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Enterprise 2.0 - How to b
Enterprise 2.0 involves building vibrant online communities within organizations through people-centric and participatory approaches. The document discusses paradigm shifts from web-centric to people-centric models and from read-only to read/write cultures. It presents SunSpace, a social community platform architecture that calculates community equity to promote participation across communities, content, and people, integrating with existing knowledge bases. The architecture facilitates building successful online communities through methodology, value systems, and governance policies.
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Enterprise 2.0 - How to b
- 1. Enterprise 2.0 How tobuild vibrant communities Peter H. Reiser Principal Architect Social Community Framework Global Industry Business Unit, Oracle Inc. 1
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- 3. Enterprise 2.0 ParadigmShifts Web centric People centric Pull and push Mash-up Downloads & hits Social Capital Read-only Read/Write Web 1.0 Enterprise 2.0 3
- 4. Cultural Paradigm Shifts Know-How Know Who knows how Knowledge is Sharing is Power Power Control Facilitate Old World New World 4
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- 6. From Web centric Some content … Static Content 6
- 7. To People centric “Facebook” like 7
- 8. Enterprise 2.0 Strategy PERSONAL MASHUP WHO I AM What I need ● Personal to me ● Real time ● About Me ● Context aware ● Training ● My Skills ● Experts ● My Contributions ● Knowledge ● My Social Network ● Code ● My Credentials ● Best Practices ● My Customers ● Customer presentation ● My Projects … ● CRM ● ERP People centric People centric Value Driven Mashup Enabled Mashup Enabled 8
- 9. How ? 9
- 10. How to buildvibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 10
- 11. Architecture - howto build Community 1 Community 2 Community n Value System Methodology Architecture 11
- 12. Federated Services Architecture Portal/Widgets MyShare MyTags MyContributions My Skills MySocial MyEquity MyCommunities Federated Services Community Feed Wiki Attachment Tagging Blog Equity Syndication Rating Search Forum Comment Ontology Microblogging Social Graph Security & Entitlement Services Enterprise Store URL Attachments Tags Activities People Groups Statistics 12
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- 14. Architecture Community 1 Community 2 Community n If You Build it, If You Build it, WillValue System Will They Come? They Come? Methodology Architecture 14
- 15. Methodology - Howto drive adoption Community 1 Community 2 Community n Value System Methodology Architecture 15
- 16. Methodology, Policies &Governance MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? 16
- 17. Methodology (examples) What Check Has the Community a Persistent Identity ? (understand cause and ✔ value, and feel included (rituals)) Have the responsibilities been agreed to? (common definition of what is ✔ necessary to make this a viable community Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge ✔ Champion, Peripheral Member ? Have you defined the Community rhythms? (regular events, virtual and IRL) ✔ Have you defined the community value system ? (Community Equity, ✔ business metrics) What is your publishing policy (don't share without legal approval or share ✔ everthing except ...?) Do you have internal/external Governance models and rules? ✔ 17
- 18. Policies and Governance(examples) Policies Governance Social Media Policy Publishing Be interesting Establish guidelines Don't be stupid Community governance If you get in troubles you Tagging have to pay the lawyers Corp. Metadata policy Data Privacy Community governance Understand global and local Data Privacy and Information Live Cycle Mngt. Workers Council laws Establish archiving (use Germany as the benchmark :-) ) policy based on Community Value Community Policy .... 18
- 19. Value System –What is in it for me (WIIFM) Community 1 Community 2 Community n Value System Methodology Architecture 19
- 20. Value System: SocialCapital • How do I build value in a virtual world? • How do I know my value? • What is my contribution and participation value ? • How do I gain virtual reputation & trust? 20
- 21. Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ Tags IP Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 21
- 22. Information Equity Content Content Activities Activities People People create modify download view rate comment tag 22
- 23. Personal Equity myCommunity Equity my Community Equity Activities Activities Me Me Contribution create modify Tag Participation People People view rate comment reuse 23
- 24. Use Cases Show thetop xx information for tag x Objective: List most valued information for a community or for a person Show all Contribution Tags of a user ordered by Tag Equity Objective: Show most valued topics in a community or for a person 24
- 25. Use Cases Show thetop xx experts for tag x Objective: Automatically calculate expertise of users (our countries with expertise) based on the social feedback they receive on their contributions 25
- 26. SunSpace - a successfulimplementation 26
- 27. What is SunSpace? A concept and architecture Calculates “community equity” designed to build and for people, communities and nourish vibrant communities content as a means to promote within an organization. participation The architecture of SunSpace Integrates with existing promotes participation and knowledge bases and nurtures organic repositories in an organization development of knowledge in communities Promotes sharing and focuses on and satisfies individual needs of participants 27
- 28. What is SunSpace? A concept and architecture Calculates “community equity” designed to build and for people, communities and nourish vibrant communities 30'000 users within an organization. content as a means to promote participation The 600+ communities architecture of SunSpace Integrates with existing promotes participation and 10X growth in 6 month knowledge bases organization nurtures organic repositories in an and development of knowledge in12 million social activities communities Promotes sharing and focuses on and satisfies individual Social Community Platformof participants needs Architecture, Methodology, Value System 28
- 29. Demo 29
- 30. MyProfile 30
- 31. Communities 31
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- 33. Enterprise Search andExpert finder 33
- 34. What's next ? Implement SunSpace using Oracle Webcenter and Webcenter Spaces UCM – Universal Content Mngt. Secure Search Integrate with Business Processes Sales - CRM Project Delivery – Project Accounting 34
- 35. Thanks ! • peter.reiser@oracle.com •http://blogs.sun.com/peterreiser • http://twitter.com/peterreiser 35