The document discusses how to build vibrant online communities and outlines several key shifts in how communities operate on the web, including moving from a web-centric to people-centric model and from downloads to user-generated content and participation. It proposes a methodology and technical architecture called Community Equity System (CES) that uses things like personal profiles, tagging, ratings, and tracking contributions to build individual and community value. The document ends with a demonstration of CES in action on an online community platform.

1. How to build vibrant
Communities
Peter H. Reiser
Principal Field Technologist GSS CTO Office
http://blog.sun.com/peterreiser
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2. Agenda
• From Web .1 to Web n+1
• So .. what are the BIG paradigm shifts?
• Enterprise 2.0 strategy
• How to build vibrant communities
• Demo
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3. Old World - Business Process (Web .1)
• Software to automate
business process
• 'Over served'
Tools Process community
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4. Web 1.0 - Have Lunch or 'Be Lunch'
• Standardization of
Technology
• 'Under served'
Consumer to business
• .com bubble
> Scared about
dis-intermediation
community Technology Processes Hope
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5. Web 2.0 – Exhibitionism & Mashup
Netvibes.com
Community Tagging Technology Processes Semantic Web
Community Equity Open Source Social Networking
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6. Social Networking
Know-How
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7. Social Networking
Know-How
Know-Who
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8. Social Networking
Know-How
Know-Who knows how
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9. Web n+1 – Participate and Win!
sharing is power Technology Processes Semantic Web
Value Drive Communities Open Source
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10. What is Semantic Web?
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11. The Semantic Challenge (dog=computer)
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12. So .. what are the BIG paradigm shifts?
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13. Web n+1 Paradigm Shifts
• Web centric • People centric
• Pull and push • Mash-up
• Downloads & hits • Community Equity
• Read-only • Read/Write
• Social networking • Value driven
Communities
Dot Com Web 2.0
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14. Why? Enterprise 2.0
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15. Enterprise 2.0 Strategy
WHO I AM
●
About Me
●
Contact information
●
My Skills
●
My Contributions
●
My Social Network
●
My Credentials
People centric/Read Write
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16. Enterprise 2.0 Strategy
WHO I AM WHAT I NEED
●
About Me
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Mashup Enabled
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17. Enterprise 2.0 Strategy
PERSONAL MASHUP
WHO I AM WHAT I NEED
●
Personal to me
●
Real time
●
About Me
●
Context aware
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Value Driven Mashup Enabled
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18. but still .....
How do I find?
Intranet How can I
contribute?
What's in it
Wikis for me?
Blogs
Forums
Social Sites
Email
Portal
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19. moving from
Knowledge is Power
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20. moving from
Knowledge is Power
to
Sharing is Power
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21. How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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22. Technical Architecture
Community Equity System (CES)
My Share My Tags My Contributions My Skills MySocial MyEquity MyCommunities
Widget Widget Widget Widget Network Widget Widget widgets
Web Services & ATOM & WebDAV
Community Services
Community Wiki Attachment Tagging Feed Blog
Equity Service Service Service Syndication Service
Rating/
Search Ontology Bookmark WSYWYG
Comment
Service CE Registry Service Service Service
Service
Community Security & Entitlement Services (CE IdM)
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23. Methodology
What Check
Has the Community a Persistent Identity ? (understand cause and
✔
value, and feel included (rituals))
Have the responsibilities been agreed to? (common definition of what is
✔
necessary to make this a viable community
Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge
✔
Champion, Peripheral Member ?
Have you defined the Community rhythms? (regular events, virtual
✔
and IRL)
Have you defined the community value system ? (Community Equity,
✔
business metrics)
What is your publishing policy (don't share without legal approval or share
✔
everthing except ...?)
Have you identified the tools you need? (wiki, blogs,
✔
attachment,search, social network etc.)
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24. Community Equity
• How do I gain capital in
a virtual world?
• How do I know my
value?
• What is in it for
me?
• How do I gain social
reputation & trust?
• What is the impact on
Web next....
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25. Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Blogs Re-use
CQ+PQ+SQ+RQ
IP Tags
Personal
SKILLS EQUITY Equity ROLE EQUITY
Enterprise Business
User Projects
Skills Rating Formal
Training Informal
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26. Information Equity
Content Activities People
create
modify
download
view
rate
comment
tag
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27. Personal Equity
my Community Equity Activities Me
Contribution
create
modify
tag
Participation People
view
rate
comment
reuse
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28. Demo
• CEC 2007
• MyProfile
• Tagging
• Rating
• Myshare
• Search
• Community Equity
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29. CEC 2007
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30. MyProfile
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31. My Share
• Wiki Model
• Collaboration
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32. Tagging
• Easy Tagging of a Wiki page
• Tag cloud per page
• Tag suggestions
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33. Rating/Commenting
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34. Search
Last searches Knowledgeable
people
Document Related
Categories Communities
Related
Tags
Related
email aliases
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35. Community Equity
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36. Thank you
peter.reiser@sun.com
http://blogs.sun.com/peterreiser
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