2. Eric, Ernie & Me
The use of the capliatlised bold title ‘Eric, Ernie & Me’
draws the readers attention towards the title. By using
bold black font the editor has made a statement by
contrasting the red ‘& ME’. The two colours on the title
set the house style for the page, these colours being
black, red and the base colour being white. The title
uses sans serif font which makes the title stand out
more. The font is not the main feature of the double
page spread but the readers attention is drawn
towards it because it has two colours in it. The use of
the word ‘me’ grabs the readers attention because
they feel involved and we naturally have a need for
affiliation which is fulfilled through the use of ‘me’.
3. Eric, Ernie & Me
The byline briefly describes the content of the
article, by giving an insight into what to expect
when reading this article it neatly summarises it. It
presents the article as informative by using the
question ‘So what made Barry Cryer want to quit?’
this will catch the readers attention. By making the
reader curious they are more likely to read on and it
may also intrigue not only the target audience but a
new secondary audience. The editor uses bold font
in the byline on the name, this suggests that he is a
household name and many people may be
interested in him.
4. Eric, Ernie & Me
Just under this is there is a plug for the
documentary ‘Morecambe and Wise: the Whole
Story.’ So just after the summary the reader sees
this and is more inclined to watch it out of
curiosity. It tells you what time it’s on, which is
after the water shed, this suggests that it is for
an older viewer. It is also on BBC2 which could
imply again that it is for an older viewer as BBC2
have an older viewership than say E4.
5. Eric, Ernie & Me
There are three images on the page all centered to the
middle with text surrounding them, one of them is big
and covers most of the double page spread, this may
incline people to read it because it makes the article look
short and easy to read to pass a few minutes. One of the
smaller photos is of the same picture on the cover of the
Radio Times in 1968, which again reinforces that the
spectator would be older because it was obviously
popular in the 60’s. The last picture used isn’t of Eric and
Ernie at all, it is of the people who scripted their show
making it seem that it is not all about the Eric and Ernie
which adds another dimension to the article and thus the
documentary.
6. Eric, Ernie & Me
Only two pulls quotes are used throughout. One is used
very near the start of the article and is in red. The use of
red keeps to the house style and attracts the reader as it
contrasts against the white background.
The second pull quote is in white contrasting against the
dark navy of Ernie's suite, it adds an interesting element
to the composition of the page, because it is on his suit
and he is in the third third it draws the readers attention
back to the main picture. Then the use of red in the title
brings back the attention to the first third, keeping the
readers eyes on the page for as long as possible.
