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How to Use Facebook for Your Nonprofit

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If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.

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How to Use Facebook for Your Nonprofit

  1. 1. Creating an Effective Facebook Page for Your Non-Profit
  2. 2. Why Create a Facebook Page? <ul><li>It's a free way to promote your NPO. </li></ul><ul><li>It helps you engage with current and potential supporters. </li></ul><ul><li>Pages show up high in search engine results, giving your organization better visibility. </li></ul><ul><li>It helps you “spread the word” online. </li></ul>
  3. 3. Why Create a Facebook Page? <ul><li>Connect with current and future supporters. </li></ul><ul><li>According to Facebook: </li></ul><ul><ul><li>Over 75 million people are supporters of non-profit Pages. </li></ul></ul><ul><ul><li>There are more than 100,000 non-profits using Facebook. </li></ul></ul>
  4. 4. Getting Started <ul><li>Click the link at the bottom of the sign-up form to create your “page.” </li></ul>
  5. 5. Select “Company Organization, or Institution”
  6. 6. Select “Non-Profit Organization”
  7. 7. Add Your Profile Picture <ul><li>Make sure the file is under 4 MB. </li></ul>
  8. 8. Add Your Profile Picture <ul><li>Width: 200 px. </li></ul><ul><li>Allow for 12 px border. </li></ul><ul><li>Height is flexible. </li></ul><ul><li>Thumbnails are always square. </li></ul><ul><ul><li>50 x 50 </li></ul></ul>
  9. 9. Get Fans SKIP THIS STEP! <ul><li>Save this for later when your profile is complete. </li></ul>
  10. 10. Add Basic Info
  11. 11. Getting Started with Your Page <ul><li>Follow the steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more. </li></ul>
  12. 12. Page Building Tips <ul><li>Be concise. </li></ul><ul><li>Sell the FB page rather than your organization: </li></ul><ul><ul><li>What value will supporters get from becoming fans? </li></ul></ul><ul><li>Use social plug-ins on your website to let people know about your Facebook page. </li></ul><ul><li>Create a home page using the Static HTML app. </li></ul>
  13. 13. Status Updates <ul><li>Tips: </li></ul><ul><ul><li>Post blog updates, leading questions, polls, news, events, etc. </li></ul></ul><ul><ul><li>Limit your posts to 2-3 per day. </li></ul></ul><ul><ul><li>Keep requests for fund-raising to a minimum. </li></ul></ul><ul><ul><li>Create an editorial calendar. </li></ul></ul>
  14. 14. Status Updates Con'd <ul><li>Tips: </li></ul><ul><li>Use a first-person voice. </li></ul><ul><li>Educate supporters. (Share statistics, graphs, etc.) </li></ul><ul><li>Mix it up: Use video, pictures, podcasts, and interviews to generate a viral response. </li></ul><ul><ul><li>Take photos/video from your events. </li></ul></ul><ul><ul><li>Give a behind-scenes glimpse of your organization. </li></ul></ul><ul><li>Share other people’s content if you think it’s of interest to your fans. </li></ul><ul><li>Ask questions that require short answers. </li></ul>
  15. 15. Status Updates Con'd <ul><li>Tips: </li></ul><ul><li>Share other people’s content if you think it’s of interest to your fans. </li></ul><ul><li>Ask questions that require short answers. </li></ul><ul><li>Respond to comments. </li></ul><ul><li>Comment on other people's posts. </li></ul><ul><li>Solve problems. </li></ul><ul><li>Turn negative comments into opportunities. </li></ul><ul><li>Integrate with Twitter, Flickr, YouTube and other social media sites (Hootsuite). </li></ul>
  16. 16. Discussions Tab <ul><li>A great way to generate conversations with fans. </li></ul><ul><li>Post questions that make people want to respond. </li></ul>
  17. 17. Notes Tab <ul><li>Notes can be used for articles you've written. </li></ul><ul><li>Acts like a blogging space. </li></ul><ul><li>I wouldn't advise using this in place of a blog, though. </li></ul>
  18. 18. Helpful Apps <ul><li>Events </li></ul><ul><li>Causes </li></ul><ul><ul><li>Your organization must be in GuideStar.org for you to be able to use Causes. </li></ul></ul><ul><ul><li>Donate to your own cause to get the ball rolling. </li></ul></ul><ul><li>FundRazr (works through PayPal) </li></ul><ul><li>Polls/Questions </li></ul><ul><li>Static HTML </li></ul><ul><li>Involver </li></ul><ul><ul><li>2 free apps </li></ul></ul>
  19. 19. Promoting Your Page <ul><li>Invite friends! (But only friends who might have an interest in your NPO.) </li></ul><ul><li>Encourage them to share, spread the word, and comment! </li></ul>
  20. 20. Promoting Your Page <ul><li>Use the Like Button on your website! </li></ul><ul><li>Or try a “Like Box.” </li></ul>
  21. 21. Promoting Your Page with Ads <ul><li>Create Ads </li></ul><ul><li>Warning: This costs $! </li></ul><ul><li>Pay per click or impression. </li></ul><ul><li>Target a specific demographic. </li></ul><ul><li>Track your results. </li></ul>
  22. 22. Insights <ul><li>Metrics are key to the success of any social media campaign. </li></ul><ul><li>Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts. </li></ul>
  23. 23. Is Facebook Worth It? <ul><li>Like any marketing effort, your Facebook campaign won't succeed if you don't: </li></ul><ul><ul><li>Make a time commitment. </li></ul></ul><ul><ul><li>Respond to comments. </li></ul></ul><ul><ul><li>Track your results. </li></ul></ul><ul><ul><li>Know your audience. </li></ul></ul><ul><li>But if you start posting content that matters to your customers, the potential for going “viral” and getting immediate feedback can be make it worth the investment. </li></ul>
  24. 24. Resources <ul><li>Facebook Best Practices for NPOs (pdf). </li></ul><ul><ul><li>https://facebook-inc.box.net/shared/tgft7ujmsp </li></ul></ul><ul><li>Nonprofit Tech 2.0 </li></ul><ul><ul><li>http://nonprofitorgs.wordpress.com/ </li></ul></ul>
  25. 25. Good luck! Find me at: [email_address] 828.290.9314 www.bullseyewriting.com Facebook Page: Bull's-Eye Writing & Editing Services Twitter: @BullsEyeWriting

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