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CASESMC: Are You There? Social Media and Its Influence on SEO

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CASESMC: Are You There? Social Media and Its Influence on SEO

  1. 1. 1Are You There?Are You There?Social Media and Its Impact on SEOSocial Media and Its Impact on SEOPatrick Powers | mStoner
  2. 2. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 2Connect on Twitter@patrickjpowers#casesmc
  3. 3. Our Mission• Review how search engineswork.• Acknowledge SEO inhighered.• Understand how social mediaimpacts search results.• Learn 20 tactics forimprovement.COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 3
  4. 4. TerminologyCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 4
  5. 5. Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 5
  6. 6. Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 6http://www.mbta.com/schedules_and_maps/subway/
  7. 7. Understanding SEOAre you an authority?Are you relevant?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
  8. 8. Authority FactorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8http://www.flickr.com/photos/yandle/4337747398 | http://flic.kr/p/5PdB3C | http://www.flickr.com/photos/ccacnorthlib/4131837946/Links Time .EDU
  9. 9. Relevant ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 9http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization1. URL2. Page Title3. Headline4. Copy5. Images6. Description
  10. 10. Relevant IRLCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 10
  11. 11. seo-browser.comCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
  12. 12. SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12http://searchenginewatch.com/article/2065492/The-Role-of-On-Page-SEO-Content-Relevance-Not-Rankings
  13. 13. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13So why do we care inhigher education?
  14. 14. Search vs. Social MediaCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 142012 E-Expectations Report
  15. 15. Opportunity ExistsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 15
  16. 16. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 16What role does socialmedia play in this?
  17. 17. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 17Google Ain’t Playing• Number offollows/shares• Authority of thepeople sharing• Speed (acceleration ordeceleration) of sharinghttp://www.searchenginejournal.com/ways-social-media-impacts-seo/48671/
  18. 18. Yes, We Look at SocialCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 18“We do look at the social authority of a user.We look at how many people you follow,how many follow you, and this can add alittle weight to a listing in regular searchresults.”“Yes, we do use [tweeted links and RTs] asa signal. It is used as a signal in our organicand news rankings. We also use it toenhance our news universal by markinghow many people shared an article.”
  19. 19. SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 19http://www.searchmetrics.com/en/press-releases/ranking-factors/
  20. 20. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 20What Can We Do?http://www.flickr.com/photos/juhansonin/5144239690/
  21. 21. Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 21http://www.flickr.com/photos/aidan_jones/3117146807/
  22. 22. Link to Social AccountsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 22
  23. 23. Make Sharing EasyCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 23
  24. 24. Define Objects andImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 24<meta property="og:image" content="path-to/mylogo.png" />TitleDescription
  25. 25. Conduct KeywordResearchCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 25
  26. 26. Complete Your ProfileCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 26
  27. 27. Brand Your PostsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 27• Help Google.• Don’t lose you.• Associate yourbrand with your posts.• You become the authority onyou.
  28. 28. Claim Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 28
  29. 29. Name Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 29
  30. 30. Get On Board withGoogle+COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 30
  31. 31. Give Credit to the AuthorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 31“Within search results, information tied toverified online profiles will be rankedhigher than content without suchverification, which will result in mostusers naturally clicking on the top(verified) results. The true cost ofremaining anonymous, then, might beirrelevance.”- Former Google CEO Eric Schmidt“Within search results, information tied toverified online profiles will be rankedhigher than content without suchverification, which will result in mostusers naturally clicking on the top(verified) results. The true cost ofremaining anonymous, then, might beirrelevance.”- Former Google CEO Eric Schmidthttp://blogs.wsj.com/corporate-intelligence/2013/02/01/the-future-according-to-eric-7-points/
  32. 32. Geotag ImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 32
  33. 33. Leverage YouTubeCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 33Optimize files names.Close-caption all videos.http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/
  34. 34. Tweet. Tweet. Tweet.COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 34Helpscontent getindexedfaster; Cutsindex time by50%.http://www.mediabistro.com/alltwitter/google-index-content_b36020
  35. 35. Identify Social InfluencersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 35
  36. 36. Chase the NumbersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 36http://www.flickr.com/photos/teosaurio/3392883329/
  37. 37. Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 37http://www.flickr.com/photos/aidan_jones/3117146807/
  38. 38. Questions?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 38Thank You.

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