Social Media: Personal and Professional

589 views

Published on

Keynote presentation from CASE ASAP 2014.

Published in: Education
  • Be the first to comment

Social Media: Personal and Professional

  1. 1. m Social Media Personal and Professional Development
  2. 2. m
  3. 3. m
  4. 4. m Loud. Messy. Directionless.
  5. 5. m 56%of adults don’t actively think about the consequences of their online activities.
  6. 6. m 14%of adults say they have experienced negative consequences due to online activities by others.
  7. 7. m 46%of 14-17 year olds regret something they posted online.
  8. 8. m We need to care.
  9. 9. m We all cast shadows.
  10. 10. m
  11. 11. m Meet Leah.
  12. 12. m IMAGE: IMGUR, PASTLIGHTSPEED
  13. 13. m We all leave footprints.
  14. 14. m Meet Chris.
  15. 15. m
  16. 16. m
  17. 17. m
  18. 18. m You have a choice to make.
  19. 19. m
  20. 20. m
  21. 21. m
  22. 22. m We don’t get to decide our personal or professional brand.
  23. 23. m … but we can influence it.
  24. 24. m Be proactive.
  25. 25. m Start here
  26. 26. m
  27. 27. m What do I want?
  28. 28. m Engage alumni Create, sustain, improve brand image Increase awareness, advocacy, rankings Engage current students Build internal community 0 20 40 60 80 100 49 56 61 77 84
  29. 29. m Select and optimize.
  30. 30. m Network Uses Ideas Facebook Personal Chose profile picture and timeline wisely. Watch privacy. Twitter Networking Engage and listen and share from other networks. LinkedIn Professional Presence Establish thought leadership. Google+ Search Own the conversation. Pinterest Find What You Love Use repins as a public vision of who you are. Instagram Visual Capture and present your visual world. Vine 6 Seconds Showcase your fun side.
  31. 31. m Facebook Twitter LinkedIn YouTube Instagram Flickr Blogs Pinterest Google+ Institutional site that aggregates SNS* Social communities from vendors* Vimeo Community created inhouse* Tumblr Vine Geosocial service WhatsApp 0 20 40 60 80 100 1 6 9 9 10 16 17 19 26 26 34 37 42 68 76 82 95
  32. 32. m Facebook Twitter YouTube LinkedIn Instagram 0 20 40 60 80 100 2 17 22 32 81 14 36 22 58 90 Most successful for overall goals Most successful for fundraising
  33. 33. m
  34. 34. m
  35. 35. mfacebook.com/friends/organize
  36. 36. m 14X 15X
  37. 37. m 13X 42%
  38. 38. m 13XBody Level One Body Level Two Body Level Three Body Level Four Body Level Five
  39. 39. m Get involved.
  40. 40. m
  41. 41. m
  42. 42. m
  43. 43. m
  44. 44. m Build credibility. Expand your network. Target communication.
  45. 45. m
  46. 46. m #caseasap14 #casesmc #fundchat #ypnpChat #sachathat
  47. 47. m
  48. 48. m Lead.
  49. 49. m “Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.” ! Seth Godin
  50. 50. m Ask Yourself What makes me compelling? What makes me unique? What makes me great?
  51. 51. m Tell that story.
  52. 52. m Emotion. Social proof. Practical value.
  53. 53. m
  54. 54. m Thank you.
  55. 55. m Questions?

×