The document discusses strategies for creating engaging content by focusing on the right medium, moment, and rewards to connect with the audience. It emphasizes various formats including slides, videos, audio, lists, graphics, and social media to maximize reach and engagement. The text encourages content creators to utilize these elements for fostering emotional connections and providing value to their audience.

1. How to
create
content
people feel
passionate
about.
THE LOVE
CONNECTION

2. No Content Is Perfect

3. People Will Find
Content They Love

4. POST ANSWERS to Let PEOPLE
SOLVE THEIR OWN PROBLEMS

5. The Crowd Helps GOOGLE
Filter Poor Content

6. We
Often
Just
Look
(or
lurk)

7. We
Like
To
Share
(if we
care)

8. We
Can
Focus
(on
ANSWERS)

9. We
Will
Join
In

10. How do you CREATE Content
PEOPLE WILL LOVE?
THREE THINGS
1
Right
Medium?
2
Right
Moment?
3
Right
Reward?

11. 1
Right
Medium?
Social?
Images?
Video?
Audio?
LISTS?
SLIDES?

12. PROVIDE
Utility
PIQUE
Curiosity
FULFILL
Needs
2
Right
Moment?

13. 3
Connect
People?
Right
Reward?
Connect
EMOTIONS?
AWARD
STATUS?
SET
GOALS?
Connect
Thoughts?

14. 1
Why
Slides?
2
Why
Videos?
3
Why
AUDIO?
Six Key Questions To CREATE
Content PEOPLE WILL LOVE
@NickKellet, Co-Founder @Listly
4
Why
LISTS?
5
Why
GRAPHICS?
6
Why
SOCIAL?

15. 1
LOVE
Slides?
SLIDESHARE
=
DESTINATION
BEST =
SHORT
Linear
WORKS for
Self-Service
Multiple
1 PAGE
STORIES

16. 2
Think
60-90
Seconds
LOVE
Video?
SHARE &
EMBED
MASSIVE
APPETITE
BUILD YOUR
YOuTube
CHANNEL
WHAT’S
STOPPING
YOU?

17. 3
LOVE
AUDIO?
START
YOUR OWN
PODCAST!
WHICH
PODCASTS
ATTRACT
CUSTOMERS?
LISTEN AT
WORK &
AT PLAY
ENGAGE
CUSTOMERS
ON THE MOVE
Is Audio
the new
text book?

18. 4
LOVE
LISTS?
Let the
CROWD
HELP
CURATE
& RANK
people
skim!
MAN
loves
numbered
lists
LISTS GET
SHARES &
VIEWS

19. Pictures
grab
Attention
5
LOVE
GRAPHICS?
Pic = 1k
Words
Who Doesn’t
have a
CAMERA?
WHAT IS
IS ABOUT
CATS?
why do we
love info
graphics?

20. 6
LOVE
SOCIAL?
EARN REACH
&
ENGAGEMENT
unite social
& content
NETWORKS
who shares
your
content?
what do
you
share?
feature
your
community
are your
embedding
social
content?

21. TIME TO ACT!
What’s YOUr MIX?
VIDEO AUDIO SLIDES
LISTs GRAPHICs SOCIAL

22. hAVE YOU TRIED @Listly
98.6% OF BLOGGERS USE LISTS
LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED

23. Image Credits
Title Credit
A special thanks to
Barry Feldman for
suggesting the title to
this deck.
http://www.flickr.com/photos/
bibbit/6431785919
http://feldmancreative.com/
http://flickr.com/
http://www.flickr.com/photos/sherseydc/
535564039/
http://www.flickr.com/photos/
keoni101/7069578953/
http://www.flickr.com/photos/
thomasleuthard/9598447729
http://www.flickr.com/photos/
56152768@N03/5755277245/
http://www.flickr.com/photos/
thomasleuthard/5855136825/
http://www.flickr.com/photos/
rkramer62/4757531716
http://www.flickr.com/photos/gotovan/
8065771828/
http://www.flickr.com/photos/
schani/60579395/
http://www.flickr.com/photos/chrisdlugosz/
2910249177/
http://www.flickr.com/photos/gebala/
1042325968/sizes/o/in/photostream/
http://www.flickr.com/photos/edu_fon/
3842023327/
http://www.flickr.com/photos/thebarrowboy/
7485687842/
http://www.flickr.com/photos/
gammaman/5241860326/
http://www.flickr.com/photos/
21649179@N00/3955354747/
http://www.flickr.com/photos/kplawver/
3532822079
http://www.flickr.com/photos/paulhammond/
2904645367/

24. hAVE YOU TRIED @Listly
98.6% OF BLOGGERS USE LISTS
LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED