Social Networking: Quick Overview Based on the Five Part Networking Success Plan (tm)

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  • Powerful thing about social media = where else can you have people eagerly sign up to receive daily messages from you. Phone calls. Letters. Emails. Radio and TV can do the same but definitely NOT For Free
  • My qualifications. I didn’t quite start this young, but I did have an Atari 1200 XL at age 14. LinkedIn since 2006. 1000+friends on Facebook, blogging since 2006, 2800 followers on Twitter. And on the F2F networking side, over 2000 events in the last seven years.
  • Therefore: Using Social Media means that you are still NETWORKING, you’re just using a different forum. None of you need a lesson on how to network, but I want to give you a very simple networking strategy that you’ve never heard before. It applies not only to face to face business networking, but you can then apply it to social networking.
  • Intended for individuals. Facebook Terms of Service. If you use this for a NON person, they can legitimately cancel your account. Limits you to 5,000 friends. You can create lists of your friends. If you’re using the default privacy NO ONE can see the updates unless they become your friend. You have to respond to each friend request, I.e. they have to wait for you to respond.
  • Unlimited. Ability to message Fans. VISIBLE to everyone.
  • Fan Pages are Searchable!!
  • Extremely annoying when people send me friend requests and I have NO idea who they are. I suspect many of them just want to sell me something.
  • Clovis Chamber: on Twitter, moving them toward member sites & info. success with Mixer attendance. Membership drive.
  • Social Networking: Quick Overview Based on the Five Part Networking Success Plan (tm)

    1. 1. Using Social Media to Build Your Lists, Grow Your Organization and Generally Accomplish “Good Stuff” for Free! Presented by Beth Bridges The Networking Motivator ™
    2. 3. Social Media vs Social Networking <ul><li>Social Media are the tools you use on line such as Facebook, TweetDeck and Ping.fm </li></ul><ul><li>Social Networking is what </li></ul><ul><li>you do with the tools </li></ul>
    3. 4. The Five Part Networking Success Plan ™ <ul><li>Believe It </li></ul><ul><li>Go Places </li></ul><ul><li>Meet People </li></ul><ul><li>Give Value </li></ul><ul><li>Stay Connected </li></ul>
    4. 5. Believe It Why do YOU want to use it?
    5. 6. Go Places
    6. 7. Facebook Pages <ul><li>Personal Page </li></ul><ul><li>Fan Page </li></ul><ul><li>Group </li></ul>
    7. 8. Personal Page
    8. 9. Fan Page
    9. 10. Why Create A Fan Page? <ul><li>People can “Like” you 24/7 without waiting </li></ul><ul><li>Insights </li></ul><ul><li>Reviews and events </li></ul><ul><li>Send updates to fan inboxes </li></ul><ul><li>Multiple admins </li></ul><ul><li>SEOSEOSEOSEOSEOSEOSEOSEO!! (fan pages are searchable ) </li></ul>
    10. 12. Meet People <ul><li>Who should I friend? </li></ul><ul><li>Do’s & don’ts </li></ul><ul><ul><li>Don’t friend friends of friends unless you have a connection beyond that friend </li></ul></ul><ul><ul><li>Do say why you are friending them </li></ul></ul><ul><ul><li>Do use the lists </li></ul></ul><ul><ul><li>Don’t sell on your personal page </li></ul></ul>
    11. 13. Give Value <ul><li>What to post (and not to post) </li></ul><ul><li>On your personal page: </li></ul><ul><ul><li>NOT: Anything to do with your bodily fluids </li></ul></ul><ul><li>On your fan page </li></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Information (events, specials, related news) </li></ul></ul>
    12. 14. Stay Connected <ul><li>Commit to daily participation </li></ul><ul><ul><li>… or almost every day. Once a week is NOT enough. </li></ul></ul><ul><li>Move them to monetize </li></ul><ul><ul><li>(Thank you Peter Lang) </li></ul></ul>
    13. 15. Thank you! <ul><li>For Clovis Chamber events and invites www.Facebook.com/ClovisChamber </li></ul><ul><li>To learn more about the Five Part Networking Success Plan™ become a fan on Facebook www.facebook.com/thenetworkingmotivator </li></ul><ul><li>Subscribe to my free weekly newsletter at www.BethBridges.com </li></ul>

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