Double Spread Analysis

1. DOUBLE SPREAD ANALYSIS

2. DOUBLE SPREAD #1
FOOTER
TITLE
BODY
COPY
BYLINE
DROP
CAP
MAIN
IMAGE
PICTURE
INFO

3. TITLE,
STANDFIRST &
BYLINE
The TITLE is at the top of the page and
it is a ‘pull quote’ from the body copy.
This can work as an enigma code to
spark reader’s interest as the title is
stimulating curiosity. The typography is
black and has a larger font out of all the
text present on the page.
Below the title, there is a
STANDFIRST, which is basically a
description about the title and the
article.The standfirst here includes the
name of the celebrity featured - David
Bowie. There is a BYLINE, that is, the
name of the author - Mark Beaumont,
Moreover, credits are given to
‘Masayoshi Sukita’ for taking Bowie’s
portrait.

4. MAIN IMAGE
The main image is a picture of David
Bowie, It is a mid close-up taken in low-key
lighting. Bowie is wearing a leather jacket
and it looks like he has black eyeliner on
too, representing a stereotypical look for
his rock genre. The picture is void of any
colour which can be a symbolic code for
Rock & Roll, however, this also may be
done to match the colour scheme or to
reflect the past as this picture was taken
back in 2007 Bowie is shown with his
hands on his head and hair disheveled, this
connotes that he is stressed and it matches
with a title something keeps dragging him
back to where he started from.

5. BODY COPY
FOOTER
The body copy starts with a DROP
CAP, that is, when the first letter of
the text is in a relatively larger font. It
has been divided in 3 columns with
separators in between to organise the
text. The font is sans serif which I’ve
seen in many magazines
A footer, as the name suggests is
on the bottom of the page. It has
the name of the magazine, NME,
so basically it is a reminder of
what you’re reading. The page
number is also given as well as
the date on which this magazine
was published.

6. DOUBLE SPREAD #2
SECTION
MAIN
IMAGE
TITLE
BODY COPY
BLURB
STANDFIRST
FOOTER

7. SECTION FOOTER
The section is usually
on the top corners of
the page. It is an
instant way of telling
readers in what
category/ genre the
article lies.The
section above tells us
this article is about
live music.
The footer in this article
includes the website of
the magazine for the
readers to visit for more
content. The date it was
published is also written
Page numbers are also
their to make it easier for
the readers to explore
this magazine.

8. TITLE
STANDFIRST & BYLINEThe title is on the bottom of the page, which is
different than the usual conventions of a double
spread. It says ‘Hitting Every Note’ with ‘hitting’
written boldly in white and ‘every note’ written in
green, which goes with the colours of the main
image, in a serif font but with an artistic twist. It is
different from the usual typography used, is eye-
catching and it kept my attention for a longer time
as I couldn’t figure the letters ‘RY’ in ‘every’.
‘Every Note’ is big and bold to place emphasis on
the band and their music, that how they are
diverse and capable of ‘hitting every note’
The standfirst, in a smaller font,
tells us about the article and
highlights the band’s name and how
‘The Cult’ is bringing variety in their
sounds.
Byline is written, that is, the name
of the author of this article - Brock
Radke.

9. BODY COPY
The main article is divided into two
columns for a more organised look.
The first few words of the article
have been highlighted so that the
readers know from where to start.
There is a blurb in between the
article to make it more appealing to
the eye and so that it doesn't seem
like just simple boring text. It tells
us that the text is about The Cult’s
Fremont street experience. The font
used is Sans Serif and is the smallest
out of all text present in the article.

10. MAIN IMAGE
The main image is a picture of
‘The Cult’ It is a mid shot taken in
low-key lighting, a convention
when it comes to representing
genres like rock. Their facial
expressions also match with the
genre; they’re serious and connote
mystery. They are wearing black
leather, another typical way to
represent rock. There is only one
image on both the pages.

11. DOUBLE SPREAD #3
PUFF
STANDFIRST
MAIN IMAGE
STRIP
TITLE
BODY COPY
SECONDARY
IMAGES
FOOTER
DROPCAP

12. TITLE & STANDFIRST
A puff is present which
says exclusive, making
it unique and special.
Websites have also
been written for more
news.
PUFF AND WEBSITES
FOOTER
The footer reminds us
about the name of the
magazine and tells us
the page number.
The title is again a pull quote from the copy. It is written
in red and white in a bold and artistic font which matches
with the housestyle of the article and also are the colours
usually associated with MCR - My Chemical Romance.
The title basically is them saying that they are trying their
best to bring back the original MCR sound. ‘The best MCR’
is boldly written in white with a larger font so that it will
catch the eye of readers flicking through the pages.
The standfirst tells us that the article is based upon MCR
inviting Kerrang! to their recording studio and talk about
their new sounds.

13. MAIN IMAGE
SECONDARY IMAGES
The main image is
of the lead singer
of MCR, Gerard
Way. His image is
the largest as he is
the lead, it is a low
angle and low-key
lighting, showing
his dominance. He
is looking down
and his hair are on
his face
representing their
rock and emo style.
Secondary images are
typical in a double spread
page. They are smaller
than the main image but
still relate to the article. In
this there are three images,
all of MCR. The house style
is kept the same
throughout.

14. BODY COPY STRIP
The main article is divided into two
columns. The typography is white and
in sans serif. It starts with a drop cap
so that the readers know from where to
start. The white goes with the colour
scheme and it also makes it easier to
read as it stands out on black. In my
opinion, a blurb would’ve helped in
making this article more intriguing.
There is a strip/ a
column on the right side
of the page. It is white
and red in colour, the
white is breaking the
basic black colour code
for the background and
the strip is standing out.
There is an enigma code
present about the new
tracks on the MCR
album. Teasers are
given for the new songs
and separators are made
to keep them organised

15. Thank You!
By Iqra Ejaz