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How to build vibrant
Communities



Peter H. Reiser
  Principal Engineer GSS CTO Office
  Chief Architect CE2.0
  http://blog.sun.com/peterreiser


                                      1
Agenda
•   From Web .1 to Web n+1
•   So .. what are the BIG paradigm shifts?
•   Enterprise 2.0 strategy
•   How to build vibrant communities
•   Demo




                                              2
Old World - Business Process (Web .1)
                      • Software to automate
                        business process
                      • 'Over served'




Tools Process community
                                               3
Web 1.0 - Have Lunch or 'Be Lunch'
                               • Standardization of
                                 Technology
                               • 'Under served'
        Consumer to business
                               • .com bubble
                                 > Scared about
                                   dis-intermediation




 community   Technology Processes Hope
                                                        4
Web 2.0 – Exhibitionism & Mashup



                                       Netvibes.com




Community Tagging            Technology Processes Semantic Web
 Community Equity   Open Source Social Networking
                                                                 5
Enterprise 2.0
Enterprise 1.0                 Enterprise 2.0
•   Hierarchical structure     ●
                                 Project based communities
•   Fixed communication        ●
                                 Architecture of participation
•   Static knowledge           ●
                                 Organic development of
•   Isolates islands of          knowledge
    knowledge                  ● Open and connected

•   Information overflow         knowledge
                               ● Personalized knowledge
•   Centralized innovation
    processes                  ● Innovation through

•   Monolithic software          combination
    products                   ● Services oriented

•   Quarterly releases           Architecture
    Source: Berlescon Studie
                               ●
                                 The perpetual beta
                                                                 6
Web n+1 – Participate and Win!




Community Tagging Technology Processes   Semantic Web
  Community Equity                  Open Source
                                                        7
What is Semantic Web?




                        8
The Semantic Challenge   (dog=computer)




                                          9
Semantic Web Example: Java




                             10
Enterprise n+1
    Enterprise 2.0                  Enterprise n+1
    • Project based communities       ●
                                         Semantically interlinked
    • Architecture of participation      communities
    • Organic development of
                                      ●
                                         Value driven participation
      knowledge
                                      ●
                                         Semantic network
                                         knowledge
    • Open and connected              ●
                                         Semantically connected
      knowledge                          personal knowledge
    • Personalized knowledge          ●
                                         Semantic based mashup
    • Innovation through                 of knowledge and
      combination                        business process
    • Services oriented               ●
                                         Software as open source
      Architecture                       service
    • The perpetual beta              ●
                                         Real time services

Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser        11
So .. what are the BIG paradigm shifts?




                                          12
Web 2.0 Paradigm Shifts
 • Web centric        • People centric
 • Pull and push      • Mash-up
 • Downloads & hits   • Community Equity
 • Read-only          • Read/Write


     Dot Com             Web 2.0

                                           13
Social Networking



      Know-How



                    14
Social Networking



      Know-How
      Know-Who

                    15
Social Networking



      Know-How
      Know-Who knows how

                       16
Why? Enterprise 2.0




                      17
Enterprise 2.0 Strategy

          WHO I AM

   ●
       About Me
   ●
       Contact information
   ●
       My Skills
   ●
       My Contributions
   ●
       My Social Network
   ●
       My Credentials




People centric/Read Write
                             18
Enterprise 2.0 Strategy

          WHO I AM           WHAT I NEED

   ●
       About Me
   ●
       Contact information
                             ●
                                 More training
   ●
       My Skills
                             ●
                                 To publish
   ●
       My Contributions
                             ●
                                 To collaborate
   ●
       My Social Network
                             ●
                                 To find something
   ●
       My Credentials
                             ●
                                 A pay raise




People centric/Read Write    Mashup Enabled
                                                     19
Enterprise 2.0 Strategy
                             PERSONAL MASHUP

          WHO I AM                                WHAT I NEED
                             ●
                                 Personal to me
                             ●
                                 Real time
   ●
       About Me
                             ●
                                 Context aware
   ●
       Contact information
                                                  ●
                                                      More training
   ●
       My Skills
                                                  ●
                                                      To publish
   ●
       My Contributions
                                                  ●
                                                      To collaborate
   ●
       My Social Network
                                                  ●
                                                      To find something
   ●
       My Credentials
                                                  ●
                                                      A pay raise




People centric/Read Write          Value Driven   Mashup Enabled
                                                                          20
but still .....
                           How do I find?
          Intranet           How can I
                            contribute?
                           What's in it
    Wikis                   for me?

  Blogs

    Forums
                               Social Sites
                       Email
              Portal
                                            21
moving from
         Knowledge is Power




                              22
moving from
         Knowledge is Power
to

       Sharing is Power

                              23
How to build vibrant communities


   Community 1     Community 2   Community n


                 Value System
                 Methodology
                 Architecture
                                               24
Functional Architecture




                          25
Technical Architecture
                           Community Equity System (CES)
My Share      My Tags         My Contributions My Skills           MySocial      MyEquity       MyCommunities
 Widget        Widget              Widget       Widget          Network Widget    Widget           widgets


                           Web Services & ATOM & WebDAV

                                 Community Services
  Community       Wiki            Attachment         Tagging           Feed            Blog
    Equity       Service            Service          Service         Syndication      Service
                                   Rating/
  Search                                             Ontology        Bookmark          WSYWYG
                                  Comment
  Service       CE Registry                          Service          Service           Service
                                   Service

       Community Security & Entitlement Services (CE IdM)


                                                                                                                26
Methodology

                                     What                                          Check

    Has the Community a Persistent Identity ?        (understand cause and
                                                                                    ✔
                     value, and feel included (rituals))

    Have the responsibilities been agreed to? (common definition of what is
                                                                                    ✔
                 necessary to make this a viable community

     Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge
                                                                                    ✔
                        Champion, Peripheral Member ?

   Have you defined the Community rhythms?              (regular events, virtual
                                                                                    ✔
                                 and IRL)

      Have you defined the community value system ? (Community Equity,
                                                                                    ✔
                              business metrics)
   What is your publishing policy (don't share without legal approval or share
                                                                                    ✔
                            everthing except ...?)
       Have you identified the tools you need?             (wiki, blogs,
                                                                                    ✔
                   attachment,search, social network etc.)




                                                                                           27
Community Equity
• How do I gain capital in
  a virtual world?
• How do I know my
  value?
• What is in it for
  me?
• How do I gain social
  reputation & trust?
• What is the impact on
  Web next....
                             28
Community Equity
CONTRIBUTION                    PARTICIPATION
    EQUITY                         EQUITY
  Attachments                       Rate
      Wiki                        Comment
      Blogs                        Re-use
                  CQ+PQ+SQ+RQ
       IP                           Tags


                    Personal
 SKILLS EQUITY       Equity     ROLE EQUITY
   Enterprise                      Business
      User                         Projects
  Skills Rating                     Formal
    Training                       Informal

                                                29
Personal Equity
 my Community Equity    Activities        Me

                       Contribution
                       create
                       modify
                       tag
                       Participation   People
                       view
                       rate
                       comment
                       reuse


                                                30
Information Equity
 Content      Activities   People



               create
               modify
               download
               view
               rate
               comment
               tag


                                    31
Are You Ready For Web n+1?
1) How do you measure success of your
   communities?
2) Can you do instant mashups?
3) Are you using widgets?
4) How do you manage your communities?
5) How do you measure quality of your content?
6) How many websites do you have to maintain?
7) How easy is it to publish or write to them?
8) Is your community happy with this?
9) How to you answer the WIIIFM question?
10) Do you find what you need?
11) How do you collaborate globally?

                                                 32
Demo
•   CEC 2007
•   MyProfile
•   Tagging
•   Rating
•   Myshare
•   Search
•   Community Equity


                       33
CEC 2007




           34
MyProfile




            35
My Share




           • Wiki Model
           • Collaboration

                             36
Tagging
• Easy Tagging of a Wiki page
• Tag cloud per page
• Tag suggestions




                                37
Rating/Commenting




                    38
Search
Last searches   Knowledgeable
                people




Document        Related
Categories      Communities




Related
Tags



                Related
                email aliases




                                39
Community Equity




                   40
Thank you
peter.reiser@sun.com
http://blogs.sun.com/peterreiser




                                   41

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How to build vibrant communities

  • 1. How to build vibrant Communities Peter H. Reiser Principal Engineer GSS CTO Office Chief Architect CE2.0 http://blog.sun.com/peterreiser 1
  • 2. Agenda • From Web .1 to Web n+1 • So .. what are the BIG paradigm shifts? • Enterprise 2.0 strategy • How to build vibrant communities • Demo 2
  • 3. Old World - Business Process (Web .1) • Software to automate business process • 'Over served' Tools Process community 3
  • 4. Web 1.0 - Have Lunch or 'Be Lunch' • Standardization of Technology • 'Under served' Consumer to business • .com bubble > Scared about dis-intermediation community Technology Processes Hope 4
  • 5. Web 2.0 – Exhibitionism & Mashup Netvibes.com Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking 5
  • 6. Enterprise 2.0 Enterprise 1.0 Enterprise 2.0 • Hierarchical structure ● Project based communities • Fixed communication ● Architecture of participation • Static knowledge ● Organic development of • Isolates islands of knowledge knowledge ● Open and connected • Information overflow knowledge ● Personalized knowledge • Centralized innovation processes ● Innovation through • Monolithic software combination products ● Services oriented • Quarterly releases Architecture Source: Berlescon Studie ● The perpetual beta 6
  • 7. Web n+1 – Participate and Win! Community Tagging Technology Processes Semantic Web Community Equity Open Source 7
  • 9. The Semantic Challenge (dog=computer) 9
  • 11. Enterprise n+1 Enterprise 2.0 Enterprise n+1 • Project based communities ● Semantically interlinked • Architecture of participation communities • Organic development of ● Value driven participation knowledge ● Semantic network knowledge • Open and connected ● Semantically connected knowledge personal knowledge • Personalized knowledge ● Semantic based mashup • Innovation through of knowledge and combination business process • Services oriented ● Software as open source Architecture service • The perpetual beta ● Real time services Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser 11
  • 12. So .. what are the BIG paradigm shifts? 12
  • 13. Web 2.0 Paradigm Shifts • Web centric • People centric • Pull and push • Mash-up • Downloads & hits • Community Equity • Read-only • Read/Write Dot Com Web 2.0 13
  • 14. Social Networking Know-How 14
  • 15. Social Networking Know-How Know-Who 15
  • 16. Social Networking Know-How Know-Who knows how 16
  • 18. Enterprise 2.0 Strategy WHO I AM ● About Me ● Contact information ● My Skills ● My Contributions ● My Social Network ● My Credentials People centric/Read Write 18
  • 19. Enterprise 2.0 Strategy WHO I AM WHAT I NEED ● About Me ● Contact information ● More training ● My Skills ● To publish ● My Contributions ● To collaborate ● My Social Network ● To find something ● My Credentials ● A pay raise People centric/Read Write Mashup Enabled 19
  • 20. Enterprise 2.0 Strategy PERSONAL MASHUP WHO I AM WHAT I NEED ● Personal to me ● Real time ● About Me ● Context aware ● Contact information ● More training ● My Skills ● To publish ● My Contributions ● To collaborate ● My Social Network ● To find something ● My Credentials ● A pay raise People centric/Read Write Value Driven Mashup Enabled 20
  • 21. but still ..... How do I find? Intranet How can I contribute? What's in it Wikis for me? Blogs Forums Social Sites Email Portal 21
  • 22. moving from Knowledge is Power 22
  • 23. moving from Knowledge is Power to Sharing is Power 23
  • 24. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 24
  • 26. Technical Architecture Community Equity System (CES) My Share My Tags My Contributions My Skills MySocial MyEquity MyCommunities Widget Widget Widget Widget Network Widget Widget widgets Web Services & ATOM & WebDAV Community Services Community Wiki Attachment Tagging Feed Blog Equity Service Service Service Syndication Service Rating/ Search Ontology Bookmark WSYWYG Comment Service CE Registry Service Service Service Service Community Security & Entitlement Services (CE IdM) 26
  • 27. Methodology What Check Has the Community a Persistent Identity ? (understand cause and ✔ value, and feel included (rituals)) Have the responsibilities been agreed to? (common definition of what is ✔ necessary to make this a viable community Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge ✔ Champion, Peripheral Member ? Have you defined the Community rhythms? (regular events, virtual ✔ and IRL) Have you defined the community value system ? (Community Equity, ✔ business metrics) What is your publishing policy (don't share without legal approval or share ✔ everthing except ...?) Have you identified the tools you need? (wiki, blogs, ✔ attachment,search, social network etc.) 27
  • 28. Community Equity • How do I gain capital in a virtual world? • How do I know my value? • What is in it for me? • How do I gain social reputation & trust? • What is the impact on Web next.... 28
  • 29. Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ IP Tags Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 29
  • 30. Personal Equity my Community Equity Activities Me Contribution create modify tag Participation People view rate comment reuse 30
  • 31. Information Equity Content Activities People create modify download view rate comment tag 31
  • 32. Are You Ready For Web n+1? 1) How do you measure success of your communities? 2) Can you do instant mashups? 3) Are you using widgets? 4) How do you manage your communities? 5) How do you measure quality of your content? 6) How many websites do you have to maintain? 7) How easy is it to publish or write to them? 8) Is your community happy with this? 9) How to you answer the WIIIFM question? 10) Do you find what you need? 11) How do you collaborate globally? 32
  • 33. Demo • CEC 2007 • MyProfile • Tagging • Rating • Myshare • Search • Community Equity 33
  • 34. CEC 2007 34
  • 36. My Share • Wiki Model • Collaboration 36
  • 37. Tagging • Easy Tagging of a Wiki page • Tag cloud per page • Tag suggestions 37
  • 39. Search Last searches Knowledgeable people Document Related Categories Communities Related Tags Related email aliases 39