Future Social Government Australia
Canberra Mon 24 September 2012




 Riding the Big Data Wave and listening
       to the Voice of the Citizen



Darren Sharp
Senior Consultant
Resonate Solutions
+61 (0)419 314 655
Twitter:@dasharp
Resonate Solutions

 •   Managed online communities
 •   Closed-loop feedback programs – NPS
 •   Social Media Monitoring & Analysis
 •   Social Media Strategy
http://egovau.blogspot.com.au/2012/05/modelling-open-data-new-visualisation.html
http://worldbank.tumblr.com/
http://urbmet.org
http://www.wunderkammerpoetry.com/2009/10/sparkleface.html
Managing the flood of Big Data in Digital Marketing
               http://bit.ly/MsB5MW
How much data is created
every minute?

• 2 million Google queries

• 684,478 pieces of content
  shared by Facebook users

• 100,000 tweets

• 27,778 Tumblr blog posts

• 3,600 Instagram photos

• Over 200 million emails

• 571 new websites created




 http://on.mash.to/MsAYRk
The Feedback Economy
   Big data, continuous optimization, and
replacing everything with data pave the way
   for something far larger, and far more
 important, than simple business efficiency.
 They usher in a new era for humanity, with
   all its warts and glory. They herald the
       arrival of the feedback economy.




    Alistair Croll, The Feedback Economy O’Reilly Media 2012
The Big Data Supply Chain
Alistair Croll, The Feedback Economy O’Reilly Media 2012
Web 3.0 – Filtering Social Streams
Nova Spivack


• Social streams are quickly becoming key drivers for
  how content on the Web is found.

• But how are things found in social streams? It turns out
  existing search engines, like Google, are not well-
  suited for searching the stream.

• The ability to filter the stream for just those subsets of
  messages you actually care about is going to be
  absolutely essential in coming years.
           http://www.novaspivack.com/uncategorized/keeping-up-with-the-stream
How to ride the wave of citizen data?



  Online Communities

                                Facebook
       Contact Centre
                                       Surveys
 Forums                 Blogs
                                   Twitter
           Emails
Resonate
Customer insight & action platform – across all customer feedback…




                                      Customer Experience




    Monitor                 Collect                Act                Discover              Improve


 email            twitter      blogs      Customer Data                            NPS
     comments                                                    structured                 forum
         unstructured                   COMPLAINTS             identity                surveys voting
 facebook         Anon.           contact centre         transcript         voice to text




                                          Enterprise Data
Qual + Quant = Value


What is being said…   In what context…
Insight & Action Cycle


                         Listen




            Improve                 Act




                         Discover
http://www.weforum.org/reports/big-data-big-impact-new-possibilities-international-development
http://www.unglobalpulse.org/projects/twitter-and-perceptions-crisis-related-stress
SwiftRiver’s Goals

• SwiftRiver empowers non-profits,
  NGOs, governments, who wish to
  speed up the processing of data
  during emergency events.

• It enables the filtering and
  verification of real-time data from
  channels like Twitter, SMS, Email
  and RSS feeds.




http://ushahidi.com/products/swiftriver-platform/
http://www.gvfi.org/index.php
http://www.economist.com/node/21553006
Data for the public good


  To create public good from public goods —
   the public sector data that governments
 collect, the private sector data that is being
collected and the social data that we generate
ourselves — we will need to collectively forge
 new compacts that honour existing laws and
  visionary agreements that enable the new
     data science to put the data to work.

            Alex Howard, O’Reilly Media 2012
Thanks!

Darren Sharp
Senior Consultant
darren.sharp@resonatesolutions.com.au
+61 (0)419 314 655
Twitter:@dasharp
www.resonatesolutions.com.au




Conversations. Communities. Collaboration.

Riding the Big Data wave and listening to the Voice of the Citizen