PBRL 3150: Everything Else

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PBRL 3150: Everything Else

  1. 1. Everything ElsePBRL 3150 Social Media for Strategic PR Feb. 21, 2012
  2. 2. Keeping Tabs on Change • This list will change. • This list will be outdated tomorrow. • Innovation is an investment. It takes research, time and understanding.Everything ElsePBRL 3150 Social Media for Strategic PR
  3. 3. Everything ElsePBRL 3150 Social Media for Strategic PR
  4. 4. Delicious • Social bookmarking web service. • Founded in 2003 by Joshua Schachter. • Bought by Yahoo! in 2008; sold in 2011; relaunched in Setember 2011.Everything ElsePBRL 3150 Social Media for Strategic PR
  5. 5. Everything ElsePBRL 3150 Social Media for Strategic PR
  6. 6. Everything ElsePBRL 3150 Social Media for Strategic PR
  7. 7. Digg • Social news website. • Users can vote stories up or down. • About 4.3 million monthly U/S/ unique visitors.Everything ElsePBRL 3150 Social Media for Strategic PR
  8. 8. Everything ElsePBRL 3150 Social Media for Strategic PR
  9. 9. Everything ElsePBRL 3150 Social Media for Strategic PR
  10. 10. Flickr • Photo (and video) sharing site. • 51M members; 80M unique users. • Photo descriptions and tags all become searchable.Everything ElsePBRL 3150 Social Media for Strategic PR
  11. 11. Everything ElsePBRL 3150 Social Media for Strategic PR
  12. 12. Everything ElsePBRL 3150 Social Media for Strategic PR
  13. 13. Flipboard • Social magazine application. • Designed to look as if the web was designed from scratch. • Consume social content in a magazine-like format.Everything ElsePBRL 3150 Social Media for Strategic PR
  14. 14. Everything ElsePBRL 3150 Social Media for Strategic PR
  15. 15. Everything ElsePBRL 3150 Social Media for Strategic PR
  16. 16. Foodspotting • Food reviews and recommendations. • 2 million downloads. • Collected 1M photos in two years. • Provides local deals and specials.Everything ElsePBRL 3150 Social Media for Strategic PR
  17. 17. Everything ElsePBRL 3150 Social Media for Strategic PR
  18. 18. Everything ElsePBRL 3150 Social Media for Strategic PR
  19. 19. Formspring • Social Q&A site. • Questions can be asked or answered anonymously. • 24M users; 3.5M daily visitors. • Top 10 Most innovative social site.Everything ElsePBRL 3150 Social Media for Strategic PR
  20. 20. Everything ElsePBRL 3150 Social Media for Strategic PR
  21. 21. Everything ElsePBRL 3150 Social Media for Strategic PR
  22. 22. Foursquare • Location-based social networking. • “Check-in” at locations and earn badges, unlock deals. • 10M users; 3M check-ins per day.Everything ElsePBRL 3150 Social Media for Strategic PR
  23. 23. Everything ElsePBRL 3150 Social Media for Strategic PR
  24. 24. Everything ElsePBRL 3150 Social Media for Strategic PR
  25. 25. Google+ • 90M members; 400M by Dec. 2012. • Hangouts, sparks, circles, etc. • Segment audience messages. • Direct connect with Google search.Everything ElsePBRL 3150 Social Media for Strategic PR
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  29. 29. Everything ElsePBRL 3150 Social Media for Strategic PR
  30. 30. Groupon • Deal-of-the-day social buying. • Launched in Nov. 2008 in Chicago. • 35M users in 300 markets around the world. • $312M in revenue.Everything ElsePBRL 3150 Social Media for Strategic PR
  31. 31. Everything ElsePBRL 3150 Social Media for Strategic PR
  32. 32. Everything ElsePBRL 3150 Social Media for Strategic PR
  33. 33. Instagram • Photo sharing application. • Launched October 2010. • 10M users; 150M photos (Sept 2011) • 2011 Apple “App of the Year”Everything ElsePBRL 3150 Social Media for Strategic PR
  34. 34. Everything ElsePBRL 3150 Social Media for Strategic PR
  35. 35. Everything ElsePBRL 3150 Social Media for Strategic PR
  36. 36. LinkedIn • Business-related social network. • 135M users in 200 countries. • De facto tool of professional networking. • Polling and statistics now available.Everything ElsePBRL 3150 Social Media for Strategic PR
  37. 37. Everything ElsePBRL 3150 Social Media for Strategic PR
  38. 38. Everything ElsePBRL 3150 Social Media for Strategic PR
  39. 39. Everything ElsePBRL 3150 Social Media for Strategic PR
  40. 40. Pinterest • Pinboard-style photo sharing site. • Connecting people through “things.” • 11.7M unique users. • 97% of Facebook likes are female.Everything ElsePBRL 3150 Social Media for Strategic PR
  41. 41. Everything ElsePBRL 3150 Social Media for Strategic PR
  42. 42. Everything ElsePBRL 3150 Social Media for Strategic PR
  43. 43. Posterous • Simple blogging platform. • Opened in March 2008; designed for mobile blogging. • Dedicated URL shortener; preferred platform for „lifestreaming.‟Everything ElsePBRL 3150 Social Media for Strategic PR
  44. 44. Everything ElsePBRL 3150 Social Media for Strategic PR
  45. 45. Everything ElsePBRL 3150 Social Media for Strategic PR
  46. 46. Quora • Q-and-A social site. • Opened to public in June 2010. • Aggregates questions and answers to topics and allows users to edit.Everything ElsePBRL 3150 Social Media for Strategic PR
  47. 47. Everything ElsePBRL 3150 Social Media for Strategic PR
  48. 48. Everything ElsePBRL 3150 Social Media for Strategic PR
  49. 49. Reddit • Social news site; founded 2005. • The “front page” of the Internet. • Users vote content up or down.Everything ElsePBRL 3150 Social Media for Strategic PR
  50. 50. Everything ElsePBRL 3150 Social Media for Strategic PR
  51. 51. Everything ElsePBRL 3150 Social Media for Strategic PR
  52. 52. SCVNGR • Social location-based gaming platform. • Consumer and enterprise levels. • 1M users; 1,000 companies.Everything ElsePBRL 3150 Social Media for Strategic PR
  53. 53. Everything ElsePBRL 3150 Social Media for Strategic PR
  54. 54. Everything ElsePBRL 3150 Social Media for Strategic PR
  55. 55. Spotify • Music-sharing social site. • Tied to Facebook open graph. • Music can be shared, borrowed, or purchased.Everything ElsePBRL 3150 Social Media for Strategic PR
  56. 56. Everything ElsePBRL 3150 Social Media for Strategic PR
  57. 57. Everything ElsePBRL 3150 Social Media for Strategic PR
  58. 58. Tumblr • Microblogging, social network site. • 45M blogs; 13.4M unique visitors. • 50% < 25 years old. • 85% retention rate. • Hosts President Obama‟sblog.Everything ElsePBRL 3150 Social Media for Strategic PR
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  61. 61. Turntable.fm • Music-sharing social site. • Users create “rooms” where other users come to listen to music. • Requires Facebook or Twitter acct. • Launched Jan. 2011.Everything ElsePBRL 3150 Social Media for Strategic PR
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  63. 63. Everything ElsePBRL 3150 Social Media for Strategic PR
  64. 64. UStream • Life-casting, live video streaming. • Established March 2007. • 2M users; 1.5M hours of live streamed content each month.Everything ElsePBRL 3150 Social Media for Strategic PR
  65. 65. Everything ElsePBRL 3150 Social Media for Strategic PR
  66. 66. Everything ElsePBRL 3150 Social Media for Strategic PR
  67. 67. Vimeo • Video sharing site. • 8M registered users; 65M unique monthly visitors. • High definition platform. • Limited to personal, or artistic video.Everything ElsePBRL 3150 Social Media for Strategic PR
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  69. 69. Everything ElsePBRL 3150 Social Media for Strategic PR
  70. 70. Wordpress • Free, open source blogging. • Most popular CMS on Internet. • 65M downloads.Everything ElsePBRL 3150 Social Media for Strategic PR
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  73. 73. Yelp • Social networking, user review • Founded October 2004 • 54M unique monthly users • Does not censor reviews but does remove suspicious reviewsEverything ElsePBRL 3150 Social Media for Strategic PR
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  75. 75. Everything ElsePBRL 3150 Social Media for Strategic PR
  76. 76. YouTube • Video sharing website • Founded Feb. 14, 2005 • Sold to Google in 2006 for $1.65B • 4B videos streamed per day • 2nd largest search engineEverything ElsePBRL 3150 Social Media for Strategic PR
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  80. 80. Zynga • Social network game developer • 200M monthly active users • Generates 12% of FB revenue • Farmville, Cityville, Words with Friends, Mafia WarsEverything ElsePBRL 3150 Social Media for Strategic PR
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  82. 82. DiscussionEverything ElsePBRL 3150 Social Media for Strategic PR

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