The document outlines social media philosophies and strategies for building a relevant online presence through various platforms like Facebook, Google, and Twitter. It emphasizes the importance of selecting a few social media outlets, defining one's social media personality, and establishing workflow to integrate social media into daily life effectively. Common objections to social media are addressed, while encouraging participants to develop their personalized social media strategies.

1. Welcome to the

2. Our Agenda Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast

3. Common Objections “I don’t care what you had for breakfast” “I don’t have time” “It’s narcissistic” “It’s a time-suck” “I’m not interested in those people” “It’s all too much” “It’s not safe” “I’m more of a face-to-face person” “It’s shallow”

4. That Being Said... Why are you here? (in 140 characters or less!) :-)

5. Who We Are

6. DP’s Social Media Philosophy To build a repository of Doug Pagittness. To build and connect with an audience of people interested in my stuff.

7. Who We Are

8. TJ’s Social Media Philosophy To build a large social media footprint through consistent, content-rich, and valuable social media impressions. To build a high-quality audience.

9. S harable P ersonal I nteractive C ollective E ngaging Beneficial

10. JoPa’s Social Media Philosophy To occasionally advertise our services. To listen and learn.

11. Social Media Philosophy 1) Pick a limited number of SM outlets Strengths: Quick, Easy, Short, Hip Weaknesses: Low Commitment, Fleeting “Followers”

12. Social Media Philosophy 1) Pick a limited number of SM outlets Strengths: Huge, Evolving, Powerful Weaknesses: Low Commitment, Fleeting, Low Control “Friends” & “Fans”

13. Social Media Philosophy 1) Pick a limited number of SM outlets Strengths: Proprietary, Unlimited, Deep Weaknesses: Hard to Get Noticed, Higher Commitment “Readers”

14. Social Media Philosophy 1) Pick a limited number of SM outlets

15. Social Media Philosophy 2) Decide on your SM ‘Personality’

16. Social Media Philosophy Personal Professional Institutional

17. Social Media Philosophy Personal

18. Social Media Philosophy Professional

19. Social Media Philosophy Institutional

20. Social Media Philosophy What’s your mix?

21. Social Media Philosophy 3) Determine what you want from SM Push Listen Connect Learn

22. Social Media Philosophy 4) Determine a work flow -SM should be an integrated, natural outgrowth of your regular work life. -Repurpose what you’re already doing. -Be disciplined. It can be done in three 30-minutes/week

23. Social Media Philosophy Now it’s time for you to write your social media philosophy... Pick a limited number Decide on a ‘personality’ Determine what you want Determine work flow

24. Our Agenda Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast

25. Facebook Facebook in Real Life

26. Personal Wall vs. Group vs. Page vs. Cause

27. PROFILE Personal - that’s you! Use privacy settings Put friends in lists Link to other social media

28. PAGE Allows (Some) Anonymity Indexed in Search Engines Multiple Administrators No Limit to Fans Send Messages

29. (NEW) GROUPS Private Group Communication Does not show up in your profile Multiple administrators Best for 3-150 people Send messages, Share documents, Chat

30. USER NAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page Only Get One Chance!

32. Our Agenda Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast

33. GOOGLE www.google.com/places Be sure the location is correct Add information Get reviews

34. YELP! www.yelp.com/ Get reviews Get found

35. Our Agenda Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast

36. Pushing Content Events Listening Search News

37. Twitter Search @reply D username hashtags Twubs Twitter Grader Twitterfeed Tweetdeck Tweetie Twitterberry Twitter Widget TWOOLS

38. Our Agenda Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast

39. BLOGGING Personal/Professional/Institutional WordPress RSS Feed Feedburner Fail Blog

40. Our Agenda Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast

41. AUDIO BROADCAST Podcast BlogTalkRadio

42. Our Agenda Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast

43. VIDEO BROADCAST YouTube Vimeo UStream

44. More Social Media

45. More Social Media Hot Tips: Have a Personal Email Make a Google Profile Consider Using Posterous Use an RSS Reader Don’t Use Internet Explorer Comment, Comment, Comment Purchase URLs

46. More Social Media Hot Tips: Choose a Good Profile Pic Use Wasted Time Get a Password App Choose Usernames Carefully Links, Links, Links Nings and Wikis

47. S harable P ersonal I nteractive C ollective E ngaging Beneficial