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Webinar Wednesday: Troubles With Facebook? Ideas For Overcoming Them

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With all the changes in Facebook, it’s getting harder and harder to reach your fans and followers. Many small businesses are frustrated by the decline in engagement, exposure and traffic. During this webinar, we will talk about ways to overcome this Facebook void.

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Webinar Wednesday: Troubles With Facebook? Ideas For Overcoming Them

  1. 1. ! Troubles With Facebook? Ideas To Overcome Them Presenter: Stephanie Redcross Live Session ! Date: Aug 13, 2014 ! Time: 11am PT/ 2pm ET
  2. 2. The Sad Facts About Facebook 1. Avg. of 16% Of Fan Will See Your Post: Gone are the days when fans were waiting to see your post. 2. Facebook Wants To Sell Ads: There’s nothing wrong with a Boost, however, it’s hard for small business to survive this way. 3. Facebook Isn’t Dead, Just Harder: Reevaluate your Facebook strategy. Focus on lead generation 4. Diversify Social Media: Don’t rely solely one Social Media platform Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday Webinar Wednesday
  3. 3. #1: Use Facebook As A Page 1. 30 Minute Each Week: Post comments, interaction and share content. 2. Follow Local Pages: Interact with potential partners, clients or organizations on their Facebook pages. 3. Create Brand Recognition: Create awareness so other business are willing to share your content Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday Webinar Wednesday
  4. 4. #2: Facebook Experiment Webinar Wednesday 3 or 5 Day Experiment! ! Pick 3 to 4 Types Of Post! Photos! Links! Status Updates! Tips! Questions! ! Pick 3 to 4 Times Of Day To Post! Use Insights To Select Times Type Time Reach Like Comments Shares Photo 10am 800 10 30 28 Photo 2pm 7K 80 40 44 Photo 6pm 250 5 2 12 Links 10am 500 55 25 23 Links 2pm 3K 100 40 50 Links 6pm 150 5 10 20 Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday
  5. 5. #3 Embedded Post Webinar Wednesday ‣ Add Facebook Post To Blog Instead Of A Screenshot! ‣ Generate Conversation Around Facebook Post! ‣ Add Facebook Feedback/ Testimonials! ‣ Create Interaction On Your Website! ‣ Embed Giveaway or Contest Post Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday
  6. 6. Webinar Wednesday #4: Participate In Groups ‣ Create A List Of Groups To Monitor! ‣ Help Desk Approach! ‣ Build Rapport! ‣ Share Popular Post! ‣ Understand Trends Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday
  7. 7. Webinar Wednesday #5: Quick Hits ❖ Image Optimization For Links! ❖ Tagging In Comments & Post! ❖ Cross Promotions (other social media)! ❖ Email Marketing Campaigns (Push comments to Facebook)! ❖ Create Videos Showing Follows How To Get Notifications! ❖ Post About Trending Topics! ❖ Respond To Comments Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday
  8. 8. ! Troubles With Facebook? Ideas To Overcome Them Presenter: Stephanie Redcross Live Session ! Date: Aug 13, 2014 ! Time: 11am PT/ 2pm ET

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