The document outlines a proposed thesis to examine the relationship between organizational culture, leadership style, type of information system, and organizational efficiency in pharmaceutical companies in Thailand. It discusses relevant concepts and presents research objectives, assumptions, study groups, and a proposed methodology involving surveys and regression analysis. The goal is to understand how these factors influence organizational efficiency, specifically in the learning and growth dimension.

1. Relationship among Organizational Culture, Leadership Style
Type of Information System and Organization Efficiency
in Pharmaceutical Industry in Thailand
Thesis proposal
Narapat Patcharapornpun
Information Technology Management
School of Applied Statistics
National Institute of Development Administration

2. Introduction
• There are four requisites for human life: food, shelter,
clothing and medicine.
• To satisfy our basic need, we have to work for
compensation.
• The objective of Firm is maximizing wealth for the owner
• Key initiative is Mission of Organization
• Balance Scorecard is the tool which we use to Measure
Performance
• We agreed that Learning and growth make the sustainable
organization

3. Introduction (Cont.)
• There are many factors affect to ICT adoption in
organization (Watcharong and Nithinant, 2012)
• Organizational culture affected to job satisfaction which
mean it affect to Organizational performance (Saris and
Nithinant, 2010)
• Leader is a key factor of work climate changed in
organization (Farough, 2008)
• Information Technology create competitive advantage to
Organization (Porter and Millla, 1985)

4. Research Objective
Finding the relationship of factors which are Organizational
Culture, Leadership style, Type of Information System
influence to Organization Effectiveness.

5. Organization Efficiency
• Kaplan & Norton pointed out that Financial Perspective
reflect only “The Passed”.
• They introduce additional perspective following:
– Customer Perspective
– Internal Business Process Perspective
– Learning & Growth Perspective

6. Organization Culture
• Competing Value Framework
• Internal vs. External, Flexible vs. Stability

7. Organization Culture
• Competing Value Framework
• Internal vs. External, Flexible vs. Stability
Flexible and Discretion
External Focus and Differentiation
Internal Focus and Integration
CLAN ADHOCRACY
HIERARCHY MARKET
Stability and Control

8. Leadership Style
• Transformational & Transactional Leadership
• Transformational Leadership
– Innovator
– Broker
– Mentor
– Facilitator
• Transactional Leadership
– Producer
– Director
– Monitor
– Coordinator

9. Type of Information System
• There are many types of information system used as
resource to produce service and product
• In this research segregate type of information system by
Activities supported basis
– Transactional Processing System (TPS)
– Management Information System (MIS)
– Decision Support System (DSS)
– Executive Information System (EIS)

10. Research Assumption
Organization Culture
Clan
H1 Organization Efficiency
Adhocracy
Learning and Growth
Hierarchy
Market
Leadership Style
Facilitator
Mentor
Innovator
Broker H2 Organization Efficiency
Learning and Growth
Monitor
Coordinator
Producer
Director
Information System
Transactional Processing System (TPS)
H3 Organization Efficiency
Management Information System (MIS)
Learning and Growth
Decision Support System (DSS)
Executive Information System (EIS)

11. Research Assumption (Cont.)
Organization Culture
Clan
Adhocracy
Hierarchy
Market
Leadership Style
Facilitator
Mentor
Innovator Organization Efficiency
Broker
Learning and Growth
Monitor
Coordinator
Producer
Director
Information System
Transactional Processing System (TPS)
Management Information System (MIS)
Decision Support System (DSS)
Executive Information System (EIS)

12. Study Group
• People who work in Pharmaceutical company which is
member of Pharmaceutical Research & Manufacturing
Association (PReMA)
• 2012, PReMA has 33 Companies

13. Research Methodology
• Survey will be distributed to people who work in
pharmaceutical organization where member of PReMA
• Survey questions was developed and segregated in 5
section
• General information collect demographic information;
Gender, Age, Academic level, Experience, Position,
Academic rank and number of subordinate
• Organizational culture questionnaire was translate from
Organizational Culture Assessment Instrument (OCAI) to
Thai language. This Instrument was built base on
Competing Value Framework (CVF) (Quinn, 2006)
• Leadership style questions was adapted from research
questionnaire of Sirirat Chamnannarongsak (2004) who develop
this survey base on CVF concept.

14. Research Methodology (Cont.)
• Questions of Type of Information system is new develop
base on Activities that Information system supported
• Balance Scorecards was used as a concept of organization
efficiency measuring. Learning and Growth is a dimension
that focused on questionnaire which adapted from Sirirat ’s
research (2004)
• Paper base questionnaire and online version will be used to
collect information.
• Multiple regression is a statistic method finding relationship
among 3 independence variables and 1 dependence
variable
• PSPP version 0.7.8 is a tool for data processing