Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...Nick Kellet
The Infosnacker's Guide to the Galaxy Embracing Short Form, Ephemeral and Realtime Content Strategies
Don’t panic and carry a towel. Winners are grabbing your attention with less content: short form video, textified images, listlicles, audio soundbites and infographics.
Discover tools and techniques to master short-form media in all the different digital formats. Words, videos and audio all have their long forms, but short and snappy wins today. Learn how to start short to earn longer bursts of attention.
Masterfully design content that’s repurpose-ready for omni-channel transformation. Speak to different types of learners. Learn tools to tell your story in snack-size bites for the full spectrum of media. Embrace your content graph and snacker thinking. Nothing is impossible, just highly improbable.
#LAVACON2014 #content #strategy #event
This document discusses shareable content formats and platforms. It lists features of shareable content like being embeddable, shareable, social, and collaborative. It then lists various content formats like audio, slides, lists, graphics, social posts, and documents. For each format it provides examples of common uses and platforms to share that format. It also lists pros and cons of each format.
This document outlines six truths about social media and digital media in 2015. It discusses how 1% of users create content, 9% contribute, and 90% consume content as lurkers. It also addresses how social media and content platforms require different strategies, and how brands should approach social media and digital media using Maslow's hierarchy of needs as a guide to focus on competency over tools. The final truth discusses embracing social media instead of resisting it.
Social Media is a much used term.
Beneath the name the categories of tools have emerged and evolved. This deck explains how Social Media is two things and how these two things are both very similar AND very different.
Treat them the same at your peril.
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
I recently learned people weren't picking their media platforms wisely (or using them at all).
I knew people picked tools poorly, so I’m not sure why I was surprised.
These were people I’d assumed would know how to choose.
So then I realized, that’s the problem I’m experiencing with Listly.
If more people got media, more people would get Listly.
Hence the idea for this deck was born.
I’ve also found it valuable to recap + retell things you’ve already told.
Complex ideas get easier to tell as you seek out the perfect metaphor.
There’ no doubt media is complex + someone needs to make it simpler
Google+ Guide for beginners. Google+ is the latest social media innovation with several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. We’ll go through each feature.
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...Nick Kellet
The Infosnacker's Guide to the Galaxy Embracing Short Form, Ephemeral and Realtime Content Strategies
Don’t panic and carry a towel. Winners are grabbing your attention with less content: short form video, textified images, listlicles, audio soundbites and infographics.
Discover tools and techniques to master short-form media in all the different digital formats. Words, videos and audio all have their long forms, but short and snappy wins today. Learn how to start short to earn longer bursts of attention.
Masterfully design content that’s repurpose-ready for omni-channel transformation. Speak to different types of learners. Learn tools to tell your story in snack-size bites for the full spectrum of media. Embrace your content graph and snacker thinking. Nothing is impossible, just highly improbable.
#LAVACON2014 #content #strategy #event
This document discusses shareable content formats and platforms. It lists features of shareable content like being embeddable, shareable, social, and collaborative. It then lists various content formats like audio, slides, lists, graphics, social posts, and documents. For each format it provides examples of common uses and platforms to share that format. It also lists pros and cons of each format.
This document outlines six truths about social media and digital media in 2015. It discusses how 1% of users create content, 9% contribute, and 90% consume content as lurkers. It also addresses how social media and content platforms require different strategies, and how brands should approach social media and digital media using Maslow's hierarchy of needs as a guide to focus on competency over tools. The final truth discusses embracing social media instead of resisting it.
Social Media is a much used term.
Beneath the name the categories of tools have emerged and evolved. This deck explains how Social Media is two things and how these two things are both very similar AND very different.
Treat them the same at your peril.
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
I recently learned people weren't picking their media platforms wisely (or using them at all).
I knew people picked tools poorly, so I’m not sure why I was surprised.
These were people I’d assumed would know how to choose.
So then I realized, that’s the problem I’m experiencing with Listly.
If more people got media, more people would get Listly.
Hence the idea for this deck was born.
I’ve also found it valuable to recap + retell things you’ve already told.
Complex ideas get easier to tell as you seek out the perfect metaphor.
There’ no doubt media is complex + someone needs to make it simpler
Google+ Guide for beginners. Google+ is the latest social media innovation with several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. We’ll go through each feature.
This document discusses using photos on social media to increase engagement. It recommends sharing photos that evoke emotions and focusing on platforms like Facebook where images that generate responses perform best. Different networks should be engaged with in different ways, such as adding descriptions to Pinterest images and live tweeting events on Twitter. Crowdsourcing photos from users can increase content but requires promoting submissions. Verification and copyright issues may arise from user-generated photos.
Beginners Guide to Google+ for Social SellingInsideView
Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.
Google Plus Guide intermediate level. Google+ is the latest social media innovation. Here we optimize your Google profile for search, take a closer look at your privacy settings and offer more advanced tips.
Google+ is a social media platform that allows users to connect with others through circles and share content like text, images and videos. It has over 540 million monthly active users. Key aspects of Google+ include circles to organize connections, a profile page to create an identity, and the ability to post and share content with select circles or publicly. The guide outlines how to set up a profile, circles, cover photo and begin posting on Google+ streams and communities. Consistent posting and use of hashtags and relevant links can help optimize content discovery on Google+.
Our first webinar covers the basics of social media engagement. Susan Tenby will cover how to create a community of followers from the ground-up, including how to identify evangelists, and how to publish and engage on Twitter, Facebook and Linkedin in just a few minutes each day or week.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
The document provides tips and strategies for managing a Facebook page in 30 minutes a day or less. It outlines a weekly schedule for Facebook content posting and engagement, including dedicating specific days for: brainstorming post ideas, finding photos to accompany posts, scheduling posts in advance, liking other related pages, and brainstorming future creative content. The tips suggest engaging with what your audience is discussing, promoting upcoming events, sharing meaningful quotes, and learning from other successful Facebook pages. The goal is to consistently post varied, high-quality content while maximizing limited time.
Collaboaration tools for non profit agenciesmewren
IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
The document discusses principles for designing social websites and features. It covers understanding user needs and motivations using theories like Maslow's hierarchy and Kollock's motivations. It also discusses designing for identity, presence, reputation, relationships, activity, and viral distribution. Key elements include understanding users, identifying social objects, and choosing appropriate social features.
The document discusses principles for designing social websites and features. It covers understanding user needs and motivations using theories like Maslow's hierarchy of needs and Kollock's motivations for contributing. It also discusses designing for identity, presence, reputation, relationships, activity, and viral distribution. Key elements include profiles, groups, attention, collaborating, communicating, sharing, and optimizing signups and invitations.
The document provides guidance on using social media to promote events and engage audiences. It recommends capturing event-based content like photos, videos, and interviews to publish on platforms like YouTube, Flickr, and Facebook. The content can then be promoted through social networks, emails, and websites to generate buzz and grow fan bases. It outlines how to plan content creation and distribution, from scoping the event to post-event promotion. The goal is to give customers engaging stories to share and extend the brand's reach beyond any single event.
Our Secret Arsenal: StumbleUpon, Reddit and DiggAmy Vernon
StumbleUpon, Reddit, and Digg are social bookmarking sites that can drive traffic if used properly while contributing to the community. StumbleUpon focuses on serendipitous content discovery through algorithms and works best for images and videos. Reddit has user-run subcategories and requires being an active community member to avoid being seen as a spammer. Digg emphasizes connections with other users and requires continuous activity within a 24-48 hour window to maximize traffic.
This document outlines a strategy for a video marketing campaign on social media. It recommends setting objectives and identifying the target audience. It then provides tips for public relations, uploading to YouTube, sharing on Facebook and Twitter, paid advertising, outreach, email marketing, making it easy to share, and preparing for potential issues. The strategy was used for a Go Granny parody video by Network Solutions around the 2011 Super Bowl, which received over 60,000 YouTube views and millions of social media impressions within a week.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
This document provides tips and guidance for using Google Plus (G+). It explains that G+ incorporates information from Gmail and Google searches into one newsfeed. It discusses features like threaded messaging, video chat, and circles to organize connections. The document encourages using G+ for personal branding, professional development, and building a following for future business needs. It provides advice on setting up circles, finding relevant content, and sharing posts. Finally, it offers to provide more tips to those who connect with the author on G+.
Google+ is Google's social network that allows users to share updates, photos and videos, video chat, and organize contacts into circles. It launched in 2011 and now has over 1 billion daily items shared. Both praise and worries have been expressed about Google+'s ability to compete with other social networks and take users' time. The document provides tips on getting started on Google+ including setting up a profile, uploading photos, adding contacts and circles, and promoting a business page. Potential pros for businesses include easily organizing followers, video chatting capabilities, and targeted content sharing. Cons include having to rebuild a social network from scratch and competing for attention against many other social streams.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Thank you to the amazing group in NYC who attended my workshop for SCORE. These are the slides. Enjoy! You can send questions to me directly at ma@viralintegrity.com. I'm always here to support you.
Mary Agnes Antonopoulos is a social media strategist and speaker who provides training on using various social media platforms like YouTube, Facebook, LinkedIn, and Twitter for marketing purposes. She discusses how search engine algorithms have evolved to prioritize social connections and video content. Mary Agnes emphasizes understanding each platform's algorithm to build a global following and maximize search engine optimization, conversion, and viral reach. She provides tips for using titles, descriptions, hashtags and engagement to optimize YouTube videos. Mary Agnes also compares the benefits of Facebook pages and groups for brands.
Why Behavioral Psychology Should Inform Your Social Media StrategyCallahan
"Measure First, Make Last: A Study in Social Media Behaviors"
Social Media Content Strategist Kyle Babson's presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company's goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
This document discusses using photos on social media to increase engagement. It recommends sharing photos that evoke emotions and focusing on platforms like Facebook where images that generate responses perform best. Different networks should be engaged with in different ways, such as adding descriptions to Pinterest images and live tweeting events on Twitter. Crowdsourcing photos from users can increase content but requires promoting submissions. Verification and copyright issues may arise from user-generated photos.
Beginners Guide to Google+ for Social SellingInsideView
Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.
Google Plus Guide intermediate level. Google+ is the latest social media innovation. Here we optimize your Google profile for search, take a closer look at your privacy settings and offer more advanced tips.
Google+ is a social media platform that allows users to connect with others through circles and share content like text, images and videos. It has over 540 million monthly active users. Key aspects of Google+ include circles to organize connections, a profile page to create an identity, and the ability to post and share content with select circles or publicly. The guide outlines how to set up a profile, circles, cover photo and begin posting on Google+ streams and communities. Consistent posting and use of hashtags and relevant links can help optimize content discovery on Google+.
Our first webinar covers the basics of social media engagement. Susan Tenby will cover how to create a community of followers from the ground-up, including how to identify evangelists, and how to publish and engage on Twitter, Facebook and Linkedin in just a few minutes each day or week.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
The document provides tips and strategies for managing a Facebook page in 30 minutes a day or less. It outlines a weekly schedule for Facebook content posting and engagement, including dedicating specific days for: brainstorming post ideas, finding photos to accompany posts, scheduling posts in advance, liking other related pages, and brainstorming future creative content. The tips suggest engaging with what your audience is discussing, promoting upcoming events, sharing meaningful quotes, and learning from other successful Facebook pages. The goal is to consistently post varied, high-quality content while maximizing limited time.
Collaboaration tools for non profit agenciesmewren
IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
The document discusses principles for designing social websites and features. It covers understanding user needs and motivations using theories like Maslow's hierarchy and Kollock's motivations. It also discusses designing for identity, presence, reputation, relationships, activity, and viral distribution. Key elements include understanding users, identifying social objects, and choosing appropriate social features.
The document discusses principles for designing social websites and features. It covers understanding user needs and motivations using theories like Maslow's hierarchy of needs and Kollock's motivations for contributing. It also discusses designing for identity, presence, reputation, relationships, activity, and viral distribution. Key elements include profiles, groups, attention, collaborating, communicating, sharing, and optimizing signups and invitations.
The document provides guidance on using social media to promote events and engage audiences. It recommends capturing event-based content like photos, videos, and interviews to publish on platforms like YouTube, Flickr, and Facebook. The content can then be promoted through social networks, emails, and websites to generate buzz and grow fan bases. It outlines how to plan content creation and distribution, from scoping the event to post-event promotion. The goal is to give customers engaging stories to share and extend the brand's reach beyond any single event.
Our Secret Arsenal: StumbleUpon, Reddit and DiggAmy Vernon
StumbleUpon, Reddit, and Digg are social bookmarking sites that can drive traffic if used properly while contributing to the community. StumbleUpon focuses on serendipitous content discovery through algorithms and works best for images and videos. Reddit has user-run subcategories and requires being an active community member to avoid being seen as a spammer. Digg emphasizes connections with other users and requires continuous activity within a 24-48 hour window to maximize traffic.
This document outlines a strategy for a video marketing campaign on social media. It recommends setting objectives and identifying the target audience. It then provides tips for public relations, uploading to YouTube, sharing on Facebook and Twitter, paid advertising, outreach, email marketing, making it easy to share, and preparing for potential issues. The strategy was used for a Go Granny parody video by Network Solutions around the 2011 Super Bowl, which received over 60,000 YouTube views and millions of social media impressions within a week.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
This document provides tips and guidance for using Google Plus (G+). It explains that G+ incorporates information from Gmail and Google searches into one newsfeed. It discusses features like threaded messaging, video chat, and circles to organize connections. The document encourages using G+ for personal branding, professional development, and building a following for future business needs. It provides advice on setting up circles, finding relevant content, and sharing posts. Finally, it offers to provide more tips to those who connect with the author on G+.
Google+ is Google's social network that allows users to share updates, photos and videos, video chat, and organize contacts into circles. It launched in 2011 and now has over 1 billion daily items shared. Both praise and worries have been expressed about Google+'s ability to compete with other social networks and take users' time. The document provides tips on getting started on Google+ including setting up a profile, uploading photos, adding contacts and circles, and promoting a business page. Potential pros for businesses include easily organizing followers, video chatting capabilities, and targeted content sharing. Cons include having to rebuild a social network from scratch and competing for attention against many other social streams.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Thank you to the amazing group in NYC who attended my workshop for SCORE. These are the slides. Enjoy! You can send questions to me directly at ma@viralintegrity.com. I'm always here to support you.
Mary Agnes Antonopoulos is a social media strategist and speaker who provides training on using various social media platforms like YouTube, Facebook, LinkedIn, and Twitter for marketing purposes. She discusses how search engine algorithms have evolved to prioritize social connections and video content. Mary Agnes emphasizes understanding each platform's algorithm to build a global following and maximize search engine optimization, conversion, and viral reach. She provides tips for using titles, descriptions, hashtags and engagement to optimize YouTube videos. Mary Agnes also compares the benefits of Facebook pages and groups for brands.
Why Behavioral Psychology Should Inform Your Social Media StrategyCallahan
"Measure First, Make Last: A Study in Social Media Behaviors"
Social Media Content Strategist Kyle Babson's presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company's goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
The document discusses goals, teams, tools, and best practices for using social media. It recommends that organizations first establish goals for how social media can help achieve organizational objectives. It also stresses the importance of designating a team to manage social media efforts and ensuring they have the right voice and personality. Finally, the document provides an overview of popular social media tools like Facebook, Twitter, YouTube, and HootSuite and why tools like HootSuite are well-suited for teams managing multiple accounts.
DOs and DON'T for creating content on Facebook that your audience will actually want to share.
Replay of 9/29/15 webinar here: http://app.webinarjam.net/replay/15673/5f936b24ac/1/0
This document provides guidance on creating meaningful online connection groups through social media. It emphasizes that administrators are key to driving group goals and engagement. Content should include a variety of media like photos, videos and documents to inspire participation. Successful groups offer opportunities for growth and enable members to inspire and enact change. The document also provides KSBI's specific content strategy as an example, which focuses on substance, structure, workflow and governance across platforms like Facebook, Twitter, YouTube and email marketing tools. It encourages taking action to study audiences, create online profiles, and develop a content plan to connect, share and inspire action.
The Do's and Dont's of Social Media for Associations - Holland Association Sy...Gerrit Heijkoop
Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop
Holland Association Symposium Lecture 3:
The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online!
Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands
Date: 29 Nov 2013, 10:45 - 11:45
Description:
Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing!
Article related to session in EIBTM Daily:
Build your community online, but make sure it has a purpose first
If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!).
Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance?
I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself.
Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing.
Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.
Read the full article in the EIBTM Daily or on the HCIBS Blog
Copywriting for the share without going click-baitTim Vermeire
This presentation investigates why people share things and how marketing can design for the share. It consequently zooms in on specific social networks Twitter and LinkedIn.
This is the master slideshow from Social Phonics Boot Camps. To learn more and to see when a Boot Camp is coming to your area, visit our website: http://socialphonics.com/boot-camp
This document provides guidance on conducting a social media marketing audit for a teen boot camp program in order to improve their online presence and engagement. It addresses optimizing their website, search engine optimization, presence and engagement on key social media channels like Facebook, Twitter, Instagram, Snapchat and YouTube. The document stresses linking social platforms, posting engaging content at optimal frequencies, shifting from promotional to valuable content, engaging followers and moving them to the next level of involvement through the user experience on each channel. The goal is to build awareness, capture leads and increase participation in the teen boot camp program.
This document provides guidance on conducting a social media marketing audit for a teen boot camp program in order to improve their online presence and engagement. It addresses optimizing their website, search engine optimization, presence and engagement on key social media channels like Facebook, Twitter, Instagram, Snapchat and YouTube. The document also discusses developing a content strategy and calendar to advance their engagement goals through creating both shared and original content tailored to different channels and audiences. The overall aim is to get more teens aware of and interested in registering for the boot camp program.
Success With Social Media: Impact & ReachNick Tanzi
Libraries have embraced social media as a means of connecting with their patrons and keeping them informed of programs and services. Unfortunately, many engage in hard-selling, a form of content that platforms such as Facebook now punish with reduced audience size. This talk demonstrates how to leverage Facebook’s algorithm and increase your library’s social media reach through the creation of engaging content. Speakers discuss “created” versus “curated content,” giving library-specific examples of both. High-engagement posts are dissected to reveal what made them work. Learn how your organization can boost engagement with its patrons and achieve social media success!
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
This document discusses the link between social media and search engine optimization (SEO). It explains that social media supports SEO efforts by helping content get discovered when shared, building links, building an audience, and increasing visibility and authority which can grow site traffic. However, it notes that to be effective, one must not just create social media accounts but actively participate through discussions, comments, sharing solutions, publishing content, and uploading videos. The document then examines whether a Facebook page specifically helps website SEO and concludes that while Google can see some Facebook data like Likes and friends, it does not directly use that data for indexing and ranking and does not index all shared content.
Inform, Organize, and Persuade in a The Digital AgeLauren Glickman
In today’s interconnected world, communications strategies and tactics are changing by the minute. Social media has become a key communication channel that allows you to define your personal or business brand in a space where consumers, policymakers and others are having conversations. Take the lead in cultivating your presence – in your own words, with your own stories – so that others will not have the opportunity to do it for you. This seminar will explore how a strategic, creative and cultivated social media presence can help you raise the profile of your organization, and get you noticed – in all the right ways!
Leveraging Social Media to Engage Alumni presented to Johns Hopkins UniversityGoody PR and Goody Awards
This social media marketing training deck is a high level overview of how you can leverage social media (Facebook, Twitter and YouTube) to engage alumni that was presented by Liz H Kelly, Goody PR & Goody Awards Founder, to the Johns Hopkins University Alumni Council on the Homewood Campus in Baltimore, MD,
October 2013. Liz is based in CA, a graduate of the Johns Hopkins Carey Business School, worked for Fox Interactive Media/MySpace, and has managed $million advertising campaigns for clients such as Toyota, University of Phoenix and Southern California Edison. If you'd like to discuss how to leverage social media for your business with an engagement strategy and compelling content, email liz AT goodypr DOT com.
There are many courses about “how’ to do Social Media.
This is facilitated 'show and tell' for adults is all about "why".
This excerpt from Paperclip Ideas' Show, Tell, Share learning experience explores two of the four topic areas:
1. How hard-wired human behaviour interacts in the new environment of Social Media
2. Choice, democracy and socially-curated content
The presentation features links to thought-provoking videos and ideas from Adam Ferrier, Sherry Turkle and Derek Sivers.
Get a group together and enjoy adding your own wisdom and perspective with the conversation topics and games.
Play with ideas, have fun, and learn!
Similar to THE LOVE CONNECTION: How to create content people feel passionate about. (20)
Why is it so hard in 2023 to create a self-care regime that you love?
Mixing paper with digital gets messy. Journals, meditation tools & exercises, Then coaching newsletters, even podcasts & ebooks/courses. In time, we lapse due to complexity, expense or boredom. The search continues…
Card decks are an engaging, varied medium, but printed decks get heavy, bulky & expensive.
If your card decks were digital, you would have several advantages over physical card decks.
Firstly, you would not have to worry about losing or damaging any physical cards, which could save you money and time in the long run.
Secondly, you would have the ability to easily shuffle and randomize your cards, which can be more difficult with physical cards. This would make your card games more fair and balanced.
Thirdly, you could easily customize your digital card decks by adding or removing cards, changing the artwork or text, and more. This would allow you to create unique and personalized card games.
Lastly, you would have the ability to play your card games online with others, which would allow you to play with people from all over the world. This would open up new opportunities for playing card games and meeting new people who share your interests.
Overall, digital card decks would offer many benefits over physical card decks, including increased convenience, customization, and online gameplay options.
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleNick Kellet
Cards decks are on trend
Monetize THE
MobilE MOMENT
INSTANT download.
NEVER out of stock.
Deckible helps you monetize short attentions.
Customer’s
daily rituals
Statistics show we spend 4+ hours/day on our phones consuming books, videos, music, news, etc
Deckible helps you & your decks compete for mobile attention.
DIGITAL WELLNESS REVOLUTION
Card decks & wellness are both on trend.
Thrive inside the mobile consumer’s day.
Deckible’s is a rich tactile experience on iPhone/ Android.Phone or tablet.
Join Deckible Today.
Sell your Decks digitally.
Card Deck Lovers - Values for Uising Digital Card Decks on DeckibleNick Kellet
ONE Mindful WORKFLOW
Draw cards, journal or meditate for inner stillness. All in one app.
Let the cards inspire & guide your daily practice.
Wellness RITUALS
Support your self-care with 400+ “indy” card decks.
Decks for every moment: Affirmations, Tarot, Oracle, Purpose, Coaching Cards, Journal Prompts, Questions etc.
DIGITAL DECKs offer MORE
Deckible blends custom spreads & card sorts. Easy to shuffle, flip, collage & more.
Get motivated by prior readings / journal entries.
Works on & offline.
Instant download.
Start enjoying your decks on the go
with Deckible.
The document provides an update on the Deckible app beta version U2. Key points include:
- Over 100 creators have uploaded decks to the app with improved box art design and home page.
- Feedback from beta testing has led to changes like removing favorite/hide features and redesigning workflows.
- New features for U2 include hands-on sessions for creators, embed widgets, and featuring decks on the Deckible homepage.
- Upcoming work includes the marketplace, single-click random cards, offline access syncing, and updating decks directly in the app.
Card-Decks, Deckible & The Creative EconomyNick Kellet
Learn about the card-deck market place and why its time to take card-decks digital just like books, videos and music.
Are you a coach that uses a coaching deck?
Are you are tarot reader or a tarot deck creator?
There are so many types of cards decks and now you can have all the decks you love in your pocket.
What genre of card-decks do you use?
"TAROT + ORACLE",
"LOVE, DATING + RELATIONSHIPS",
"STRENGTHS, FEELINGS + VALUES",
"PROMPTS + QUESTIONS",
"IDEATION + CREATIVITY",
"COACHING CARDS",
"MINDFUL AFFIRMATIONS",
"THERAPY DECKS",
"BOOKS AS DECKS",
"FLASH CARDS",
"QUOTES + GREETINGS",
"HEALTH + FITNESS",
"TRAVEL + TOURISM",
"CHILDREN + KIDS",
"CULTURE, COMMUNITY + IDENTITY",
"GAMES, PUZZLES + HUMOR",
"ENTERPRISE + STRATEGY",
"BIRTH + DEATH",
"BRANDING + MARKETING",
"PHOTO OBJECTS/ PHOTO THERAPY",
"RICH MEDIA (MEDITATIONS)",
"CHECKLISTS, RECIPES + FORMULA",
"SELF-CARE / RITUALS"
Are you a creator on Etsy or an Artist? need help making money from your content? Deckible can help.
How we Snack on Information (how not to get forgotten/ lost in a self-service...Nick Kellet
Are you helping people remember you and your brands in their search for information?
Are you serving the self-serving consumer? Are you ignoring them?
Are you mindful of the buyers journey as they self-serve and self-educate on their journey to solving their problems.
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...Nick Kellet
The document discusses strategies for connecting with lurkers, who make up 90% of online communities. It defines lurkers as those who are "just looking" rather than actively contributing. The document then presents 11 "laws" for attracting lurkers and turning them into active leads and customers. These laws include presenting an imperfect image to seem more human, adding value so lurkers can contribute, acting in ways that project the desired culture, and providing content in small "info snacks" to keep lurkers engaged. The goal is to get lurkers involved and participating in order to capitalize on this largely untapped segment of users.
1. The document discusses how printing press metaphors from Gutenberg's era are limiting creativity in the digital age.
2. Specifically, it argues that concepts like publishing content once, writing before publishing, single authors, page-centric linear formats, tying content to layout, single mediums, isolated readers, and separate publishers and consumers need to be rethought.
3. The talk will explore how platforms like WordPress and YouTube are examples of being held back by these outdated printing press metaphors and how new approaches could move beyond them.
Publish slides to instagram in 5 easy stepsNick Kellet
Authoring content for Instagram is not easy for many people.
It's easier to work with simple desktop tools like Keynote and PowerPoint and then easily publish this content for Instagram.
This is a five step recipe for authoring with ease.
Media Platforms Emerge: 2004 onward - The rise of EmbeddabilityNick Kellet
This document shows the years 2004-2013 and lists several media platforms that emerged during that period, including YouTube, Scribd, SlideShare, SoundCloud, Listly, Instagram, Flickr, and Vine. It notes that these platforms make it easier for users to manage their media and allow others to embed and share it.
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...Nick Kellet
UnLurk me?
Brands & Consumers Lurk, but what makes us unlurk?
There's an art to participation.
24 Social Laws to entice the 90% from the shadows
Brands & consumers have a new relationship.
Few consumers leverage their new powers in a self-service economy.
Few brands involve consumers in their brand story.
Self-serve has changed everything.
UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes.
24 Social Laws explain how brands & consumers can benefit from a more productive exchange.
We all lurk, but the big question is what does it take to entice people out of the shadows.
This book explores the art of participation.
7 must read tips to simplify content marketing planning in 2015 Nick Kellet
The document provides 7 tips for simplifying content marketing planning in 2015, which include being open to reinventing marketing approaches, tearing down internal silos to focus on the big picture, creating an efficient content creation supply chain, being ready to jump on real-time triggers to distribute messages, understanding competitive activity inside and out, adopting and integrating social strategies rather than adding them as an afterthought, and listening, amplifying and connecting to develop an audience.
50 Shades of Dark Social - Exploring the Dark Side of Digital MediaNick Kellet
Dark Social is an interesting concept.
I researched it here
http://list.ly/list/Xno-dark-social-research-into-the-digital-underbelly
I explore the dark side of digital.
This document contains photo credits from various photographers including r.nial.bradshaw, EricGjerde, Kaptain Kobold, Najwa Marafie, BurgTender, Ander Ormaetxea, marc falardeau, Steven Pisano, Lst1984, kevin dooley, Ranjith Shenoy, and monkeyc.net. It encourages the reader to get started creating their own Haiku Deck presentation on SlideShare.
This document discusses how customers are acquired through different types of digital media and content sharing. It introduces the SCOPE model which explains how customers come from social collaboration, owned, paid, and earned media. It emphasizes that customers are acquired through social content, owned media properties, paid exposure, and earned media exposure. Mastering how to leverage social networks, media platforms, and curated content across these four domains can help collaborate and multiply brand impact.
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Nick Kellet
Are you a content master?
Do you commit to platforms and build a body of work.
I've been learning how to be a slideshare master.
I've learned these hard lessons
How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...Nick Kellet
The document encourages sharing Zaps created using Zapier and promises to feature shared Zaps on the website, crediting the creator. It repeats this message across 11 sections, varying only the number associated with "Share your ZAP".
Value & Emotion: Create vs curate - Alone vsTogetherNick Kellet
This document discusses creating and curating both internally and externally with few or many people, as well as being alone or together. It also references percentages ranging from 0% to 100% and various heart symbols.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. Nick Kellet
This document proposes replacing the traditional POEM (Paid, Owned, Earned Media) model with SCOPE (Shared/Social, Collaboration, Owned, Paid, Earned) to better reflect modern media trends. It argues POEM is outdated as it does not account for social/shared content or collaboration. The document outlines several shifts needed, such as moving from alone to together by increasing collaboration. It also discusses moving from commenting to creating by empowering audiences to contribute content. Overall, the document advocates adopting the SCOPE model to maximize brand value across different types of content and connections.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!