This document provides guidance on creating meaningful online connection groups through social media. It emphasizes that administrators are key to driving group goals and engagement. Content should include a variety of media like photos, videos and documents to inspire participation. Successful groups offer opportunities for growth and enable members to inspire and enact change. The document also provides KSBI's specific content strategy as an example, which focuses on substance, structure, workflow and governance across platforms like Facebook, Twitter, YouTube and email marketing tools. It encourages taking action to study audiences, create online profiles, and develop a content plan to connect, share and inspire action.