A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
TeamPark book (english) part 2, platform and methodPatrick Savalle
Worlds first complete method to transform the enterprise into a socially integrated enterprise. Use web 2.0 style tools and collaboration to deindustrialize knowledge work, removing most of the problems facing normal 'bureaucratically' structured organizations.
A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
TeamPark book (english) part 2, platform and methodPatrick Savalle
Worlds first complete method to transform the enterprise into a socially integrated enterprise. Use web 2.0 style tools and collaboration to deindustrialize knowledge work, removing most of the problems facing normal 'bureaucratically' structured organizations.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
A strategic plan to use Social Media in your institutional communicationWearethewords
Use the Social Media in your On Line Communication...
1. When the Web became social
2. How the Web became social
3. How do the others do - benchmark?
4. Which social media can I best use?
5. Which are my audiences?
6. What are my communication goals?
7. The launch!
Building Effective Social Media Communities for BusinessJim Haughwout
10 Steps to build effective social media communities for business. Contact haughwout@oulixeus.com for details on how I can present this to your company as a speaking engagement or as a two-day instructional class in social media
Straight from the oven and ready to be released is the HUBnet´s Purpose and Policy. This completes the Private Policy approved by the General Assembly of HUBs last April and will help set the culture and provide usage guidelines for members. Some actions needed from you: like it/comment/post-it on the platform, print it and post it on the walls of your HUB, talk about it with your members during a HUBnet Workshop, request their feedback as this should be co-created over time! If you have any queries please contact soledad.pons@the-hub.net
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
15:00 - 15:15 Paradigm shifts
15:15 - 15:30 How to build vibrant communities
15:30 - 16:00 Social media strategy
16:00 - 16:30 Social media use cases - good and bad's
16:30 - 17:00 Team exercise: Live social media use case
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) Henri Weijo
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
A strategic plan to use Social Media in your institutional communicationWearethewords
Use the Social Media in your On Line Communication...
1. When the Web became social
2. How the Web became social
3. How do the others do - benchmark?
4. Which social media can I best use?
5. Which are my audiences?
6. What are my communication goals?
7. The launch!
Building Effective Social Media Communities for BusinessJim Haughwout
10 Steps to build effective social media communities for business. Contact haughwout@oulixeus.com for details on how I can present this to your company as a speaking engagement or as a two-day instructional class in social media
Straight from the oven and ready to be released is the HUBnet´s Purpose and Policy. This completes the Private Policy approved by the General Assembly of HUBs last April and will help set the culture and provide usage guidelines for members. Some actions needed from you: like it/comment/post-it on the platform, print it and post it on the walls of your HUB, talk about it with your members during a HUBnet Workshop, request their feedback as this should be co-created over time! If you have any queries please contact soledad.pons@the-hub.net
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
15:00 - 15:15 Paradigm shifts
15:15 - 15:30 How to build vibrant communities
15:30 - 16:00 Social media strategy
16:00 - 16:30 Social media use cases - good and bad's
16:30 - 17:00 Team exercise: Live social media use case
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) Henri Weijo
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.
When it comes to crafting their narrative many brands make this simple mistake: they add more just for the sake of it. Building a Strong Brand Narrative lays out the formula - Story, Visual and Content with statistics, best practices and examples.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
3 Types of Thought Leadership: Creating the Perfect Mix of Content for Your B...LinkedIn
Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix for your brand will you be able to cook up something good that brings people in and keeps them coming back.
Choosing which ingredients go into your content marketing calls for a look at your overall strategy. Taking a high-level overview can help you identify any gaps in your brand’s influence and create the thought leadership you need to go from line cook to head chef.
To help you establish the right recipe, get a taste of three different types of thought leadership in the infographic below. Depending on your company’s size, industry, and business objectives, you might create content assets that display:
- Industry thought leadership, including perspective on news and trends
- Organizational thought leadership, embodied in the vision and ethos of your company
- Product thought leadership, focused on being the best solution for your customers
All companies share the need to build brand trust and credibility, but recipes for effective thought leadership vary. Striking the right thought leadership mix with your content marketing can allow you to influence people in evaluation or buying mode, helping ensure you are Zagat-rated in your industry.
Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks written by him on those subjects course reading on those subjects, Strategic Brand Management, has been embraced at top business schools and leading firms around the globe and has been proclaimed as the "Bible of Branding." Consolidating the most recent industry thinking and improvements, this investigation of brands, brand value, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. In this slides, you will get the synopsis of brand management. For details, please read the main book.
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
1. How to build vibrant
Communities
Peter H. Reiser
Principal Field Technologist GSS CTO Office
http://blog.sun.com/peterreiser
1
2. Agenda
• From Web .1 to Web n+1
• So .. what are the BIG paradigm shifts?
• Enterprise 2.0 strategy
• How to build vibrant communities
• Demo
2
3. Old World - Business Process (Web .1)
• Software to automate
business process
• 'Over served'
Tools Process community
3
4. Web 1.0 - Have Lunch or 'Be Lunch'
• Standardization of
Technology
• 'Under served'
Consumer to business
• .com bubble
> Scared about
dis-intermediation
community Technology Processes Hope
4
5. Web 2.0 – Exhibitionism & Mashup
Netvibes.com
Community Tagging Technology Processes Semantic Web
Community Equity Open Source Social Networking
5
13. Web n+1 Paradigm Shifts
• Web centric • People centric
• Pull and push • Mash-up
• Downloads & hits • Community Equity
• Read-only • Read/Write
• Social networking • Value driven
Communities
Dot Com Web 2.0
13
15. Enterprise 2.0 Strategy
WHO I AM
●
About Me
●
Contact information
●
My Skills
●
My Contributions
●
My Social Network
●
My Credentials
People centric/Read Write
15
16. Enterprise 2.0 Strategy
WHO I AM WHAT I NEED
●
About Me
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Mashup Enabled
16
17. Enterprise 2.0 Strategy
PERSONAL MASHUP
WHO I AM WHAT I NEED
●
Personal to me
●
Real time
●
About Me
●
Context aware
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Value Driven Mashup Enabled
17
18. but still .....
How do I find?
Intranet How can I
contribute?
What's in it
Wikis for me?
Blogs
Forums
Social Sites
Email
Portal
18
20. moving from
Knowledge is Power
to
Sharing is Power
20
21. How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
21
22. Technical Architecture
Community Equity System (CES)
My Share My Tags My Contributions My Skills MySocial MyEquity MyCommunities
Widget Widget Widget Widget Network Widget Widget widgets
Web Services & ATOM & WebDAV
Community Services
Community Wiki Attachment Tagging Feed Blog
Equity Service Service Service Syndication Service
Rating/
Search Ontology Bookmark WSYWYG
Comment
Service CE Registry Service Service Service
Service
Community Security & Entitlement Services (CE IdM)
22
23. Methodology
What Check
Has the Community a Persistent Identity ? (understand cause and
✔
value, and feel included (rituals))
Have the responsibilities been agreed to? (common definition of what is
✔
necessary to make this a viable community
Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge
✔
Champion, Peripheral Member ?
Have you defined the Community rhythms? (regular events, virtual
✔
and IRL)
Have you defined the community value system ? (Community Equity,
✔
business metrics)
What is your publishing policy (don't share without legal approval or share
✔
everthing except ...?)
Have you identified the tools you need? (wiki, blogs,
✔
attachment,search, social network etc.)
23
24. Community Equity
• How do I gain capital in
a virtual world?
• How do I know my
value?
• What is in it for
me?
• How do I gain social
reputation & trust?
• What is the impact on
Web next....
24
25. Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Blogs Re-use
CQ+PQ+SQ+RQ
IP Tags
Personal
SKILLS EQUITY Equity ROLE EQUITY
Enterprise Business
User Projects
Skills Rating Formal
Training Informal
25