"Empower" is a buzz word that has been pushed around extensively by many Machine Translation (MT) vendors. Empowerment implies by its very nature that you are required to put in some effort to have the control that empowerment promises and of course that you have the necessary experience and skills required to be empowered. In reality, few MT vendors offer little more than the ability to upload translation memories. True MT empowerment comes by having total control and transparency in the entire customization and translation process. MT empowerment also enables the business as a whole to expand its capabilities and reach by performing tasks that were previously unobtainable with a human only translation approach. This showcase demonstrates on the how Language Studio™ empowers organizations to use MT optimally and strategically by enabling project managers to control and define the MT customization process. Language Studio™ provides a wide range of tools and processes that enable customers to have complete control over their custom MT engines. With the guidance of Language Studio™ Linguists, the process is streamlined with expertise gained from building thousands of custom engines. This expertise is leveraged to meet your specific custom MT requirements. Just like a human translation project, every custom engine is unique and is managed in a similar manner to human translation projects with term definition, style guides and quality assurance.

1. TAUS ROUNDTABLE 2014
22 May/ Moscow (Russia)

2. THURSDAY, 22 May /16:15 – 16:45
User Empowered Machine Translation
Dion Wiggins, Asia Online
TAUS ROUNDTABLE 2014
22 May/ Moscow (Russia)

3. The term by its very nature implies that
you are required to do something

4. Just Add Water Upload Data
Any vendor that tells you
that high quality MT is
easy is either trying to fool
you or is incompetent
Time, Effort, Skill and
Investment are MandatoryCopyright © 2014, Asia Online Pte Ltd

5. Copyright © 2014, Asia Online Pte Ltd

6. • Generic MT from Google, Bing, etc. offers unknown productivity gains and
sometimes productivity loss due to lack of control.
• Competitors offer < 20-40% productivity gains due to domain centric and “dirty
data SMT” customization model.
• Language Studio™ :
– Targets of 150-300%+ productivity gains with granular sub-domain “clean data SMT” approach.
– Provides complete control of writing style, terminology and is mapped to target audience reducing
editing effort.
Language
Pair
Top-Level
Domain
Engines/Sub-Domains
EN-ES Automotive Honda Cars
Motorbikes
Toyota Marketing
Service Reports
User Manuals
Engineering Service Manuals
User Manuals
Engineering Service Manuals
Client Product Target Audience / Purpose
Cars
50%+ 90%+ 150-300%+
Customization Level:
Typical Productivity Gain:
Google/Bing
Quality Level
Typical Competitor
Quality Level
Generic
????
Domain
< 20-40%
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7. MT
Effort
Translation Quality
Your MT Department Effort
Your Effort
Google
Click to Translate
DIY
• Majority of all Technical Tasks
• Custom Engine Development Plan
• Quality Improvement Plan
• Issue Analysis and Resolution
• Terminology Normalization
• Unknown Word Detection and Resolution
• Gap Analysis
• Data Manufacturing
• Rule Creation
• Translation Quality Analysis
• Many more Quality Centric Tasks…
<20-40% Productivity Gain
• Term Management
• Engine Definition
• Evaluations
DIY Upload TM
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8. MT
Effort
Translation Quality
Post-Editing
Productivity
(Reduced Post-Editing Effort)
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9. • Most failures are avoidable
• Most fail because
– The wrong approach to customization was taken
– The lack of experience of the team doing customization
– The lack of understanding of how to work with data
– The lack of skills to be able to diagnose issues
– The expectation that it was going to be easy
– Lack of a clear and coherent MT strategy
Every MT Vendor has Projects that have Failed
The “Your MT Department” program is designed to
address all these issues and more
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10. • Business Development and Expansion
• Strategic Planning
• More Rapid Exploitation of the Full Commercial Potential
of your Custom Engines
• Support and Training for Project Managers
• Monitoring of Technical Performance
• Simplicity, Transparency and Control
• Understanding of
Return On Investment and
Total Cost of Ownership
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11. • 2 Meetings Per Month with Project and
Technical Staff
– Project strategy for development
and improvement
– Status of engines and Task progress
– Best practices
– Post editor Feedback
• Business Strategy
– Periodic senior management meetings
– Strategic business guidance and Road map planning
– Guidance to move project based MT to MT as a strategic initiative
– Where required, participation and presentations to management meetings
– Mentoring for project managers
• Sales Support
– Sales team training
– Joint presentations to clients
– Presentation library
– Joint proposal and RFP response development
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12. • Custom Engine Development
– Provide guidance and assist project managers
– Project planning
– Custom engine training plan
– Custom engine quality improvement plan
– Data gathering and acquisition
– Data manufacturing
– Data preparation and cleaning
– Gap analysis
– Project tracking
– Pre-translation analysis
– Post-translation analysis
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13. • Staff Training
– Sales training
– Webinars
– Technical training
– Post editing training
• Technical Support
– Knowledge base
– Support ticket system
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14. Skilled Language Studio™ Linguists
understand the complexities of
customizing high-quality custom
machine translation engines, so that if
you don’t want to you don’t have to.
• Language Studio™ Linguists will listen to your issues and help to
identify the cause and apply a correction on your behalf.
• Users can focus on translation and when required the
identification of issues.
• Skilled Language Studio™ linguists perform the more complex
tasks of resolving the issues provided by clients.
• Your account manager will assign a linguist to work with you to
quickly resolve each issue.
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15. Quality requires an
understanding of
the data
There is no exception to this rule
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17. Spanish
Original
Before
Translation:
Se necesitó una gran maniobra política muy
prudente a fin de facilitar una cita de los dos
enemigos históricos.
Business
News After
Translation:
Significant amounts of cautious political
maneuvering were required in order to facilitate
a rendezvous between the two bitter historical
opponents.
Children’s
Books After
Translation:
A lot of care was taken to not upset others when
organizing the meeting between the two long
time enemies.
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18. • MT + Human can deliver higher quality output than human only
translation processes
• Cost reductions
• Faster deliverables
• Higher customer satisfaction
• Happier post editors
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19. No Data A Little Data
Sufficient Data Large Amounts of Data
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20. Language Pair Foundation Domain Foundation
Client Data
+
=
Custom Engine
Asia Online Foundation Data
+
Sub-Domain Specific Data
Manufactured Data
Copyright © 2014, Asia Online Pte Ltd

21. Before Machine Translation
Pre-Translation JavaScript (JS)
- Complex pre-processing can
be customized via JavaScript.
Pre-Translation Corrections (PTC)
- A list of terms that adjust the source
text fixing common issues and
making it more suitable for translation.
Non-Translatable Terms (NTT)
- A list of monolingual terms that are
used to ensure key terms are not
translated.
Runtime Glossary (GLO)
- A list of bilingual terms that are used to
ensure terminology is translated a
specific way.
After Machine Translation
Target text is processed and modified.
Post Translation Adjustment (PTA)
- A list of terms in the target language that
modify the translated output. This is very
useful for normalization of target terms.
Post Translation JavaScript (JS)
- Complex post-processing can
be customized via JavaScript.
Runtime customizations can be applied in 2 forms:
Default: Applied to all jobs.
Job Specific: A different set of customizations can be applied for
different clients.
Source text is processed and modified.
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22. Copyright © 2014, Asia Online Pte Ltd

25. • Unprecedented machine translation control and
power
• But that is not all…
• The “Black Box” is transparent!!
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26. Asia Online Automated
Client Role
Incremental Improvement
Select Language Pair
and Top Level Domain
Create Sub-Domain
Engine Project
Upload Data
Linguist Review
Create Training /
Quality Improvement Plan
Pre-Customization
Consultation with Client
Clean Data
Data Manufacturing
Client Data Validation
Training
Evaluate Quality
Fine Tune with Rules
Release to Production
Release to
Diagnostic Review
Machine Translate /
Post Edit
Create New
Project Version
Initial Customization
More Client
Data Needed?
Acceptable
Quality?
Evaluation & Release
Yes
No
Yes No
Asia Online Specialist
Key