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HOW TO CREATE A SOCIAL MEDIA
PLAN FROM SCRATCH?
WORKSHOP:
Join the conversation on TWITTER #EAFOL16
SPEAKER
Heba AlSamt
Digital Media Director of TV and
Radio at DMI
President/ Founder Social
Media Club UAE
@HEBAALSAMT
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
AGENDA
▸Why do we need a social media plan?
▸4 steps to a social media pla...
“SOCIAL MEDIA IS NOT ONLY
MORE COST-EFFICIENT THAN
ADVERTISING. BUT IT ALSO
OFFERS GREAT OPPORTUNITIES
FOR INNOVATIVE ENGA...
A SOCIAL MEDIA PLAN OUTLINES
YOUR GOALS, STRATEGIES AND
ACTION PLAN TO ENSURE YOUR TIME
HAS TANGIBLE BENEFITS TO YOUR
BRAN...
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THE 4 - STEP PLAN
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THE 4 - STEP PLAN
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THE 4 - STEP PLAN
AUDIT YOUR
SOCIAL MEDIA
STEP 1
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Find all of the social profiles you have and who runs them.
Address any...
ALIGN GOALS
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Make the goals specific, measurable, attainable, relevant
and time base...
DON’T ASSUME THAT YOU
HAVE TO BE ON ANY SOCIAL
MEDIA NETWORK.
MAKE SURE THAT YOUR
TARGETED AUDIENCE ARE ON
THEM FIRST!
FISH
WHERE THE
FISH ARE ..
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
Three key points before selecting your social network profiles:
1. Underst...
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
SELECT THE RIGHT SOCIAL NETWORKS
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
SELECT THE RIGHT SOCIAL NETWORKS
DEVELOP
GAME PLAN
STEP 2
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
Steps to take:
1. Identify the right content for your brand
2. Create a co...
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
Steps to take:
1. What is your brand positioning and tone of voice?
2. Wha...
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
CONTENT STRATEGY - RULE OF THIRDS
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Decide on dates, time, author, audience and social network
2. Develop c...
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THEME STRATEGY EXAMPLE: RESTAURANT
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
CREATING CONTENT CALENDAR
DRIVING
ENGAGEMENT
STEP 3
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
It simply means responding to your target market in a way that
evokes a re...
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Manage all your social content in one place & share with
teams
2. Sched...
MEASURE RESULTS
& IMPROVE
STEP 4
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
IDENTIFY RIGHT METRICS TO MEASURE
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Select social media analytics tools, such as Google
Analytics & Hootsui...
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Best performing posts
2. Engagement
3.Traffic
WHAT TO MEASURE?
SUMMARY
HE WHO FAILS
TO PLAN,
PLANS TO
How To Create A #SocialMedia Plan From Scratch
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How To Create A #SocialMedia Plan From Scratch

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If you enter into social media without a plan, you will fail. Period.
You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.

Published in: Social Media

How To Create A #SocialMedia Plan From Scratch

  1. 1. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? WORKSHOP: Join the conversation on TWITTER #EAFOL16
  2. 2. SPEAKER Heba AlSamt Digital Media Director of TV and Radio at DMI President/ Founder Social Media Club UAE @HEBAALSAMT
  3. 3. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? AGENDA ▸Why do we need a social media plan? ▸4 steps to a social media plan ▸Q&A
  4. 4. “SOCIAL MEDIA IS NOT ONLY MORE COST-EFFICIENT THAN ADVERTISING. BUT IT ALSO OFFERS GREAT OPPORTUNITIES FOR INNOVATIVE ENGAGEMENT WITH YOUR CUSTOMERS.” Richard Branson HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
  5. 5. A SOCIAL MEDIA PLAN OUTLINES YOUR GOALS, STRATEGIES AND ACTION PLAN TO ENSURE YOUR TIME HAS TANGIBLE BENEFITS TO YOUR BRAND OR BUSINESS.
  6. 6. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? THE 4 - STEP PLAN
  7. 7. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? THE 4 - STEP PLAN
  8. 8. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? THE 4 - STEP PLAN
  9. 9. AUDIT YOUR SOCIAL MEDIA STEP 1
  10. 10. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? 1. Find all of the social profiles you have and who runs them. Address any content issues. 2. Use Google and the social media platforms to find anyone using your brand. 3. Determine what social networks you want to focus on. SOCIAL MEDIA AUDIT
  11. 11. ALIGN GOALS HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
  12. 12. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? 1. Make the goals specific, measurable, attainable, relevant and time based 2. Avoid goals that only focus on Likes and Followers 3. Align goals with overall business goals SET SMART GOALS
  13. 13. DON’T ASSUME THAT YOU HAVE TO BE ON ANY SOCIAL MEDIA NETWORK. MAKE SURE THAT YOUR TARGETED AUDIENCE ARE ON THEM FIRST!
  14. 14. FISH WHERE THE FISH ARE ..
  15. 15. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? Three key points before selecting your social network profiles: 1. Understand your target audience (age, location, lifestyle) 2. Ensure you know how social fits into your marketing program 3. Understand your tone & brand SELECT THE RIGHT SOCIAL NETWORKS
  16. 16. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? SELECT THE RIGHT SOCIAL NETWORKS
  17. 17. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? SELECT THE RIGHT SOCIAL NETWORKS
  18. 18. DEVELOP GAME PLAN STEP 2
  19. 19. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? Steps to take: 1. Identify the right content for your brand 2. Create a content calendar 3. Publishing content efficiently DEVELOP CONTENT STRATEGY
  20. 20. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? Steps to take: 1. What is your brand positioning and tone of voice? 2. What issues are important to your brand? 3. What is your community interested in when they aren’t talking about your brand or directly to you? 4. Historical performance: What content has worked and what hasn’t? HOW TO DECIDE ON CONTENT TO POST
  21. 21. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? CONTENT STRATEGY - RULE OF THIRDS
  22. 22. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? 1. Decide on dates, time, author, audience and social network 2. Develop content topics 3. Allocate content to different types of posts 50% of content links back to blog 25% curated from another source 20% drives content related to your business 5% is related to HR and company CREATING CONTENT CALENDAR
  23. 23. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? THEME STRATEGY EXAMPLE: RESTAURANT
  24. 24. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? CREATING CONTENT CALENDAR
  25. 25. DRIVING ENGAGEMENT STEP 3
  26. 26. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? It simply means responding to your target market in a way that evokes a response WHAT IS ENGAGEMENT?
  27. 27. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? 1. Manage all your social content in one place & share with teams 2. Schedule your content daily 3. Schedule pre-event posts PUBLISH CONTENT EFFICIENTLY
  28. 28. MEASURE RESULTS & IMPROVE STEP 4
  29. 29. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? IDENTIFY RIGHT METRICS TO MEASURE
  30. 30. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? 1. Select social media analytics tools, such as Google Analytics & Hootsuite Analytics. 2. Create a custom report and determine how frequently you will review social media metrics HOW TO MEASURE?
  31. 31. HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH? 1. Best performing posts 2. Engagement 3.Traffic WHAT TO MEASURE?
  32. 32. SUMMARY
  33. 33. HE WHO FAILS TO PLAN, PLANS TO

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