2. About Vibe
•American based magazine
•Includes artists like Lil Wayne, Eminem, Michael Jackson, Snoop Dog
and Mariah Carey
•Published every 2 months, only bought as subscription $9.95 for a
year
•Founded by Quincy Jones, now invested by Intermedia Partners

3. Institution
•Intermedia Partners own other companies:
-cine Latino
-control room
-intermedia outdoors Inc
-uptown media group
•Commercial magazine
•Uses synergy by advertising vibe on cine Latino and control room

4. Target audience
•Aimed at younger audience 15-34 who are interested in hip hop,
urban music and both genders.
•Socio economic category- c1,c2,D and E
•Reader profile- over 19million users per month and the
psychographics were aimed for aspirers (people who wanted to
succeed)

5. Language
•Not much writing large photos with
small extracts of writing on website, however in
magazine large amounts of writing
•Writing is informal e.g. "Swagga"
•Addresses audience direct "you decide"
•Positive language used "amazing singing
skills
•Magazine informs and inspires audience.

6. Digital technology
• Fully functional website includes blogs, news, music photos, videos etc.
• Other business's advertise on it e.g.HTC
• Offer there top stories on the side informing the main things via sold
show.
• Photos and links on how to subscribe to magazine.

7. The masthead is at the top of the magazine this particular
one is in bright red but the colour of it changes sometimes
depending if it goes with what the story is about. The red
make it very striking but also because of this particular layout
and font it make the magazine easily recognisable. The
masthead is always a neutral colour, this is so the magazine
appeals to both genres and there for has a bigger target
audience.
The primary image of Eminem a famous rapper who was
born in America. The photo is a mid shot of him with his arms
folded and a tank top on, this makes him look more stronger
and tougher giving himself a better image. They have used a
mid shot so his face is very clear and easily identified but
also giving the impression of the whole subject.
The unique selling point of the magazine is the story
about Eminem this is also the primary lead as well. By
having the photo there an pd then the writing next to it, it
allows the reader to find some information about the story
first and hopefully attracting them to buy it. On this
particular one it is about Eminem and how is almost died
doing drugs. They have shown it to be e most important
thing because the font is much bigger than the rest, it is
also in bold red striking writing just like the masthead, it
has "Eminem" in the biggest writing because his very
famous and people are more likely to read it knowing that it
has effected him.
The house style is quite basic but effective, they always
have the huge bold masthead with a plain background, this
also helps to emphasise the masthead on a plain
background. The isn't a particular colour for it because on
different issues they tend to change it.
The font is very basic and really easy to read due to it's
simpleness. It also makes it more striking because it's bold
thick lettering and also large text, they use this to emphasise
some f the stories or what there saying on the front page.
The language used is very informal uses words like
"swagga" this ties in with the target audience because that's
the type of language they have started using now.
The magazine contains interviews, photos, reviews, news
on upcoming events and adverts.

8. The image on the front of the contents page is a single
image on it's own, it has used this to make it more striking
or to just blend it more in with the theme. They can
emphasize the USP by having another photo of what it is
about. They have used the image and then have put the
text around her is is a very effective.
The contents font, this again has been done in a very
good effect they have used it to link in with the photo and
again the theme they are using. By having a dark
background and then using bold white font it makes it
stand out and really grab the readers attention. The effect
they have used by mixing up the letters by having "co" on
one line "nten" on the next line and then "ts" on the next line
makes it really effective and appealing but it's also still very
easy to read.
The contents have been broken up into different
sections by using different headings, one of the
headings is "features" this includes some of the stories
that are in the magazine starting with the most popular
having the USP being on the first page and usually
being on a double page or even more depending how
much information and photos they have on the subject.
There is then another heading which reads "fashion" this
is just another heading about a completely different
subject, it ado means the magazine is not just about
music but also has something else inside it can offer
other readers.
The background, the way they have done the lighting
for the background again is also very effective they have
used the lighting to make it dark at the top so they can
make the contents font more catching by having it white
with a dark background, they then made it lighter in the
centre where they have wrote all the contents information
and the way they have done the two tone makes the whole
contents page look really effective and eye catching.

9. Headings, there isn't really one heading which tells us
what the whole story is about however what we do have is
a quote from the story about the most important the artist
has said, as a reader we can then identify what the story is
about. The is quite an effective way thing because it could
grab the readers attention if the quote is something
important which the reader will then want to read more
about. They have also made it stand out by putting it in a
completely different clout to all the other text bright red
where as all the other text in black. They have then used
this same technique to do it for subheadings to split apart
the different stories
The image is very large which takes up about a quarter
of the page, the image is also very eye catching
considering all the text and the background is in black and
white whereas the photo is all in colour. The photo shows
the reader what the story is going to be about, this photo is
of the famous singer in his gang with a kid, this article is
then about a song/album he is releasing and some the
interviewer asking him if he thinks he can beat the rival who
is also releasing a new album.
They have used a lot of writing in the double page
spread they have used it all to include as much information
as they could which is why they don't have more pictures,
where some magazines have used lots of pictures ti split
the ithe text up because they haven't got as much
information to add into the article. Some of the writing is set
out like an interview where they ask questions on the top of
the headings and then all the back writing is where he is
answering the questions.

10. Headings, there isn't really one heading which tells us
what the whole story is about however what we do have is
a quote from the story about the most important the artist
has said, as a reader we can then identify what the story is
about. The is quite an effective way thing because it could
grab the readers attention if the quote is something
important which the reader will then want to read more
about. They have also made it stand out by putting it in a
completely different clout to all the other text bright red
where as all the other text in black. They have then used
this same technique to do it for subheadings to split apart
the different stories
The image is very large which takes up about a quarter
of the page, the image is also very eye catching
considering all the text and the background is in black and
white whereas the photo is all in colour. The photo shows
the reader what the story is going to be about, this photo is
of the famous singer in his gang with a kid, this article is
then about a song/album he is releasing and some the
interviewer asking him if he thinks he can beat the rival who
is also releasing a new album.
They have used a lot of writing in the double page
spread they have used it all to include as much information
as they could which is why they don't have more pictures,
where some magazines have used lots of pictures ti split
the ithe text up because they haven't got as much
information to add into the article. Some of the writing is set
out like an interview where they ask questions on the top of
the headings and then all the back writing is where he is
answering the questions.