1. 10 SOCIAL MEDIA TIPS for a university setting Patrick Powers | Webster University

2. ALWAYS HAVE A PLAN Why are we doing this? What are we trying to accomplish? Who is our audience?

3. SEND ‘EM HOME The website is the one and only place on the Internet where we maintain total control.

4. RESPECT PRIVACY Not everyone wants you to see their embarrassing party pics … they also don’t want to see yours.

5. A PICTURE IS WORTH 1,000 WORDS Photos in Facebook generate 10 times the amount of traffic as a post limited by only text.

6. DON’T SWEAT THE SMALL STUFF The bar for quality on a social network site is low. There’s no need to hire Annie Leibovitz for photos.

7. POST REGULARLY How often do you check your own Facebook account looking for something new?

8. ANSWER EVERYONE Participation in an community is the only way to grow. No one asks a question hoping it goes unanswered.

9. LET IT BE Social networks have an unbelievable ability to self correct; censoring for the good is always a bad idea

10. EVERYTHING CAN BE MEASURED Facebook fans, Twitter click rates, total pageviews, user demographics, traffic patterns

11. HAVE FUN Social networks are nothing more than people communicating online. People are drawn to fun.

12. QUESTIONS Patrick Powers 314-968-7002 patrickpowers59@webster.edu