trust?
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19. Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Blogs Re-use
CQ+PQ+SQ+RQ
IP Tags
Personal
SKILLS EQUITY Equity ROLE EQUITY
Enterprise Business
User Projects
Skills Rating Formal
Training Informal
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20. SunSpace -
a successful implementation
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21. What is SunSpace ?
• A concept and architecture • Calculates “community equity”
designed to build and for people, communities and
nourish vibrant communities content as a means to
within an organization. promote participation
• The architecture of SunSpace • Integrates with existing
promotes participation and knowledge bases and
nurtures organic repositories in an
development of knowledge organization
in communities
• Promotes sharing and
focuses on and satisfies
individual needs of
participants
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22. What is SunSpace ?
• A concept and architecture • Calculates “community equity”
designed to users
25'000 build and for people, communities and
nourish vibrant communities
400+ organization.
communities content as a means to
within an promote participation
• The10X growth in 6 month Integrates with existing
architecture of SunSpace •
promotes participation and knowledge bases and
Social Community Platform
nurtures organic repositories in an
Architecture, Methodology, Value System
development of knowledge
in communities
organization
• Promotes sharing and
focuses on and satisfies
individual needs of
participants
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23. Thanks !
• peter.reiser@sun.com
• http://blogs.sun.com/peterreiser
• http://twitter.com/peterreiser
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24. Demo
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25. MyProfile
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26. Communities
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27. Secure microblogging
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28. Personalized Search
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