Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Return on Engagement
1. IF you are NOT
establishing relationships in
Social Media…
THEN STOP!
2. Return on Engagement (ROE)
How Building Relationships can
be the Secret to Developing
Social Engagement
@John Lusher
Orange County Social Media Summit
#OCSMS
3. Do You Remember?
The first time you
tweeted or your first
follower?
Your first LIKE, Video
or Blog Post?
When you first learned
what an avatar is?
4. Without Engagement…What
Happens?
Social media fails
Business owners
become frustrated
Our industry suffers
5. Numbers Do Not Drive
Engagement!
Numbers in social media DO NOT equal
engagement!
Relationships return engagement to you.
To your brand.
18. Contact Me
Website: http://johnlusher.com/
Call me: 540-314-7145
Email: John@JohnLusher.com
Look for me on your favorite social platform!
Editor's Notes
Thank you to the entire team behind #OCSMS for inviting me to participate in this event and to deliver a keynote. I am honored to be here on the stage with such dynamic speakers and panelists along with an amazing audience!! I focus on ROE or Return on Engagement instead of ROI or Return on Investment. Are these interchangeable? On some levels they are, but I believe that engagement drives everything including realizing an ROI. Rochelle mentioned that she would like for me to tackle this topic because, in her words "John can post anything and get 50 likes" Well, not exactly.....but I do believe ENGAGEMENT is everything! The question is, how do we achieve that engagement? What is the best way to make sure that we are engaging fans, followers Pinners, viewers in this social medium we live in? Let's dive in and find out!
Do you remember? How did that feel? How was it to have those small, at the time, victories? Felt good, didn’t it? Take those small victories, build on them, teach others, build, teach, realize.
Before we jump into how, let's look at what happens if we fail to engage. Without engagement in social media, business owners become frustrated because they do not see a return. Much like they have been frustrated because years ago they were told they needed a website. They created one, typically without a strategy and in many cases, it's still sitting there as online brochure. Businesses do not see a return when efforts fail to engage. When It fails to connect with the intended audience, the audience stops paying attention. Our attention spans are shorter than ever, so if we are not consistently engaging our audience.....something or someone else is! Our industry suffers and gets bad press. We all lose business. In some cases…..the business ceases to exist.
Anyone can create a large following. Anyone can pay for fans, followers, LIKES or views. Post a project on Freelancer.com or Fiver.com, pay for it and you have the “magical numbers” some people in social media want to see. The number of followers DO NOT equal engagement or a RETURN on any engagement!! To me, Numbers mean nothing. If someone engages with me or offers compelling and relevant content, it doesn't matter if they have 2 or 200,000 followers. So, STOP FOCUSING ON NUMBERS!
So the question comes up; how do you build engagement? Anyone? You build engagement by building strong relationships!!!
Building relationships with friends, co-workers, colleagues, family, neighbors, etc. Build your alliances; my local one, my online ones. They can help you, promote what you are involved with, they can help with ideas, they can support, posts, retweets, etc. Build your engagement
Consistently Connect: the proliferation of social media profiles and platforms have made this easier than ever and harder than ever. Whether your preference is Twitter, Facebook, LinkedIn, Pinterest, YouTube, your blog or something else, , you must consistently connect and provide valuable content for your alliance members and to those valuable relationships. Promote Others - spend considerable time online promoting others in your alliance or network. Open up your network to the people that you trust, respect and recommend. We all have different alliances & networks and promoting others to your alliance is beneficial to all. Value and Respect Your Relationships - if your alliance doesn’t want to promote someone you believe in, respect their wishes. If they do not want to take part in a project you are involved with, it’s okay. It just may not be for them or their network; so respect your alliance and do not take advantage of them!
Meet Regularly - this can be accomplished by meeting for coffee, lunch or a business meeting at their place of business. Actually meeting at their place of business is a good idea; you can learn more about how to promote them! This will also enable you to see their environment and what is important to them. For valuable members of your alliance, scheduled regular meetings; do not leave this to chance! I am part of a local alliance that meets every two weeks for lunch and to review what we are working on and how we can help each other. Make Connections – much like promoting others, you can work to make connections for your alliance members. Who do they need to meet? What itch of theirs can you scratch by making introductions? A networking function, such as a BNI meeting or a chamber of commerce mixer is a great method for accomplishing this. Take one of your alliance members with you and introduce them! Never Assume – just as your time is valuable, so is the time for your alliance members. Never assume that they have time to just chat by stopping by their office. Respect their time and what they do and never assume!
How do I achieve my level of engagement? I work at it every single day. If you follow me on Titter or other platforms, you realize that I am on these social sites most every day. I engage and talk with my network; I promote them, I work do do things for them. I use most every social platform, not only to learn the platform but to know how to engage and how to recommend them for my clients. PROMOTE PROMOTE PROMOTE! I try to do more promoting than anything else. My relationship stories. I have a couple of personal relationship stories to tell you. I could easily tell you how I have gained new clients through social media engagement. The fact is, that is how I find most of the clients that I work with; through social engagement. But these stories shift the focus to the personal side of engagement…..while combining business. About a year and a half ago, a friend and former co-worker of mine committed suicide. This person was actually the man responsible for me becoming a Mac person. I purchased my first Mac from him. It was a PowerBook G4. We worked together, he referred to me as a sales weasel and he was my go to Mac guy. All of us that knew him were shocked and extremely saddened by the loss of our friend. Well, if you know me, you know I am pretty transparent. I posted on Facebook about his memorial and shared memories of our friend. Later that night; I attended a Tweet-up and Social gathering with some friends……one of those things that would hopefully help me to feel better or get my mind off of the events of the day. >>>> Julianne (the Jewelry Lady ) buying my dinner…..etc. Now, my next personal social media story is a happier one. It involves why I am here. I stand before you thanks to the relationships that have been developed with three sisters that you know and love………..
A tip of the hat to Rochelle, Haley and Chelsey. In case you don’t know, on Twitter I refer to them as the #OCAngels (a take off on Charlies angels) and of course, I am Charlie. :) Thank you Rochelle, Haley and Chelsey!
Check out your FB timeline: Who is liking and commenting on your posts? Spend some time promoting those individuals, their business pages, their YouTube accounts. Thank those that Retweet you. Always. Always. Always. John’s Law: Spend one day per week focusing on someone else's goals other than your own. Spend one day promoting others, focusing on helping them before yourself.
