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Enterprise 2.0 - How to
1. CAS IT Management
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25. November 2011
Social Enterprise - How to
Peter H. Reiser
Principal Architect, Oracle
Friday, November 25, 11
2. Oracle Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions.
The development, release, and timing of any features or functionality
described for Oracle’s products remains at the sole discretion of Oracle.
Friday, November 25, 11
4. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
Friday, November 25, 11
5. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
Pull/Push -> Mashup
Friday, November 25, 11
6. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
Pull/Push -> Mashup
Hits, Downl. -> Social Value
Friday, November 25, 11
7. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
Pull/Push -> Mashup
Hits, Downl. -> Social Value
Read-only -> Read/Write
Friday, November 25, 11
10. Cultural Paradigm Shifts
Old World New World
Know How -> Know Who
knows how
Friday, November 25, 11
11. Cultural Paradigm Shifts
Old World New World
Know How -> Know Who
knows how
Knowledge is -> Sharing is Power
Power
Friday, November 25, 11
12. Cultural Paradigm Shifts
Old World New World
Know How -> Know Who
knows how
Knowledge is -> Sharing is Power
Power
Communication -> Communities
Friday, November 25, 11
13. Web 2.0
Its about people
and communities
and social value
Friday, November 25, 11
14. What is Enterprise 2. 0 ?
How to build vibrant
communities
Web 2.0
Internal Social Media External
Employees Customer
Partners
Suppliers
Friday, November 25, 11
15. What is Enterprise 2. 0 ?
How to build vibrant
communities
Web 2.0
Internal Social Media External
Internal
Employees
Employees Customer
Partners
Suppliers
Friday, November 25, 11
16. The Enterprise 2.0 dilemma
Business View
Communities are a
“good thing” BUT...
What is the business case?
How to integrate social & communities
into our existing business processes ?
What is the RoI?
Users View
I am too busy to sharing my content
My time is better spent generating
revenue
(My knowledge is power)
What’s In It For Me (WIIFM)?
Friday, November 25, 11
17. What if we can prove to the business the
RoI of Communities
(aka Enterprise 2.0)
AND
have answers for the users on
WIIFM?
Friday, November 25, 11
19. Objectives
Seamless integrate social & communities into all core
business processes
Establish a standardized Enterprise 2.0 Framework
to support collaboration and communities
Measure the impact of social & communities along
the business processes
Establish targeted social value models
Friday, November 25, 11
20. Core Business Processes
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
Friday, November 25, 11
21. Business Processes and Applications
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
Friday, November 25, 11
22. Social Enterprise Community Framework
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
Social Enterprise Community Framework
Friday, November 25, 11
23. Business/Communities Metrics
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
Social Enterprise Framework
Friday, November 25, 11
24. Use Case: AIM KMS - Sun Microsystems
Re-Use of Content in
Opportunity Management
and
Project Delivery
Friday, November 25, 11
25. Re-Use of Documents
Enterprise Community and Collaboration Framework
(AIM KMS & SunSpace)
Project 3
Re-Use
Project 1 Project 2
Friday, November 25, 11
26. Re-Use compared to
Win Rate and Margin
Product Opportunity BID
Delivery
Delivery Support
Creation Mngt. Mngt.
Forecast Win Rate Margin
Enterprise Social and Community Framework
(AIM KMS & SunSpace)
Friday, November 25, 11
27. RoI on Communities (Sun Microsystems)
Up to 14 % better win rate
Up to 20% higher project margin
Friday, November 25, 11
28. ROI calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
15 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
ROI: 132 Millions incremental revenue
Friday, November 25, 11
29. Social & Business Value per Document
Social Values Business Values
Downloads Wins
Ratings Revenue
Re-Use Hours saved
Friday, November 25, 11
30. How to build vibrant communities
Value
Adoption
Technology
Friday, November 25, 11
31. How to build vibrant communities
Value
Adoption
Technology Enterprise Architecture
Friday, November 25, 11
32. How to build vibrant communities
Value
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
33. How to build vibrant communities
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
34. How to build vibrant communities
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
35. Technical Architecture
Widgets
My Contri- My
MyShare MyTags My Skills MySocial MyEquity
butions Community
Web Services
Community Services
Community Feed
Wiki Attachment Tagging Syndication
Blog
Equity
Member- Rating Social
Search ship Ontology Bookmark
Comment Graph
Security & Entitlement Services (IdM)
Friday, November 25, 11
36. Methodology
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
37. Methodology
Value Business: RoI, Users: WIIFM
If you build it,
will they come?
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
38. Methodology
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
39. Community Methodology
MMFI – Make Me Feel Included
What is the common cause ?
Do you listen to me? Do you understand me?
MMFV – Make Me Feel Valued
Can I trust you? Do you trust me?
Do you value me? How ?
WIIFM – What Is In it For Me
Can you provide what I need any time,
anywhere on any device?
Friday, November 25, 11
40. Value
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
43. Targeted Social Value Models
Next Fiscal year - you can
choose between:
Sales Team Tech Team
Friday, November 25, 11
44. Targeted Social Value Models
Next Fiscal year - you can
choose between:
5% more salary
Sales Team Tech Team
Friday, November 25, 11
45. Targeted Social Value Models
Next Fiscal year - you can
choose between:
5% more salary
or
work on a cool project
Sales Team Tech Team
Friday, November 25, 11
54. Community Equity
Contribution
Documents
Wiki
Blogs
Patents
Friday, November 25, 11
55. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Tags
Friday, November 25, 11
56. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Tags
Skill
Education
Skills
Reputation
Friday, November 25, 11
57. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Tags
Skill Role
Education
Skills Business
Reputation Communities
Friday, November 25, 11
58. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Personal Tags
Skill Personal Role
Equity
Education
Skills Business
Reputation Communities
Friday, November 25, 11
59. Community Equity Mathematical Model
Object Activity | Contribution - Aging | Partipation - Aging
Friday, November 25, 11
62. Information Equity
Content Activities Community
create
modify
download
view
rate
comment
tag
Friday, November 25, 11
63. Information Equity
Content Activities Community
create
modify
download
view
rate
comment
tag
Friday, November 25, 11
64. Personal Equity
My Community Equity Activities Me
Community
Friday, November 25, 11
65. Personal Equity
My Community Equity Activities Me
Community
Friday, November 25, 11
66. Personal Equity
My Community Equity Activities Me
Contribution
create
modify
tag
Community
Friday, November 25, 11
67. Personal Equity
My Community Equity Activities Me
Contribution
create
modify
tag
Community
Participation
view
rate
comment
reuse
Friday, November 25, 11
68. Personal Equity
My Community Equity Activities Me
Contribution
create
modify
tag
Community
Participation
view
rate
comment
reuse
Friday, November 25, 11
71. Tag Equity
Info 1
IQ=10
Friday, November 25, 11
72. Tag Equity
Info 1
IQ=10
Java
TQ=10
Friday, November 25, 11
73. Tag Equity
Info 1 Info 2
IQ=10 IQ=20
Java
TQ=10
Friday, November 25, 11
74. Tag Equity
Info 1 Info 2
IQ=10 IQ=20
Java
Java Ruby
TQ=30
TQ=10 TQ=20
Friday, November 25, 11
75. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2
IQ=10 IQ=20
Java
Java Ruby
TQ=30
TQ=10 TQ=20
Friday, November 25, 11
76. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2
IQ=10 IQ=20
Java Ruby
TQ=30 TQ=20
37
Friday, November 25, 11
77. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2
IQ=10 IQ=20
Java Ruby
TQ=30 TQ=20
37
Friday, November 25, 11
78. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3
IQ=10 IQ=20 IQ=30
Java Ruby
TQ=30 TQ=20
37
Friday, November 25, 11
79. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3
IQ=10 IQ=20 IQ=30
Java
Java Ruby
TQ=30
TQ=60 TQ=20
37
Friday, November 25, 11
80. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3 Info 4
IQ=10 IQ=20 IQ=30 IQ=40
Java
Java Ruby
TQ=30
TQ=60 TQ=20
37
Friday, November 25, 11
81. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3 Info 4
IQ=10 IQ=20 IQ=30 IQ=40
Java
Java Ruby
Ruby
TQ=30
TQ=60 TQ=20
TQ=70
37
Friday, November 25, 11
82. Tag Equity
TQ(Java)=30 TQ(Java)=30
TQ(Ruby)=20 TQ(Ruby)=40
Info 1 Info 2 Info 3 Info 4
IQ=10 IQ=20 IQ=30 IQ=40
Java
Java Ruby
Ruby
TQ=30
TQ=60 TQ=20
TQ=70
37
Friday, November 25, 11
83. Use Case: SunSpace - Sun Microsystems
Social Enterprise Framework for Global Sales &
Services
25,000+ users
150’000+ content items
12+ millions social activities
10x growth within first 6 month
Community Equity implemented since 2008
Friday, November 25, 11
91. User Profile (WIIFM)
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
Friday, November 25, 11
92. What’s In It For Me (WIIFM)
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
93. What’s In It For Me (WIIFM)
Value Business: RoI, Users: WIIFM
Social Adoption
model
Adoption Process / Methodology
Technology Enterprise Architecture
Friday, November 25, 11
94. Use Case: Technology Leadership - Sun
Fellow
Principal
Senior Engineer
Engineer
Friday, November 25, 11
95. Use Case: Technology Leadership - Sun
Fellow
Principal
HR Levels
Senior Engineer
Engineer
Friday, November 25, 11
96. Use Case: Technology Leadership - Sun
Fellow
Principal
HR Levels HR Promotion Process
Senior Engineer
Engineer
Friday, November 25, 11
97. Use Case: Technology Leadership - Sun
Fellow
Peer Review
Principal
HR Levels HR Promotion Process
Senior Engineer
Engineer
Friday, November 25, 11
98. Use Case: Technology Leadership - Sun
Fellow
Peer Review
Principal
Candidate Pipeline Criteria's
Internal Outreach
External Outreach HR Levels HR Promotion Process
Senior Engineer
Intellectual Properties
....
....
Over average Community Equity
Engineer
Friday, November 25, 11
99. Thanks !
peter.reiser@oracle.com
http://blogs.oracle.com/peterreiser
http://twitter.com/peterreiser
Friday, November 25, 11