Summit HOW TO master Facebook's News Feed
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Claudia Titolo
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Summit HOW TO master Facebook's News Feed
- 1. How to Master Facebook’s Newsfeed
- 2. How the Newsfeed Works
- 3. If nobody “Likes” your updates, (or comments), nobody will even see your updates in their News Feeds Three points to consider: -How long ago was it posted? -Does this user interact with you often? -How interactive are the engagements with the post? 3 6/14/2011 Be Likeable! Rise to the top of the News Feed by literally being likeable!
- 5. Find Your Voice! Who do you want your brand to be? Funny? Enthusiastic? Friendly? Serious? Young?
- 6. If you build it, will they come? Facebook = opportunity to be where the people are BUT… • How will you engage without being annoying? • How will you provide value? • How will you see a return?
- 7. Call to Action Give users a reason to interact with you! Asking users to simply “like” a post is an easy way to ask them to interact with you! As crazy as it sounds, users will be more likely to interact with your post just because they see the word “like”.
- 8. Ask Questions Questions are asking for a response. This raises your interactivity level, and grows your page.
- 9. Provide Value Learn about your audience, and post about topics they care about! Don’t just try to sell to your fans! Give them a reason to keep coming back.
- 12. Contests When running a contest, not only will you see an increase in interaction, but you’ll also notice an increase in page views. If the winner is based on voting, fans will consistently check your page to see their standing.
- 14. In 9 out of 10 cases, status updates that posed a question directly to fans were up to 6 times (on average 2x) as engaging as “other updates”.*On one page, we found a “like this” update that was actually 26.6 times more engaging than “other updates”.
- 15. When Should You Post?
- 17. Ask Questions
- 18. Provide Value
- 19. Multi Media Content: videos, links, photos
- 20. Run Contests
- 21. Be Likeable
- 22. Post during high-traffic times: 11am EST and 3pm ESTBy creating response-friendly content, you are more apt to get into the news feed! 15
Editor's Notes
- Discuss algorithm and discuss how new products are weighted differently (i.efb place/questions tool/anything else they come up with)
- MORE DETAIL ABOUT ALGORITHM
- DISCUSS HAVING A PRETTY PAGE IS GREAT AND ALL BUT IT TAKES MORE THAN FUN APPS AND PRETTY WELCOMES
- Explain that “like” button is an easy action
- Discuss post regular updates with a q and then using q tool (Why the questions tool works- same concept as telling people to “like” your post
- Talk about marketing post bt making sure to make them fun, relevant, with an easy call to action
- Obviously these things stand out- I want to show livestream- although it doesn’t affect the newsfeed immediately it give fans reasons to share your page!
- Contests increase interaction because people want to talk about it especially if they’re trying to get friends to vote for them
- -Explain that 11est/12est is lunch for nyc and morning for west coast- people check fb in the morning and during lunch…3:00 is lunch for west coast and a time when nyers get restless at work…-If they’ve been listening at all though, they’ll know that this isn’t relevant to everyone. Who is their audience?! Teachers? Then these times probably won’t work, moms (these times probably work), etc.
- THIS LAST SLIDE WILL BE A RECAP SLIDE- THIS IS NOT DONE